By leveraging Our Town America’s Targeted Postcard Program, Paladino’s Cicero Pizza demonstrated how targeted postcard marketing for pizzerias can drive real results. With a free large one-topping pizza offer mailed to high-value local households, the campaign achieved a 20% response rate—bringing in new customers and encouraging repeat visits.

This strategic, data-driven approach not only brought new customers through the door but also encouraged repeat visits, strengthening loyalty and driving measurable growth.

• 20% response rate
• Personalized postcards delivered to high-value local households
• Increased repeat business and customer retention
• Boosted engagement through relevant, timely offers

The campaign proves that when you reach the right people with the right message, even a simple postcard can turn into consistent revenue.

How Targeted Postcard Works

• Targets high-value households using demographics and location data
• Delivers personalized offers that align with customer preferences
• Builds relationships through relevant and timely communication
• Increases traffic and repeat visits with measurable results

Want Results Like These?

Let’s send the right message to the right people and grow your business.