Moving Opens the Door to New Habits
Every month, millions of Americans pack up and move to new neighborhoods — and when they do, they leave behind more than just their old address. They leave behind routines.
Where they eat, shop, get their haircut, fill prescriptions, or go for coffee — all of those choices reset. For local businesses, this short window is an incredible opportunity to introduce themselves to people who are actively looking to build new relationships in their community.
That’s where New Mover Marketing comes in.
Defining New Mover Marketing
New Mover Marketing is a strategy that connects local businesses with residents who have recently moved into the area. Instead of competing for attention with every other advertiser, you’re reaching a high-intent audience — people who need your services right now.
At Our Town America, we do this through personalized welcome packages and postcards that deliver a warm greeting and an exclusive gift offer from local businesses.
Think of it as your business rolling out the welcome mat.
Why It Works
New Mover Marketing is effective because it reaches consumers at one of the most responsive moments in their lives — the “I just moved” moment.
When someone moves:
- They’re open to trying new stores, salons, gyms, and restaurants.
- They haven’t yet developed loyalty to local competitors.
- They’re in a spending mindset — furnishing homes, setting up utilities, and celebrating milestones.
By greeting them first, you’re not just gaining a customer — you’re earning loyalty from day one.
How the Process Works
- Identify New Movers: Each month, Our Town America pinpoints verified new households in your area.
- Deliver Personalized Mail: Your business’s certificate offer is included in a high-impact welcome package.
- Drive First Visits: Movers redeem your offer — often within weeks of arrival.
- Track and Measure: Our TruTrak® mobile app tracks redemptions and ROI, helping you see exactly what’s working.
- Build Repeat Loyalty: Once a mover visits, your goal is simple — keep them coming back.
Real Results, Real Relationships
Across industries — from restaurants to dental practices — businesses consistently see strong response rates and long-term customers through New Mover Marketing.
- Ace Hardware stores have generated over 176% ROI from their campaigns.
- Local restaurants like Jet’s Pizza and Izumi Steak House have filled tables and grown revenue month after month.
It’s not just about coupons — it’s about community connections.
The Takeaway
New Mover Marketing is more than a direct mail campaign. It’s a relationship-building strategy that helps local businesses welcome new residents, earn trust early, and grow lasting customer bases.
If you want to reach customers who are most likely to become loyal regulars, start where the connection begins — right at their new front door.
Ready to reach new movers in your area?
Learn how Our Town America can help →
Mike