Over a 6-month campaign, Timberline ACE Hardware showcased the power of New Mover Marketing for Hardware Stores by welcoming 568 new customers through the door and earning a 176% return on first visits alone.
By sending a $10 welcome gift to new movers, Timberline invested $7,796.30 in outreach and generated $21,520.56 in first-time sales. That’s a $2.76 return for every $1 spent.
- 568 new first-time customers
- $49.21 average spend per customer (nearly $40 above the $10 gift)
- 176% ROI on first visit
The New Mover Marketing often pays for itself with first-time visits. The real value comes from the repeat business it builds over time.
How New Mover Marketing Works
Reaches new movers when they’re forming shopping habits
- Removes barriers with a welcome gift
- Brings in high-spending, first-time buyers
- Helps local stores compete with big-box brands and online retailers
Want Results Like These?
Let’s turn new neighbors into your next loyal customers.
Mike