For local businesses, earning a customer’s first visit is important—but earning their loyalty is what drives long-term growth.

That’s what makes new mover marketing so powerful.

When families move into a new community, they’re not just looking for a place to live. They’re deciding where they’ll order pizza on Friday night, which grocery store they’ll shop at, where they’ll take their children, who they’ll trust with home repairs, and which local businesses will become part of their everyday lives.

Those early decisions often become lasting habits.

Reach Customers at the Right Time

Most marketing competes for the attention of customers who already have established preferences.

New mover marketing is different.

By reaching consumers shortly after they move, your business has the opportunity to introduce itself before buying habits are formed. Instead of trying to convince customers to switch from a competitor, you’re helping them make one of their very first local purchasing decisions.

That’s why timing matters.

More Than a Coupon—A Welcome

At Our Town America, we believe a Welcome Package is more than a collection of offers. It’s one of the first introductions a new resident receives from their community.

For more than 54 years, we’ve helped local businesses make that first impression count by delivering professionally designed Welcome Packages filled with exclusive offers from trusted local businesses.

When your business is part of that experience, you’re not just promoting a discount—you’re extending a genuine welcome to families as they begin this exciting new chapter.

An Exclusive Opportunity

One of the things that makes the Our Town America New Mover Program unique is category exclusivity.

Only one business per category is featured within each ZIP Code we serve. That means your offer isn’t competing against multiple businesses offering the same products or services inside the Welcome Package.

Combined with our verified new mover data and monthly mailings, category exclusivity helps position your business as the first choice—not one of many.

A Program That Works Month After Month

Building loyalty isn’t about one campaign—it’s about consistency.

Every month, Our Town America identifies verified new movers using multiple trusted data sources and delivers Welcome Packages to qualified households in your selected ZIP Codes. Your business is introduced to every new family that arrives, creating a steady pipeline of potential customers throughout the year.

With TruTrak® reporting, you can also measure campaign performance and gain valuable insight into how your program is helping drive customer engagement.

Turn First-Time Visitors into Lifelong Customers

The most valuable customer isn’t the one who visits once—it’s the one who comes back again and again.

Whether you own a restaurant, grocery store, dental practice, fitness center, home service company, or retail business, introducing your brand at the beginning of a customer’s journey can lead to years of repeat business, referrals, and community recognition.

That’s why thousands of businesses have trusted Our Town America to help them welcome new movers for more than five decades.

Welcome New Movers. Build Customers for Life.

Every month, new families are moving into your community and deciding where they’ll shop, dine, and do business.

Make sure your business is one of the first they discover.

With verified new mover data, category exclusivity, professionally designed Welcome Packages, automated monthly mailings, and over 53 years of experience, Our Town America helps businesses create meaningful first impressions that turn into lasting customer relationships.