May is National Moving Month — Our Town America’s favorite time of year! Mark the start of the summer moving season by implementing a new mover marketing program to add loyal customers and boost sales.
Summer is right around the corner, and the end of the school year heralds the beginning of the busy moving season. As many as 56% of Americans move each year and nearly 70% of all moves take place in the summer. People pick summertime to move because the weather is optimal, schools are on vacation, and workplace productivity slows.
The surge of summer moves put a crimp on the moving industry last year, and many of the top moving companies struggled to keep up with demand. Like many other service providers, moving companies felt the labor crunch and had difficulty finding reliable employees. Approximately 63% of moving companies reported a drought of drivers during the busy summer months in 2021.
Tap into the New Mover Market to Increase Profits
As summer rolls around, local companies can welcome the influx of new residents and increase foot traffic by adding new mover marketing into their marketing strategy. Our Town America is the nation’s premier new mover marketing franchise. Our franchise owners help small businesses in their local community tap into the new mover market. Our Town America enables small businesses to convert new residents to loyal customers by sending them a welcome package filled with proven offers.
Here are some of the benefits of launching a new mover marketing program this summer.
1. Strike First. New mover marketing allows businesses to capture new residents before they form loyalties with competitors. One of the first things new residents do when they move is explore their new community to find local businesses that provide the services they need. New movers scout the area for a grocery store to stock their refrigerators. New residents also need to find a hair salon and a dry cleaner to help them put their best foot forward at their new job. Ordering pizza while unpacking boxes is the norm for many new residents. Having an upscale Welcome Package filled with proven offers from these establishments arrive on their doorstep gives them a place to start.
Our Town America’s Welcome Package helps build brand awareness, and people appreciate the opportunity to give businesses in their new area a test drive. We get new customers through the door and allow you to give them a superior experience as usual.
2. Accurate Mailing Lists. A variety of companies offer mailing lists to help businesses reach new customers. Unfortunately, many mailing lists offer low response rates and are outdated or inaccurate.
Our Town America’s new mover marketing lists convert. We update our lists each month to ensure we capture accurate information enabling you to deliver your message to new residents. Our Town America compiles lists of individuals who recently filed some sort of address change. Then, we make sure to filter out any duplicate names or addresses, which allows us to deliver a direct mailing list that is about 95% accurate.
3. Trackable Solution. Being able to track your return on investment is an important component of any marketing strategy. It’s easy to track results of a new mover marketing program because customers bring in their offers for redemption.
Our Town America streamlined the tracking process by developing our TruTrak® mobile app. TruTrak® makes it easy for businesses to track ROI and gather detailed demographic data about their customers. It can be downloaded to your smartphone and allows you to validate and scan redemptions at the point of sale, or at your convenience.
Learn More About Our Town America
Approximately 27.1 million people moved in 2021. The rise in teleworking is giving people the opportunity to relocate. People are moving primarily for a lower cost of living or to be closer to family. Other considerations include better schools and more job opportunities. New movers can help your business thrive this summer.
If you want to target this unique demographic by implementing a new mover marketing program or to learn more about Our Town America, click here.