Why Dentists Need a Marketing Plan
Marketing for dentists is best executed when a multigenerational approach is taken to appeal to the unique needs of people in the local community. Learn how dental practices can use new technology and techniques to retain patients and drive new ...
The Law of Reciprocity: Proof that New Mover Marketing is Powerful
Persuasion by reciprocation is based on the Law of Reciprocity; use this to your advantage to build a loyal customer base through New Mover Marketing. The art of reciprocity is ingrained in human culture. A part of sociological phenomena, the ...
Marketing Ideas for Mechanics
Marketing for mechanics does not have to be focused on coupons and discounts to be successful. New technology and techniques can boost profits and help build relationships with customers. The aftermarket auto industry is primed for growth. Poor road conditions, ...
Using a Mailing List to Find New Residents in Your Area
What if you could swiftly greet every new mover household “at their doorstep”, welcome them to the community, introduce them your business and develop life-long relationships before your competitor does? Great news! You can. And, even better, you can automate ...
Techniques to Identify Your Key Customer Base
Producing a successful marketing campaign isn’t always an easy task, even for the savviest small business owner. Our Town America can help local businesses get started by suggesting techniques to identify your key customer base. Determining a key customer base ...
Creative Ways to Market to Millennials
The millennial generation is becoming a force to be reckoned with as they are important customers for small business owners. As their buying power rises, small business owners need to develop creative ways to market to millennials to tap into ...
Rev Up New Mover Marketing During Hot Moving Months
May is National Moving Month — Our Town America’s favorite time of year! Mark the start of the summer moving season by implementing a new mover marketing program to add loyal customers and boost sales. Summer is right around the ...
Revisit Your Marketing Plan as You Spring Forward
As temperatures rise and flowers start to bloom, Our Town America has some small business marketing tips for your business to implement this spring. The spring season is a time of renewal. People come out of hibernation after a long, ...
Top Businesses New Movers Visit After Moving
New mover marketing gives small businesses the opportunity to help residents feel at home in their new community while elevating profits. More than a third of recent movers say it's harder to find a house than a spouse, according to ...
Fresh Marketing Ideas for 2022
As we leave 2021 in the rearview and start fresh, it’s time to head back to the drawing board and figure out ways to spice up your marketing strategy for the months ahead. Your marketing efforts help build your company’s ...
