Frequently Asked Questions
Because this business involves both sales and service, we recommend that someone in the franchise be available to handle each of these functions. Our dealers are “hands on” and active in their businesses. We are looking for franchisees who wish to own and operate their own business. As selling and prospecting are integral parts of this business, franchisees should be ready to use the phone, hit the streets and network to find leads.
Our Town America is the nation’s premier New Mover Direct Mail Marketing franchise. With 43 years of experience, we know how to welcome new movers and we know how to help our local business sponsors gain new loyal and long-term customers from this valuable audience. The program has evolved through the years to a successful business with franchisees in over 40 markets across the country.
Our Town America specializes in welcoming new movers to their new community with a housewarming gift and proven offers from local businesses. Our franchisees reach out to the businesses in their areas to introduce them to this key searching audience. Using our proven direct mail system with the feedback and social plug-ins, these businesses in turn create new loyal and long-term customers.
40 million Americans change their residence every year and many experience a sense of loss when they leave their old homes. According to the Epsilon 2015 New Mover Report, last year each household that moved spent an average of $9,000 related to their move. Research indicates that there is a market for services that make that transition easier. Our Town America helps with this transition by producing and delivering welcome packages that are gladly received by individuals who are seeking out goods and services, and by participating local businesses that are looking to increase their customer base.
We have a Franchise Development Team that will work with you on sales and technical issues.
Initial training takes place at Our Town America’s corporate headquarters with our Franchise Development Team. Training lasts 5 days. Instruction includes:
The second phase is up to an additional 5 days in the field at your location with our experienced trainer.
No. We are looking for franchisees that wish to make this their primary business.
Yes, we offer Regional Training throughout the year and have conventions that foster learning and teaming. Additionally, our Franchise Development Team will be available for sales coaching.
Each territory requires an investment of $47,500. Multiple territories may be purchased at the discretion of the franchisor, and at a discounted rate for second territory.
The initial term is 10 years. Additional terms of 10 years may be granted at the discretion of both parties.
We offer exclusive rights to selling within your territory, though others will sell into your territory (you will receive a $ benefit). Corporate receives the right to call on key and national clients in any area.
Submit the Franchise Application Online, submit our contact form for more information or you may call us at (800) 497-8360 x 232 for questions or to set up a visitation date. If interested in visiting, please submit the online Franchise Application.
A territory will be comprised of approximately 2,500 new movers per month. The numbers of zip codes necessary to accommodate this will vary by area.
Yes. Our franchisees sell, service and manage their business. We take care of graphics, production, printing, insertion, mailing, list acquisition, survey dissemination, development of respondent lists and much more. Our headquarters is fully equipped to allow you to sell and service.
Our Happy & Successful Franchisees
While simultaneously holding a full-time, traveling career, Mike and Julie Douglas speak on their experience running an Our Town America franchise… “We bought an Our Town America franchise in the Spring of 2013. We felt we were ready to run a business of our own so we explored several franchising options. Our Town America stood out immediately. We liked the idea of being able to make a contribution to our community by helping new movers and local businesses. Our Town America gives us the best of both worlds; we can run our own business and enjoy the rewards of our own hard work, but we also have the support and proven track record of a company with over 40 years of experience welcoming new movers. As new franchise owners, it has been exciting learning how to make Our Town America – Route 66 a success!
I purchased my Our Town America franchise in October, 2007 after making the decision to be self-employed. I was attracted by the company’s proven results, their success and liked the idea of working with a company that was family owned and community oriented. Our Town was a natural fit for me with over 15 years of sales experience and my desire to make a difference in my community. Reaching out to new movers during one of the most stressful times in their lives and introducing them to businesses that they need and are searching for is much more than just another form of advertising, it is a service to our neighbors. Calling on local businesses in the Charlotte area and meeting all of the business owners who service their community is rewarding in itself. Knowing that I can help their business grow and consistently introduce new people to them is a great feeling. The ongoing support and product development Our Town continues to offer allows me to grow my business and offer the best service and marketing strategies to my sponsors.
When I used Our Town America in my previous job, I met a lot of new movers who would come up to thank me for such a nice and personalized warming gift! This gesture as well as the response I had experienced are what drive me today in the Our Town system, I truly believe that what we do makes a difference in the community. The three most important benefits I like from my franchise are: 1- The strong support we get from corporate 2- Not having to keep up with inventory or employees 3- Making enough money to cherish the people and enjoy the important things in life.
The good thing about Our Town America is that you can do work at your own pace or your own level of effort and you are going to be compensated directly for that, probably well in excess of what you would typically do out in other types of businesses. It’s a significant opportunity and it’s definitely met my financial expectations.
After 25 years in sales, including 14 years in national direct mail advertising, I was tired of the politics of the corporate world and having to report to other people. I decided to look for a proven marketing franchise opportunity, and with all my marketing experience, I knew what to look for in a good product. I was blown away by Our Town America’s innovative, unique program, so in 2005 my wife Julie and I started our first franchise. Our franchise and our clients have been very successful, and we have since acquired more zip codes to triple the size of our territory! (My sister Jane had great sales experience and saw our success, so she also bought a franchise!) We now have more freedom and a good, steady income, so we can also go on great vacations…Our favorite – a Mediterranean cruise!
I left the corporate arena… and one thing that I needed to find was an opportunity where I could make a decent income. With three children and a wife, two dogs and a few other animals.. so we went to work immediately when we bought our dealership and we worked extremely hard to get to where we are, but I’ll tell you what – there has been a lot of success both from a personal standpoint and from a financial standpoint. I think I made a great decision as far as coming onboard with Our Town America.
Yes, we get responses every day telling us that our program is of value and we really helped them (businesses) out, and I get responses from our sponsors. They have families coming in with their certificates and telling them, ‘I would never have come in before’, or ‘I never would have known you were here’… if I hadn’t received the certificate. That goes a long way.
As a single mother, I needed to find a way to generate income plus have the flexibility to be there when my daughter needed me…working 9 to 5 wasn’t an option. I accidentally fell upon this Our Town America opportunity and ran with it. With a lot of dedication, I now have the best of both worlds – steady income and the flexibility to be the mom my daughter needs me to be. Being part of the Our Town America family since 2006 has truly changed my life both personally and financially.
I became part of the Our Town America family in November of 2007. It is the most personally satisfying and financially rewarding work I have ever been part of. There are three entities involved in an Our Town transaction; the family just moving into a new community, the retail business owner and myself. All three win with the Our Town program. The new mover gets a free gift from local businesses, the business owner gets a new customer that could become a loyal customer and I make a great living. And Our Town America corporate gives franchise owners all the support they need to become successful. I currently have sponsors that have used the program for years to gain new customers and will probably continue to be part of our program for years to come. Every month, the residuals bring me a income higher than I ever made in the corporate world. I wish I had made the move to Our Town years sooner than I did.