As moving trends continue to surge, Our Town America offers a current and accurate new movers list designed to put your small business in front of new residents and generate profits.
With the holiday season in our rearview, the roughly $19.8 billion spent at independent retailers and restaurants on Small Business Saturday is now behind us while planning future marketing is top-of-mind. To stay ahead of any supply chain or labor shortage issues, it’s important for small businesses to ramp up their marketing strategy to help attract customers.
Our Town America Targets New Movers
To ensure your marketing strategy puts your brand front and center with new customers year-round, it’s essential to use an updated new movers list that generates results. Many companies pedal mailing lists that are outdated and useless. Our Town America has more than 49 years of experience developing new movers lists that convert into bona fide sales.
Maintaining an accurate new movers list requires vigilance. The U.S. Census Bureau estimates that the average American will move 11.7 times in their lifetime, and, in 2019, nearly 31 million people in the United States moved. We get lists of individuals who have recently filed some sort of address change and filter out any duplicate names and addresses to create a direct mailing list that is about 95 percent accurate. By updating its lists on a monthly basis, Our Town America is able to capture accurate information to help small businesses add customers.
Our Town America offers a comprehensive New Mover Marketing program designed to help small businesses attract new residents before they form loyalties with competitors. As part of our New Mover program, Our Town America sends a high-quality Welcome Package filled with personalized gift certificates to new movers. Unpacking, meeting work expectations, and helping children adjust to a new residence are challenging endeavors for new residents; they enjoy receiving thoughtful offers from local businesses to help ease the stress and costs of relocating.
“The quality workmanship of the product is awesome. It gives that family feel,” said Matt Gallagher, a Precision Tune Auto Care franchisee. “Our Town America personalizes their message and brings it back to a local level, which is what makes it feel right for me.”
Pandemic Impacts Moving Trends
Although the height of the COVID-19 pandemic is behind us, evidence suggests this unprecedented time is changing the way Americans work and where they live. While the outbreak of the pandemic forced Americans to stay home, it also gave them time to reevaluate their priorities. People packed boxes and relocated primarily to be closer to family and decrease the cost of living, revealed a survey conducted by Neighbor, a self-storage resource.
Having the ability to telework helped untether people from their desks and gave them the freedom to do their jobs from any location. More than one-third of Americans reported working from home at least part of the time since the pandemic struck. Estimates reveal 40.7 million Americans, or 28 percent, will be working remotely on a full-time basis within the next five years, up from 22.9 percent in 2020, according to a report by Upwork. Does this mean we will see an uptick in new movers while people have the ability to move from town to town working remotely? We will know for sure as more time passes, but recent moving numbers do support this ideology.
Learn More About Our Town America
Our Town America can help you accurately reach new residents with our new movers lists, and make them lifelong, loyal customers. For more information on how you can use New Mover Marketing and our new mover lists, visit ourtownamerica.com.