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I spend 15% of my revenues on Advertising and get a higher Return on Investment with Our Town than with any other program. We currently get about 20 calls per month from Our Town and have a conversion ratio of about 40% on our Free Pest Control Treatment offer. This is great since we only need about 1-2 annual contracts to pay for the Our Town service. One of the exciting benefits is the long-term exposure we receive with this program. Those customers who do not sign up for pest
control right away have been introduced to our company, and have our magnet on their fridge and we feel they will call us for future pest services. The Our Town program took a few months to see results but with patience and persistence it will pay off. We will certainly continue to participate and highly recommend it to other businesses considering Our Town.
Dennis Brooks, Owner
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