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How Up-to-Date are New Movers Lists?

New Mover Mailing Lists Our Town America

As moving trends continue to surge, Our Town America offers a current and accurate new movers list designed to put your small business in front of new residents and generate profits. With the holiday season in our rearview, the roughly $19.8 billion spent at independent retailers and restaurants on Small Business Saturday is now behind us while planning future marketing is top-of-mind. To stay ahead of any supply chain or labor shortage  issues, it’s important for small businesses to ramp up their marketing strategy to help attract customers. Our Town America Targets New Movers To ensure your marketing strategy puts your brand front and center with new customers year-round, it’s essential to use an updated new movers list that generates results. Many companies pedal mailing lists that are outdated and useless. Our Town America has more than 49 years of experience developing new movers lists that convert into bona fide sales.  Maintaining an accurate new movers list requires vigilance. The U.S. Census Bureau estimates that the average American will move 11.7 times in their lifetime, and, in 2019, nearly 31 million people in the United States moved. We get lists of individuals who have recently filed some sort of address change and filter out any duplicate names and addresses to create a direct mailing list that is about 95 percent accurate. By updating its lists on a monthly basis, Our Town America is able to capture accurate information to help small businesses add customers. Our Town America offers a comprehensive New Mover Marketing program designed to help small businesses attract new residents before they form loyalties with competitors. As part of our New Mover program, Our Town America sends a high-quality Welcome Package filled with personalized gift certificates to new movers. Unpacking, meeting work expectations, and helping children adjust to a new residence are challenging endeavors for new residents; they enjoy receiving thoughtful offers from local businesses to help ease the stress and costs of relocating. “The quality workmanship of the product is awesome. It gives that family feel,” said Matt Gallagher, a Precision Tune Auto Care franchisee. “Our Town America personalizes their message and brings it back to a local level, which is what makes it feel right for me.” Pandemic Impacts Moving Trends Although the height of the COVID-19 pandemic is behind us, evidence suggests this unprecedented time is changing the way Americans work and where they live. While the outbreak of the pandemic forced Americans to stay home, it also gave them time to reevaluate their priorities. People packed boxes and relocated primarily to be closer to family and decrease the cost of living, revealed a survey conducted by Neighbor, a self-storage resource.  Having the ability to telework helped untether people from their desks and gave them the freedom to do their jobs from any location. More than one-third of Americans reported working from home at least part of the time since the pandemic struck. Estimates reveal 40.7 million Americans, or 28 percent, will be working remotely on a full-time basis within the next five years, up from 22.9 percent in 2020, according to a report by Upwork. Does this mean we will see an uptick in new movers while people have the ability to move from town to town working remotely? We will know for sure as more time passes, but recent moving numbers do support this ideology. Learn More About Our Town America Our Town America can help you accurately reach new residents with our new movers lists, and make them lifelong, loyal customers. For more information on how you can use New Mover Marketing and our new mover lists, visit ourtownamerica.com. Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]

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5 Direct Mail Tips for Driving New Business

Direct Mail Tips to Drive Business

Direct mail marketing is an efficient and effective method for driving new business to your establishment. Our Town America, the nation’s leading new mover marketing company, compiled a list of the top five direct mail tips to ensure your strategy adds customers from your local community and generates profits. Small business owners wear many hats, from customer service providers to back-office supervisors and visionaries. It’s inevitable that small business owners will face unexpected challenges as their venture grows. Lately, labor shortages are creating headaches for many small businesses. There are more job openings in the United States than people looking for work. Employers are trying to fill nearly 10 million job openings, but there are only 8.6 million people out of work, which puts a crunch on small businesses searching for workers.  In an effort to attract valuable talent, some small business owners may be neglecting their marketing efforts. Rather than experiment with new advertising trends and techniques, small business owners should rely on proven marketing strategies to get the job done and free up time to train and develop new employees. Direct mail marketing provides an interactive advertising tool that offers a tangible touchpoint for customers to learn about your business. Nearly 70 percent of people prefer receiving information about new businesses via snail mail, and 67 percent feel mail is more personal, the United States Postal Service reported. Taking a tried-and-true approach will help your business flourish during this difficult season. Tips to Plan a Successful Direct Mail Campaign Here are five direct mail tips to help drive new business. Personalize Your Message. Direct mail can be personalized to help create relationships with new customers. People are more inclined to respond to one-on-one communication and personalization can lead to better engagement and enhanced success. Send Your Mail to the Right People. Your direct mail message might be eye-catching and personalized, but if it doesn’t reach the right audience, it will not be effective. Businesses need to make sure they are using direct mail marketing lists that convert. Our Town America specializes in new mover marketing and has 50 years of experience reaching new residents. Our Town America gets lists of every individual who has filed an address change in the past 30 days and filters out the duplicates resulting in 95 percent accuracy. This is very important as a clean list means less wasted advertising dollars.  Include a Special Offer. People love a good deal. Providing new customers with an introductory offer will encourage them to visit your business and put them on the path to becoming loyal customers. Direct mailers with eye-popping promotions will generate better results. You can also use codes on your direct mail to track results when customers visit to redeem a special offer. Tracking the success of your initial direct mail piece will allow you to produce even better results in the future.  Reach New Movers. One way businesses can make the most out of direct mail is by reaching out to customers before they form loyalties to other businesses – specifically your competitors. Nearly 20 percent of the United States population moves each year, and new movers are big spenders. New residents spend more during their first year in a new home than existing residents, the National Association of Home Builders reported. While new residents are busy turning their house into a home, Our Town America welcomes them to the community by sending them a Welcome Package filled with proven offers from local businesses. The upscale welcome gift offers exclusivity for your business by only partnering with one business of each type per zip code. We offer an innovative tracking system that allows you to see your return on investment from your smartphone when customers come in to redeem their proven offer. Follow-up. The best time to make a sale is 7-10 days after a potential customer reads your direct mail piece, according to the USPS. Make sure to have follow-up strategies in place to add customers. Our Town America makes it a priority to send a follow-up mailing to new residents who redeem your initial Welcome Package offer. Learn More About Our Town America To learn more about how Our Town America’s New Mover Marketing program and direct mail marketing services can help your small business add new customers, click here: www.ourtownamerica.com.   Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]

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Nominate a Resilient Small Business in Your Community

Small Business Resilience Award 2021

Come November, Americans nationwide will be shopping locally to celebrate Small Business Saturday, but per usual, Our Town America is extending the holiday by honoring local businesses through their 2nd Annual Small Business Resilience Award. Community members throughout the nation can nominate a neighborhood business that they believe deserves this distinction. Unfortunately, many small business owners are now facing a labor shortage. In June 2021, the number of open jobs reached an all-time high of 10.1 million, up from 9.2 million in May, the U.S. Bureau of Labor Statistics reported. At least half of small businesses reported it is harder to find qualified employees than it was last year. As the cost of finding and retaining employees increases, supply costs are also rising. Seven out of every 10 businesses are seeing a rise in supply costs, according to a report by CNBC. Numerous factors play into the labor shortage, but small businesses are tackling the issue by increasing wages, adding benefits and offering signing bonuses to attract employees. Improving workplace satisfaction by offering job flexibility and rethinking job requirements to widen qualified candidate pools has been effective for many small businesses across the country. Help Our Town America Applaud Small Businesses Small businesses are the heartbeat of the American economy. There are more than 30 million small businesses in the United States employing 60.6 million people, according to the U.S. Small Business Association. Our Town America is once again searching for local businesses who are beating the odds; those who are successfully conquering the challenges of 2021 to provide a valuable service to their local communities. Last year, we rolled out our Small Business Resilience Award to honor local businesses who triumphed during 2020, and we are continuing the tradition in 2021 by searching for local businesses who found a way to conquer the labor and supply cost hurdles of 2021.  We need your help. There can only be one winner in each listed community. Simply being nominated is an accomplishment to be proud of and is a symbol of hard work during this difficult season. If you are wondering which small business in your community to nominate, Our Town America has some suggestions to get you started. Nominate a dry cleaner that still makes on-time deliveries despite driver shortages. Nominate a restaurant that has servers working double-time to deliver meals during the lunch rush. Nominate a local business that keeps prices down for customers even though supply costs are rising. Nominate a Small Business Shop Local, Shop Small, and Support a Business in your community by nominating your favorite establishment for Our Town America’s 2nd Annual Small Business Resilience Award at the button below. Voting ends November 19th, just before Small Business Saturday.     Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]

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Choosing the Best New Mover Marketing Plan for Your New Business

New Mover Marketing Plan Our Town America

Implementing a New Mover Marketing plan that converts new movers into loyal customers will allow you to build a loyal customer base and drive profits. Opening a new business is an intimidating and time-consuming process. You have to ready your storefront, hire employees, and ensure your point-of-sale technology is running efficiently. In addition to all of the paperwork and tasks associated with opening, you have to overcome challenging odds. The U.S. Bureau of Labor Statistics reveals 20 percent of businesses fail after their first two years, and 45 percent close up shop after five years. Despite the numbers, entrepreneurs continue to pursue self-sufficiency.  Build a Loyal Customer Base As the opening date of your new business draws near, make sure you have a plan to help build loyal customers.  Having a marketing plan in place that will help foster devoted customers is central to driving profits. One component of your plan needs to include a New Mover Marketing strategy. Our Town America’s New Mover Marketing program puts your local business in front of new customers who are looking for you. Nearly 31 million Americans moved in 2019, which is approximately 10 percent of the United States population. New residents have not had a chance to form business loyalties in their new community. Targeting this high-value audience will increase redemption rates and get new customers through the doors of your new business. How to Reach New Movers Our Town America, the nation’s premier New Mover Marketing franchise, has helped small businesses convert new residents to loyal customers for 49 years. We send an upscale Welcome Package with exclusive proven offers to new residents on a monthly basis to help you get new customers into your business. Here are four reasons to rely on Our Town America to attract new residents.  Mailing Lists that Convert. Each month, Our Town America obtains lists of every individual who has filed some sort of address change in the past 30 days. We filter out any duplicate names and addresses to create a direct mailing list with roughly 95 percent accuracy. Having an accurate mailing list will avoid wasted funds, ensure your business reaches new customers and increase response rates. Combine Latest Technology with Traditional Direct Mail. The average American worker spends five hours per day on email, according to an Adobe study. Overflowing email boxes and Zoom fatigue are prompting Americans to seek out experiences outside of their computer screen. The proven offers in our new mover Welcome Package provide a valuable tactile experience for new residents. Yet, Our Town America stays abreast of the latest technology to make sure you can maximize touchpoints.  Tracking Technology. Tracking results is important when it comes to monitoring the success of any marketing program. Our Town America offers our TruTrak® app that can be downloaded to your smartphone for accurate tracking. The mobile app allows your business to validate and scan redemptions at the point of sale or at your leisure. Our app allows you to track your return on investment, gather detailed demographic data of new customers and trigger your second mailing to those first-time customers. Combine Welcome Package and Second Mailing. Our Town America’s clients have the option to trigger a second mailing from the TruTrak® app when new customers redeem their new mover offer from their Welcome Package. The optional second mailing is a custom-designed, full-color postcard mailed to those that have redeemed your gift certificate. The second mailing thanks new movers for stopping by your business and simply invites them back or also provides a secondary offer to increase the chances of them becoming a lifelong loyal customer. To learn more about how Our Town America’s New Mover Marketing plan can help your emerging business, visit ourtownamerica.com. Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]

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Turn Baby Boomers into New Customers

Turn Baby Boomers into New Customers

Our Town America’s New Mover Marketing program is one of the most effective and efficient ways for your small business to attract new customers in the lucrative demographic known as the baby boomers. As baby boomers retire, many are packing up their belongings and moving to new towns to be near their grandkids. At least 25 percent of this demographic plans to move near their children when they retire, according to a report from Meyers Research. Some of the top markets targeted by baby boomers are Texas, North Carolina, and Tennessee. The outbreak of the pandemic last year helped fuel the moving trend. The pandemic isolated the elderly and forced them to make tough decisions about their future. Many boomers made the decision to move closer to their grandchildren to help with remote schooling and childcare. Despite the end of the pandemic being near, many baby boomers plan to stay near their families, The Wall Street Journal reported. Baby boomers are big spenders, and businesses that successfully corner this demographic flourish. Baby boomers range from 55 to 73 years old and peaked at a population of 78.8 million in 1999. They remained the largest living adult generation until 2019 when they were surpassed by millennials, according to Pew Research. Despite being outnumbered by millennials, baby boomers are still a force to be reckoned with when it comes to spending as they represent a 33 percent share of aggregate spending by 2025! Essential Businesses for Baby Boomers on the Move After locating the post office and closest grocery store, there are a number of businesses new residents need as soon as they get settled. When baby boomers relocate to new homes, here are five essential businesses they look for as soon as they settle in.  Home Services. After unpacking boxes and settling into their new residence, baby boomers will rely on various home service providers to help turn their new house into a home. In addition to installing an alarm system, they likely will need to secure a reliable handyman, home cleaning service, landscaper, pest control company and more.  Medical Needs. Arriving in a new city requires finding a new doctor, dentist, and pharmacy. While baby boomers are living longer than previous generations, they are also experiencing higher rates of obesity, diabetes, high cholesterol, and hypertension. Baby boomers are health conscious and proactive in their medical care, according to the AMA Journal of Ethics. As a result, finding the right providers will be top of mind for baby boomers when they move to a new city. Personal Care and Fitness. Part of moving to a new community is finding a reliable hair and nail stylist, as well as a favorite clothing store. Baby boomers are active community members who are on the lookout for a fitness center that will help them stay in shape to keep up with their grandkids. Baby boomers were one of the first generations to embrace exercise. They flocked to group exercise classes to take after their generation’s fitness “influencer” (aka. #fitspo), Jane Fonda.  The Centers for Disease Control recommends people 65 and older get 150 minutes of moderate aerobic activity per week, as well as two days’ worth of muscle-strengthening activity. Fitness centers help baby boomers meet these fitness goals.  Pet Care. Pet ownership continues to be on the rise. Baby boomers spend $34.4 billion on their pets annually, according to Pet Food Processing magazine. Moving to a new town requires finding the right veterinarian, pet food supply store and kennel to provide the best care for their four-legged family members. Fun. Baby boomers will make socializing and seeing all their town has to offer a top priority. They want to spend time with their grandkids, but they also want to enjoy their retirement. It’s a great time for restaurants and local entertainment venues to turn these new residents into loyal customers.  New Mover Marketing Attracts Boomers It’s time to make New Mover Marketing a priority. Our Town America has spent the last 49 years helping small businesses connect with new residents by using up-to-date lists and proven offers to turn them into loyal customers. Our Town America sends new residents a Welcome Package that is personalized and well-designed shortly after they settle into their new home. It’s filled with category-exclusive offers to entice baby boomers to visit your local business.  As an added bonus, tracking your return on investment is at your fingertips at all times when you’re partnered with Our Town America. Our TruTrak™ app also allows you to gather customer demographic information and trigger a second mailing to people who redeemed their first offer.  Our Town American can help your business target baby boomers as they move to your community. For more information about New Mover Marketing, visit www.ourtownamerica.com. Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]

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The Hair Salon Marketing Idea You Need to Do!

The Hair Salon Marketing Idea You Need to Do!

Whether you’re reevaluating your successful hair salon’s marketing strategy or you’re preparing to open the doors of your new salon, this serves as a guide to help your establishment flourish and build a loyal client base.  Upon opening your salon, you signed a lease on a high-traffic location and purchased all the necessary equipment. In addition to hiring superior stylists, you obtained all of the proper licenses you need to start working on clients. Yet, there is one last box you need to tick before opening the doors of your new business. You need clients. Even if you’re already established, attracting new clients is key to a thriving business. The best way to build your client base is through a marketing initiative designed to get the word out about your hair salon and encourage people to book their appointments with you. One of the first places to start is with residents who are new to your area.  After unpacking the moving van and hanging pictures in their new homes, one of the main services many new movers struggle to find is a hair stylist to help tame their locks or prevent their natural root color from showing.  Women in the United States will spend up to $55,000 on hair care during their lifetime. The U.S. hair care services industry includes more than 80,000 establishments, with a combined annual revenue of about $20 billion. In the competitive hair care industry, finding new clients can be a challenge for any salon. For your salon to capture some of those dollars, you’ll need to take steps to get clients through the doors.  New Mover Marketing Helps Salons Gain New Clients Our Town America’s New Mover Marketing program delivers exclusive hair salon gift certificates right to the mailbox of potential clients who are new to the area. For decades, our Welcome Package has been market-tested to attract new clients and is proven to get high response rates – with a common response rate of 8 percent. Our proven offers for hair salons and barbershops will help get new residents into your salon before they establish loyalties to your competitors. Our new mover lists contain demographic data that enable you to target your salon’s ideal clients every month. We also can send a secondary follow-up mailing after clients visit your salon to fuel retention. Many hair salons who take advantage of the Our Town America New Mover Marketing program say it’s a great way for them to meet new residents and introduce them to their salon they are so proud of. Moving can be a stressful time as new movers have to find a new dentist, new doctor, new hair place, etc. It can be very challenging to find welcoming businesses who make you feel comfortable, but according to tens of thousands of new movers who complete our New Mover Survey, our Welcome Package helps take the guesswork out of that challenge – alleviating stress.  In addition to helping new residents adjust to their new location, Our Town America’s Welcome Package provides salon owners with the ability to track results to ensure you are getting the most bang for your buck. You can download our TruTrak® app directly to your smartphone to validate and scan redemptions and analyze demographic data to streamline your supplemental marketing efforts.  Turn New Movers Into Loyal Clients New Mover Marketing will get clients to visit your business, but it’s up to you to keep them coming back for their next hair trim, cut or color. Our Town America has some tips to help pamper your guests and convert new residents to loyal clients. Welcome Clients. As a client enters your salon, make sure they are greeted warmly. Your receptionist is the client’s first introduction to your salon and should make a good impression. Be sure your receptionist is aware of the New Mover Program and, ideally, greats the new mover by the name on the gift certificate. These small details can go a long way in making a new client feel comfortable. It’s also important to make sure your salon waiting area is comfortable and well-maintained.  On Time and Relaxed Stylists. The hairstylists at your salon need to be relaxed and on time. People do not like to be rushed when it comes to their hair and stylists need to value clients’ time by not running behind schedule. It’s also important for them to display confidence and expertise when discussing style options with clients. People place high value on a good cut and want to feel confident their stylist can get the job done. Schedule Future Appointments. Before your clients pay their bill, give them the option of scheduling another appointment. Having a future appointment already on the calendar will help ensure the client returns and will take one thing off your busy client’s to-do list. Celebrate Existing Clients. Many hair salons offer deals to new clients, but it’s important to not forget about your loyal clients. Sending birthday deals and thank you cards will help set your salon apart from competitors and show you appreciate your clients. Our Town America can help make your new salon thrive and serve as a gathering place for new residents in the community. For more information about New Mover Marketing, visit www.ourtownamerica.com. Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]

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The Small Business Marketing Strategy to Take up Right Now

Small Business Marketing Strategy New Mover Marketing

The pandemic has changed the way many American consumers operate in their daily lives, but Our Town America is here to help your small business evolve your marketing strategy to meet them where they’re at and effectively bolster sales in 2021 and beyond. Following the outbreak of the pandemic, businesses were forced to adapt to new ways of operating. Notably, restaurants expanded or implemented curbside pickup and free delivery. Car dealerships offered virtual selling and home-delivery of new cars. Many retail businesses moved to contactless purchasing and online sales to ensure customer safety. During this time, small businesses focused much of their marketing efforts on these changes.  Now, as COVID-19 numbers continue to fall, it’s a great time to take a close look at your marketing strategy to fully take advantage of a society that is ready to get back out into the world. Our Town America is the nation’s premier New Mover Direct Mail Marketing company and is available to help your small business achieve high return from your marketing efforts. Here are some simple marketing strategies to employ in the post-pandemic economy. Capitalize on the ‘new mover’ market. 2020 caused people to reevaluate what is important and many chose to use the time to move to a new home. More time spent at home means more opportunity to enjoy the backyard, so some people moved to get a bigger yard. More people cooking at home means the realization that a bigger kitchen is needed. Others were awarded the ability to work remotely long-term, granting many people the opportunity of a lifetime to finally move to a new city or state yet keep their current job. Whatever the reason, people were moving – and still are.  The U.S. Postal Service reports more than 30 million change-of-address forms were sent in last year. This surge of new residents is a perfect opportunity to attract additional customers to your business.  Our Town America specializes in targeting this unique population. Our New Mover Marketing Program is much like the game of chess as it allows you business to be a step ahead of your competitors. It’s the perfect way to get new residents to try your business before they establish new habits and form loyalties to other businesses. Our Welcome Package includes a one-time housewarming gift for new movers which gives them the incentive to visit your business. This method allows you to reach a new audience each month and gradually add to your customer base.  Pick strategies that generate results. Every small business owner knows they shouldn’t put all of their eggs in one basket. While utilizing e-mail marketing and social media to engage consumers can be effective, it’s important to add in tried-and-true advertising strategies to build your customer base. For most small businesses, radio and tv ads are a bit over budget. So, what other avenues are there to explore? Direct mail is an extremely successful, proven form of advertising. A recent survey from the U.S. Postal Service showed 54 percent of those surveyed tried a new product or business within a 6-month period of receiving a piece of mail. Our Town America can help you get started with this process. We offer multiple options to help you reach your marketing goals, and each can target different audiences.  Every Door Direct Mail (EDDM®), commonly referred to as Saturation Postcards, can help you reach potential customers in the neighborhood near your business, customers with a median income or other designations. No mailing list needed for this option. You simply choose the areas you wish to mail to. Another option is to personalize your message to target an audience based on your own specific criteria. This option is best known as Targeted Postcards as you can mail to pet owners or families with children, for example. Our Town America allows you to choose your delivery schedule and fully customize your direct mail experience.  You can also mail out birthday mailers or, as mentioned earlier, mail to new movers in your area – but the second time around do it with a postcard. Really, the options are endless and each has a different objective. Our Town America helps pinpoint which option is best for you depending on your business needs.  If you’re ready to learn how New Mover Marketing or our other direct mail options can help your small business thrive in the post-pandemic world, visit Our Town America. Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]

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Why Are Home-Based Businesses So Popular?

Home-based Businesses Our Town America Franchise Work From Home Low-Cost Franchise

Even before the pandemic, home-based businesses were extremely popular. Working from the comfort of your own home provides flexibility and comes without the high price tag of office or retail space. The pandemic aided in increasing the appeal of this business model. While businesses across the country were forced to shut their doors, those working from home were able to remain open and available to customers. Many businesses had no choice but to lay off hardworking people who are now among the many searching for new ways to escape the grind and instability of corporate life. Franchising can be a great option for those looking to take control of their future. Most of the time when people think of franchising, they picture a fast-food restaurant or retail store. Each of these options comes with high costs and requires a large staff to be successful.  Luckily, the franchise industry offers a plethora of options for people on a budget, including business opportunities you can tackle from the comfort and safety of your own home.  Top Reasons to Choose Home-Based Businesses Here are just a few reasons home-based businesses are here to stay.   Create Your Own Schedule. Operating a home-based business puts you in the driver’s seat. You are in charge of your schedule and can adjust your schedule to attend dance recitals and baseball games. Being your own boss allows you to create the work-life balance you and your family need to flourish. Less Risk. Low-cost franchises require a smaller investment. You won’t need to commit to a lease, and many small franchisees do not require you to keep inventory on hand, which helps reduce the risk of your new business venture. Tax Deductions. Home-based franchises offer valuable tax advantages. If you meet guidelines stipulated by the Internal Revenue Service, you can take numerous home-related deductions and even save money on making home repairs. New business owners should work with a specialist to make sure they are maximizing their deductions. Job Security. While job security is always sought after, the onset of the pandemic opened many Americans’ eyes to the importance of having control over their own destiny. According to The Commonwealth Fund, at the outset of the recession in April, nearly 18.2 million of the 23.1 million workers who were unemployed were temporarily laid off or furloughed. Nobody wants to lose their job at the blink of an eye — especially after years of dedication and loyalty to a company. When deciding on what line of work to go into or what type of business to open, the ability to support your family through tough economic times or personal life changes is crucial. For those in search of this type of business, it’d be a disservice to not mention that Our Town America is one of just 100 companies to be rated a 2021 Top Recession-Proof Franchise. Owning your own business provides that opportunity for you. Owning a business that allows you to work from home – without any overhead of rent, an additional mortgage or employees – is even better.  Our Town America Offers Low-Cost Franchise Opportunity Once you are up to speed on the advantages of a home-based franchise, it’s time to start the search for an option that ticks all the boxes. Our Town America offers a home-based franchise that plays a vital role in helping businesses in your local community thrive. From your home-based franchise, you can help mom-and-pop businesses build their loyal customer base and increase sales. Our Town America specializes in new mover marketing by gifting new residents with an exclusive welcome package designed to introduce them to area businesses by providing a proven offer. As an Our Town America franchise owner, you offer our multiple direct mail services to local businesses. Our Clearwater, Florida-based headquarters takes care of all of the printing, list compiling and mailing. Combine your desire to succeed with Our Town America’s proven process to create a winning strategy that offers flexibility, unlimited earnings potential and low risk. If you are ready to be your own boss from the comfort of your own home, contact Our Town America today to learn more about our franchise opportunities. Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]

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Our Town America Awards $3,000 to New Movers at Big Daddy’s BBQ

Boise, ID New Mover Survey Winner 2020 Our Town America

New movers, Cory and Samantha Fuller, certainly have their hands full. They have two young daughters, both still in diapers, and they started a Boise business right in the heart of the pandemic. So, a surprise phone call from Our Town America could not have come at a better time. The Fullers are the winners of this year’s Our Town America New Mover Survey, which comes with a grand prize of $3,000 – no strings attached!  Cory and Samantha moved to Boise, Idaho from North Carolina in 2020 and received a Welcome Package from Our Town America when they arrived to town. The Welcome Package is a personalized collection of useful one-time offers from local businesses. Roughly five million new movers receive the package each year and a portion take the time to complete the New Mover Survey found within. This year, the Fullers were amongst roughly ten thousand U.S. new movers across the country who completed the survey. “I was nearly in tears when we got the call,” said Samantha Fuller. “We started our business in 2020, and we plan to use the money to help the business grow. We could not be more appreciative of this unexpected gift!” Scot and Amy Hecht, Our Town America of the Treasure Valley franchise owners, presented the Fullers with the check in late March at Big Daddy’s BBQ in Meridian, Idaho. Big Daddy’s is extremely popular in the area as the founder, Hoss Grigg, was known as a hometown hero in Treasure Valley for many years. Unfortunately, he passed away in December leaving the business to his wife, Khaseta, and daughter, Kersten. These two hard-working women are proud to carry on his legacy.  “Big Daddy’s BBQ is a staple in the Boise area and is a big part of our Welcome Package,” said Amy Hecht. “We know they have been going through a tough time, so we thought it’d be the perfect place to present the check to the Fuller family. The Fullers, too, requested to meet here as they were very impressed with their delicious barbeque and friendly service. It really did bring a smile to everyone’s face.” Our Town America has been helping businesses across the nation capture the attention of new movers for 49 years. Capitalizing on new residents gives local businesses a competitive edge. By providing new movers with unique coupons and deals straight to their mailbox, Our Town America helps stimulate the economy on a local level.  If you’re a local Boise-area business looking to reach new or current customers, contact Scot and Amy Hecht at ‭‭208-866-9540‬‬‬. If your business is located outside of the Boise area, contact Our Town America corporate at 1-800-497-8360 to be connected with your local representative. Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]

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Why the Neighborhood Grocery Store is an Early Target for New Residents

Welcome Customers Grocery Store Our Town America

As new movers unpack boxes and get settled, one of their first chores will be visiting a neighborhood grocery store to fill the pantry and refrigerator to keep hunger at bay; Our Town America can direct them to your location over your competitors. ‘Grocery stores near me’ is one of the first things people type into the search engine when they get to their new home. The smell of a favorite recipe cooking on the stove helps make a new kitchen feel like a home. As any parent knows, an empty refrigerator can cause dissension in the ranks and lead to grouchy family members. Having a kitchen stocked with healthy snacks and drinks will help curb hunger and keep new community members energized as they tackle the chore of getting organized and settling into their new homes. Americans spend big money at their local grocery store each week, so creating a loyal following from new residents is essential for every neighborhood grocery store. The average American spends more than $4,600 on food at home each year, according to the United States Bureau of Labor Statistics. Yet, there are more than 38,000 grocery stores in the United States. Finding a strategy to set your grocery store apart from the flock of competitors can be a challenge. The good news is Americans are devoting more time to meal preparation, the U.S. Department of Agriculture reported. At the height of the pandemic in the spring, grocery store sales were up 32 percent versus the prior year. As restrictions on restaurants loosen and grocery store sales return to pre-pandemic levels, neighborhood grocery stores can continue to bolster sales by targeting new residents.  New Mover Marketing Helps Neighborhood Grocery Stores Gain New Customers Our Town America’s New Mover Marketing program can help you reach new local residents and welcome them to the neighborhood. We send new residents an exclusive welcome package with proven offers to introduce them to your business. The high-quality package includes thoughtful and personalized gift certificates directly to new residents’ doorstep. Our Town America gets lists of individuals who have filed some sort of address change in the past 30 days and filters out any duplicate names and addresses to create a direct mailing list that is about 95 percent accurate. Accurate lists increase your store’s return on investment and save valuable resources, such as time and money. As an added bonus, your lists can be sorted by demographic data to target specific customers.  Our New Mover Marketing program comes with the ability to track your return on investment directly on your smartphone. Our TruTrak®  app enables you to validate and scan redemptions. It will also provide you with demographic data to help fine-tune your marketing efforts. Make New Customers Loyal Shoppers New Mover Marketing can help introduce your grocery store to new residents, but it’s up to you to keep them coming back to your store. Our Town America has some tips to help you convert new residents to loyal shoppers. Employ knowledgeable and friendly staff. Let’s face it. Grocery shopping is a chore for most Americans. It’s just one more task to check off the daily to-do list. If your employees offer friendly and reliable service, they can help make the experience memorable for even the most harried customer. Atmosphere is key. If your grocery store plays good music, has pleasant lighting and is well organized, customers will enjoy their shopping experience. Make your grocery store’s atmosphere welcoming, and your customers will linger. Protect Your Customers. Today’s customers want to feel safe when they head out to the grocery store. Setting up sanitizing stations, requiring sick employees to stay home and having easy to navigate parking lots with plenty of grocery cart stalls is important.  Our Town America is here to not only help you reach new movers, but to make them loyal customers. For more information on how you can use New Mover Marketing and our new mover lists, visit ourtownamerica.com. Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]

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