Moving to a new area is always a stressful event, and most businesses recognize the importance of making a good first impression on new customers. So, being the first supermarket to greet a family to town and offer them free groceries as an incentive to visit a store can be a great way to generate […]
Category: Blog
Skilled Sellers Bring Our Town America’s Established New Mover Concept Forward
PINELLAS PARK — Our Town America, a 40-year-old, direct mail advertising company targeting recent movers, is all Mayberry RFD on its front end, but its inner workings are right out of the Jetsons. An American flag hangs over the company’s front door, its logo is the main street of a nostalgic small town, and its reception […]
Our Town America 2011 Survey Winner
Susan L. Tribull is the 2011 Our Town Survey Winner. “Jessica, Where do I begin? First, thank you for all of the discounts and free gifts that the Our Town America Welcome to the neighborhood package provided me. It really made me feel welcome, made the holidays even more festive, and not only that, connected […]
Our Town America Rated Top Franchises in 2012
Our Town America Rated in Top Franchises in 2012 by Franchise Business Review. Franchise Business Review created the Franchisee Satisfaction Awards to pay tribute to companies that are “doing it right” – putting their franchisees first and focusing on the things that matter most. This year, a total of 155 franchise brands received our prestigious […]
Our Town America Rated Top Franchises in 2011
Our Town America rated Top Franchises in 2011 in Franchise Business Review. Read More Here… Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]
Franchise Business 2011: Family Succession Lessons to Apply
Franchise business executives are prone to facing some knee-buckling curveballs in their personal and professional lives. Each day brings its own unique set of challenges, form disgruntled franchisees to teenage daughter drama and the most effective executive shave an innate ability to roll with the punches. When facing any issue, whether business or personal, they absorb all […]
IFA Franchise Congress Members Strengthen SBA, Lawmaker Ties
In Florida’s 10th District, Our Town America owner Michael Plummer Jr. hosted Rep. Bill Young’s (RFla.-10) Legislative Director Brad Stine. With the congressman recovering from recent surgery, Plummer used this recess opportunity to build a productive relationship with Rep. Young’s key staff. After a facility tour and explanation of how Our Town America operates within the […]
PMQ Aug 2011 Idea Zone Top IDEA!
You’ve just moved to a new town. So where do you eat pizza? At the pizzeria that invites you in for a free pie, of course! Get Them Hooked How do you sniff out the newbies in town? Try utilizing a direct mailing company with more than 39 years of experience to target new residents […]
Grocery Stores Making Lasting Impact With New Mover Direct Mail Programs
Millions of Americans, 40 million a year according to the most recent census, move each year and are forced to develop a relationship with their new “go-to” grocery store. More important than their staple pizza joint or dry cleaner, their grocery store is like their home away from home – it’s where they get food […]
Inc. Magazine – Case Study Family Business Succession
In October 2009, Michael Plummer Jr. delivered the eulogy at the funeral of his father, Michael Sr., who had died of a heart attack. A few days later, he walked into his father’s office, sat down at the ornate wooden desk, and signed paychecks for the 30 employees of his father’s Pinellas Park, Florida, family business, Our Town America. As he did, he […]