At Our Town America, we know every marketing dollar counts. That’s why our New Mover Marketing Program is designed to connect you with high-intent customers the week they move in — and why our TruTrak® dashboard makes it easy to track results and measure ROI.

If you’re looking to grow engagement and maximize return, here are five proven strategies to optimize your New Mover Marketing Program and turn new movers into loyal customers.

1. Refresh Your Offers Regularly

Keep your invitations exciting and relevant. Seasonal promotions (like summer specials or holiday discounts) and exclusive “new mover” offers drive higher response rates and keep your business top of mind.

2. Track Redemptions in TruTrak®

3. Layer in Digital Advertising

Reinforce your direct mail campaigns with targeted digital ads to the same households. This multi-channel approach increases visibility and helps ensure movers choose your business first.

4. Personalize the Experience

Even small touches — like using a recipient’s name or tailoring your offer to their needs — can make a big difference. Personalization strengthens the emotional connection with new movers.

5. Celebrate Every Redemption

Every new customer is a success worth celebrating. Use TruTrak® data to follow up with thank-you notes, loyalty offers, or invitations to return. This helps turn first-time visitors into long-term regulars.

Make Every Connection Count

By refreshing your offers, layering channels, and making TruTrak® part of your weekly routine, you’ll set your business up for stronger results and lasting customer relationships.

👉 Ready to optimize your program? Log in to TruTrak® or reach out to your Our Town America representative for support.