Over a 10-month campaign, La Costa Mexican Restaurant proved that birthday marketing for Mexican restaurants can deliver powerful results. By using Our Town America’s Birthday Program, the restaurant drove real foot traffic and full-party bookings—bringing in more than $700 in monthly revenue from just 1,000 mailers.
- 1,000 postcards mailed
- 198 redemptions (20% response rate)
- Estimated 20 birthday parties booked per month
- $70 average spend per visit (after discount)
- $7,705 total sales generated
- $1,271 total investment
- $6,434 net revenue after cost
With a 20% response rate, the birthday marketing campaign proved that the right offer, delivered at the right time, can create steady revenue from guests who are ready to celebrate.
How Birthday Marketing Works
- Reaches people right before their birthday
- Encourages group dining and celebration
- Brings in high-intent, high-spend customers
- Delivers measurable return with low upfront cost
Want Results Like These?
Let’s turn special occasions into steady revenue.
Mike