Every year, more than 30 million Americans move, creating one of the biggest opportunities for local businesses.

When people move into a new community, they’re looking for everything—from restaurants and grocery stores to dentists, fitness centers, plumbers, and home service providers. That makes new mover marketing one of the most effective ways to attract loyal customers before your competitors do.

The businesses that welcome new movers first often become their long-term choice.

So how can you consistently reach every qualified new mover without managing mailing lists, designing campaigns, or coordinating printing and postage?

With a turnkey new mover marketing program from Our Town America.

Why New Mover Marketing Works

Moving is one of life’s biggest transitions. During the first several months after relocating, consumers actively establish new routines and make purchasing decisions they’ll often stick with for years.

New movers are searching for businesses they can trust, including:

  • Restaurants & Pizza
  • Grocery Stores
  • Dentists & Orthodontists
  • Family Doctors & Urgent Care
  • Fitness Centers
  • HVAC & Plumbing
  • Landscaping & Pest Control
  • Furniture Stores
  • Auto Repair
  • Day Spas & Salons
  • Childcare Centers
  • Banks & Credit Unions
  • Pet Services
  • Home Improvement Companies

If your business serves local customers, new mover direct mail can help you introduce your brand at exactly the right time.

Step 1: Determine if New Mover Marketing Is Right for Your Business

Most local businesses benefit from new resident marketing because they provide products or services consumers need shortly after moving.

Ask yourself one simple question:

Would someone who recently moved into my community likely need my business within the first year?

If the answer is yes, then a new mover marketing program should be part of your growth strategy.

Step 2: Reach Every Qualified New Mover Automatically

Finding verified new movers—and consistently reaching them—is difficult to do on your own.

That’s where Our Town America comes in.

For more than 53 years, we’ve helped businesses across the country connect with new residents through an exclusive, fully managed new mover marketing program.

Here’s how it works:

We identify verified new movers.

Using multiple trusted data sources, we identify households that have recently moved into your selected ZIP Codes, helping you reach new movers most likely to become customers.

We design your offer.

Our experienced in-house creative team designs a professional, branded certificate that showcases your business and encourages first-time visits. Whether you’re launching your first campaign or updating an existing offer, we handle the design for you.

We deliver your offer.

Your business is featured inside our professionally designed Welcome Package and delivered directly to qualified new movers shortly after they arrive.

We automate the process.

Every month, newly relocated families continue receiving your offer automatically. There’s no need to purchase mailing lists, create artwork, print materials, or coordinate postage.

Everything is handled for you—from design to delivery.

Step 3: Create an Offer New Movers Want to Redeem

A strong introductory offer gives new residents a reason to visit your business before trying someone else.

Some of the most successful new mover offers include:

  • Free products or services
  • Buy One, Get One offers
  • Dollar-off discounts
  • Percentage-off savings
  • Complimentary consultations
  • Free estimates
  • Service upgrades
  • Exclusive first-visit promotions

The goal isn’t simply generating a redemption.

It’s creating a positive first experience that leads to repeat business and long-term customer relationships.

Why Businesses Choose Our Town America

Unlike traditional direct mail campaigns, Our Town America specializes exclusively in helping businesses welcome new movers.

Our program includes:

  • Exclusive category placement within your selected ZIP Codes
  • Professionally designed certificates and offers
  • Automated monthly mailings
  • Verified new mover data
  • Performance tracking through TruTrak®
  • Optional Follow-Up Postcards to increase response
  • Dedicated account support
  • More than 53 years of experience helping local businesses grow

Build Customers for Years—Not Just One Sale

New movers aren’t simply choosing where to eat tonight.

They’re choosing:

  • Their favorite pizza restaurant
  • Their family dentist
  • Their neighborhood grocery store
  • Their trusted plumber
  • Their preferred fitness center
  • Their veterinarian
  • Their go-to local businesses

Becoming one of the first businesses they experience can lead to years of repeat visits, referrals, and customer loyalty.

Ready to Reach New Movers?

If you’re looking for an easier way to generate new customers, Our Town America’s new mover marketing program can help.

Use our ZIP Code Search Tool to see how many new movers are arriving in your market each month, explore available ZIP Codes, and discover how easy it is to start reaching new movers automatically.