Research companies, business magazines, book authors, and even the postal service have all learned that movers are a special group of consumers who are dealing with a lifestyle change. In essence, special methods have been developed to address them in a very personalized and unique way. This change of residency can be exciting or traumatic to the family. Mostly it generates a combination of emotions, depending on the circumstances of each moving experience.
Lifestyle changes are the primary reason for a move. Graduation … New Job … Bigger/Better Home … New Baby … Promotion … Marriage … Divorce … Retirement … Job Transfer (US Census)
A typical mover has a fifty-six-item “To Do” list. And that is just the beginning, in addition to the things they know they must do, there is the replacement of providers of goods and services for everything they do!
40% of new movers even change their brand toothpaste. Movers are a searching audience who are forced to create new buying habits. According to a recent study by the Yankelovich Group, movers change things as personal as their toothpaste 40% of the time! Crest toothpaste is in every grocery store. Why would such a high percentage of new movers change something which need not be changed? It’s because they are already in such a mode of change that they are open to any change.
High Readership. Since your new neighbors are unfamiliar with their neighborhood, they are anxious to learn more about their new environment. Capturing the attention of a new mover is easier than turning the head of an existing resident.
78% of respondents indicate that Our Town helped families find businesses sooner than they would have on their own.