Over a 14-month campaign, Izumi Japanese Steak House & Lounge used Our Town America’s Birthday Postcard Program to convert mailed offers into real foot traffic and full-party bookings, driving more than $3,000 in monthly revenue.
- 8,400 postcards mailed
- 526 redemptions (6.3% response rate)
- Estimated 38 birthday parties booked per month
- $85 average spend per visit (after discount)
- $44,600 total sales generated
- $8,970 total investment
- $35,630 net revenue after cost
The Birthday Program helps restaurants show up at the perfect moment – celebration time. It brings in high-spending, high-intent guests who often arrive with a full table.
How Birthday Marketing Works
- Reaches people right before their birthday
- Provides a reason to celebrate at your business
- Attracts groups, not just individuals
- Drives revenue with minimal upfront cost
Want Results Like These?
Let’s turn special occasions into steady revenue.
Mike