Company History

Exclusive Trackable New Mover Marketing by Michael Plummer Our Town America

Hello. My name is Michael Plummer, the founder of Our Town America.

It was in 1972, while running a retail business, that I discovered the power of welcoming my new neighbors. It, as all of the other media I attempted, had its flaws. However, it didn’t take long for me to realize the unparalleled, long-term benefit of reaching out to people while they were in the midst of adjusting to their new surroundings.

I did this by inviting them in with a genuine, one time gift. The results were simple to measure: they tried my food. From that point on I continued to see many of the same faces return time after time — with no need for further advertising. Just good food and great service kept them coming back. The math was easy. My investment of less than a dollar resulted in bringing in a family worth hundreds of dollars every year.

Over 30 years later, businesses still struggle to find new customers. And there are a lot more ways to reach people. Our simple, yet powerful, concept of Inviting New Movers into a business still works more effectively than all of the others. Getting people in your doors to experience what you have to offer is still all that matters. Our Town America does that by reaching your most likely future customers — your new neighbors.

The only thing that has changed since 1972 is our distribution process. We’ve grown from welcoming a few hundred new families each month, to introducing over 6 million people per year to local businesses. Despite the necessary changes and innovation to keep up with our fast-paced growth, we maintain the highest integrity and quality in all aspects of our program.

 

Our Mission

Our two-fold mission has remained the same after 45 years: 1) to help new movers adjust and feel welcomed into their community by recommending local reputable businesses, and 2) to help local business sponsors reach a new audience of new movers every month, resulting in new loyal and long-term customers every month.

 

Meet Our Corporate Executive Team

Michael Plummer Jr.

CEO

Cliff Hallmark

CFO

Jason Strickland

IT Director

Lisa Spencer

Franchise Administrator

Dawn O’Neil

Graphics Manager

Steven Sgroi

National Sales Manager

Wendie Manly

Director of Services

Elizabeth Roecker

National Insert & Billing Manager

Brittany Johnson

Marketing / PR Executive

Savannah Jenkins

Appointment Setting Manager

Christina Cagnina

Sponsor Services Manager

Jose Milian

Director of Operations

 

Our Town America Key Facts

   Our Town America corporate occupies a 40,000 square feet building, including offices and administration, creative, printing, warehousing and shipping facilities.

   Our Town America currently employs 60 people at its Clearwater, FL corporate headquarters, and maintains dozens of regional sales offices across the country.

   New movers in thousands of zip codes across the country receive customized Our Town America Welcome Packages and Gift Certificates.

   Our Town America generates over $6 million in annual revenues. This number is expected to increase significantly as the company expands its franchise operations through Our Town America.

   Each month, Our Town America prints over 1 million personalized Gift Certificates and welcomes over half a million new movers across the country to their new communities and introduces them to local businesses.

   Our Town America is proud to be featured by USA Today, The Wall Street Journal, Fox & Friends, Inc. Magazine, Entrepreneur, & more!

 

 

 

A Quick Glimpse of Our Process…

How We Acquire New Mover Names

We are provided with millions of new mover names every month.  We then run them through exhaustive confirmations using our proprietary software. This system eliminates duplication and other names that may have slipped into the list by error. We don’t use our list until we feel absolutely confident that we have the best new mover list possible.

Producing Your Gift Certificates

Our 40,000 square foot state-of-the-art-facility allows us to handle every aspect of producing your certificates. From designing the graphics, to getting them into the hands of the highest potential audience available.

Distributing to Your Neighbors

Our genuine Welcome Package is delivered to each new mover by the United States Postal Service.  This approach allows us to reach more new families on a timely and consistent basis without repeated attempts.  Our Welcome Package is far from a bother, as each enclosed gift certificate is a proven offer — not a coupon.

Serving Our Local Business Sponsors

Our proprietary software allows us to provide feedback from the people who have visited your business. This lets us know how the new movers feel about the quality of our Local Business Sponsors and to learn what else they may need. It also provides our Local Business Sponsors with valuable information from the customer about what they are doing right AND wrong.

 

 

Our Town America Throughout the Years

We have been helping movers adjust to their new communities and assisting local businesses in gaining loyal customers since 1972. Today, we are one of the largest independent New Mover Marketing companies in the country and a recognized industry leader. Our proprietary, state-of-the-art technology give us unparalleled direct mailing accuracy, customized distribution, personalized Welcome Packages and Gift Certificates with targeted tracking for direct-response customer feedback. We are headquartered in Clearwater, Florida.

 

2017
September 27

  • 45-Year Anniversary Celebrated with a New Look!
  • New, modern look to the tried & true Welcome Package
  • New look to the Gift Certificates sent to new movers
  • Topping Franchise Business Review Charts
  • 2017 #1 Advertising & Sales Franchise
  • 2017 #1 in Small Class Category (under 65 units)
  • All-Time Top Company
2016
September 27

  • Business Observer Gulf Coast Top 500 Company
  • Updated TruTrak™ Mobile Application
  • Enhanced on-the-spot Scanning
 
2015
September 27

  • Demographic Targeting & Budget Billing
  • Target by Neighborhood or Zip Code
  • Target Homes or Apartments
  • Budget and Dynamic Billing
     
2014
September 27

  • New Postcard Campaign Options
  • EDDM (Every Door Direct Mail) – 4 Unique Targeting Options, 5 Size Options
  •  Award-worthy Franchisee Satisfaction
  • Franchise Business Review all-time Top Company Award
  • Inducted into the Franchise Business Review 10-year Hall of Fame
  • Surpassed the 50 Unit category breaking into 2015 with 6 new franchises in January 2015
  • 2014 Business Observer’s Gulf Coast Top 500 Company
                 
2012
September 27

  • Positive Postings™ Security & Tracking Enhancements
  • E-Survey Comments Posted On Your Facebook Wall
  •  TruTrak™ Mobile Application
  • Embedded Security Features
       
2011
September 27

  • Printing Services Expanded
  • Die-Cut Postcards
  •  Die-Cut Magnet Postcards
  • Full Color Printing
         
2010
September 27

  • Customized Web Portal
  • View Live Information
  •  E-surveys & Activity on Your Account.
  • Market Segmentation Sociological, Demographic, Psychographic & Geographic Sponsor Data Management Target Towards New Businesses.
         
2009
September 27

  • Intuitive Marketing™ Mailings
  • Intuitive Marketing Program: Oversized, full-color postcards designed and directed to your current customers, special moments; Birthdays, Anniversaries, Reminders, etc.
  •  New Customer Acquisition. The possibilities are endless AND all as easy as a phone call or email away. Like we say here at Our Town America, turnkey!
       
2006
September 27

  • Technology Advances Continue
  • MFSA 1st Place Award
  •  Loyalty Program – 2nd Tier Mailing After Welcome
  • Thank You Program taking you to the next level with a Thank You and inviting new movers back again. MFSA 1st Place National Award for inventive Problem Solving
  • Solutions involving variable data printing solutions.
         
2005
September 27

  • National Franchising Launched
  • Our Town America launches its national franchising across the country.
     
2003
September 27

  • Another Industry Landmark!
  • Detailed Analysis of Response from Movers, Our E-Survey!
  •  Our Town America begins moving digital.
       
1997
September 27

  • Industry Shaking Improvements!
  • Zip Code Select
  •  Exclusivity
  • Gift Magnet
  • Dwelling Selects
  • New mover response information features that our local business sponsors need and that serve the families more effectively AND efficient pricing.
             
1990
September 27

  • Our Town America relocates to St. Petersburg, Florida and moves in to office space on Central Avenue.
1989
September 27

1984-1989

  • Alternate distribution methods were tested, from UPS delivery to Solo Mail, to provide local businesses greater distribution and more personalization.
1978
September 27

  • Our Town America begins using the United States Postal Service as its method of distribution, leading the industry into a more efficient means of welcoming families.
   
1972
September 27

   
Our Town America begins welcoming new movers in Newton, Iowa delivering community packages using in-home presentations by hostesses.