As Americans abandon densely populated cities in droves to find work-life balance and be close to family, small businesses can capitalize on this trend by tapping into the new homeowner market. The spike in the number of companies allowing people to work remotely untethered people from their corporate offices and allowed them to throw a […]
Category: Blog
Moving Homes, The Covid-19 Pandemic and a Big Cashout!
Right before the Covid-19 pandemic swept the nation, a Woodland, CA resident was informed that she won $3,000 for completing the New Mover Survey by Our Town America, the nation’s premier new mover marketing franchise. Every year, Our Town America awards just one new mover out of the millions mailed the previous year. How is […]
Tips to Create a Small Business Marketing Plan
Creating a small business marketing plan can be a daunting task for new entrepreneurs. It is important to build a plan that will raise your brand awareness and help you reach your sales objectives. A successful marketing strategy will involve a robust online presence, direct mail advertising and a method for building your loyal customer […]
How to Build a Direct Mailing List that Converts
An accurate direct mailing list is very important if you want to effectively market your company to both potential and current customers. In the age where digital advertising is very prevalent, studies show direct mail can give your company a distinct and meaningful competitive advantage. In 2019, the U.S. Postal Service teamed up with Temple […]
Gain New Customers Amidst the Pandemic by Marketing to this Audience
New Mover Marketing offers small businesses a targeted marketing strategy guaranteed to produce new customers during this unprecedented time. A survey of 450 marketing gurus following the outbreak of COVID-19 in the United States revealed 42 percent of participants deemed budget cuts a significant challenge, according to LinkedIn and Vision Critical, a customer insights provider. […]
Direct Mail Marketing Options: Saturation Postcards, Targeted Postcards, New Mover Marketing
Choosing the best platform to make the most of a tight marketing budget during uncertain times can be daunting for small business owners. Despite the increasing dependence on social media, one-click purchasing and online recommendations, direct mail marketing remains one of the most effective tools for boosting sales and developing loyal customers. Direct mail is […]
Which type of Direct Mail Campaign is right for my Business?
New Mover Direct Mail Marketing offers small businesses a cost-effective option for expanding their customer base and, in many cases, generates better response rates than blanketing your community with direct mail ads. So, why is that? Customers tout customer service and value as some of the top influencers for making their shopping decisions, according to […]
Trackable Marketing via Direct Mail Barcode
Our Town America employs innovative technology designed to appeal to partnered businesses, new movers and franchisees to track advertising sales, drive business and ensure customer satisfaction. The nation’s leading New Mover Marketing company helps businesses attract new residents with an exclusive Welcome Package upon arrival to their new home. Filled with hand-selected proven offers, the […]
Marketing Strategy Complete with Proven Offers will Attract Customers
Our Town America, the premier new mover marketing program, relies on a one-time housewarming gift filled with proven offers to help local businesses garner loyal customers and achieve sales success. Sports teams have a knack for sparking fierce brand loyalty and lifelong support of their teams. While most businesses do not experience the same level […]
Why a Home-based, Low Cost Franchise is Ideal
Americans are re-evaluating their careers as they navigate social distancing guidelines, telework and remote learning, prompting many to turn to franchising as a solution that provides flexibility and high earnings potential. Whether you were already considering franchising or just trying to find a career that will allow you to fulfill your responsibilities as a parent […]