David Cox is thriving in the Valley of the Sun as the proud owner of a pair of Our Town America franchise locations. He opened his first location with Our Town America, the nation’s fastest growing new mover marketing franchise, in the greater Phoenix metropolitan area. Hard work, a dedicated staff and perseverance allowed Cox […]
Category: Business Management
Business Management
Why Send Targeted Postcard Mailings During the Holidays
Now is the time to develop a targeted postcard mailing plan for the upcoming holidays. The fourth quarter is vital – a make or break time that includes football season, Halloween, Veterans Day, Thanksgiving and Christmas. What you do to ensure a strong showing during peak buying season is up to you, but targeted postcard mailings are sure to grab the attention of buyers. […]
The How and Why of Direct Mail Personalization
So how does one personalize direct mail pieces? How far can one take it? Personalization includes details that attract customers within a cohort, such as common hobbies, beliefs, or lifestyle. The images one chooses on the envelope can be matched to the personal likes or interests of the recipient. If the target likes golfing, then a photo of golf clubs, a long fairway or houses near a green personalizes direct mail intended for that consumer. […]
Evolving Paper Coupons into a New Mover Goldmine for 45 Years
Right now, thousands of moving trucks are crisscrossing the country, hauling furniture and other belongings to new locations. Summer means making “the move” for many single professionals, couples, and families, so they have the time to get used to their new homes before the job and/or school year starts. During that all-too-critical time when new movers are actively searching for new go-to restaurants, grocery stores, dry cleaners, hair salons, etc., what’s the best way for local businesses to reach them first in ways that cultivate long-term relationships? […]
Top 4 Things That Help Build Customer Loyalty
Marketing experts and business consultants who help companies win more market share always urge clients to build customer loyalty. Why does everyone keep harping on customer loyalty? It’s because loyal customers return repeatedly resulting in you making money. They spend more at your store because they trust your products and customer service. […]
Maximizing Your Marketing Budget
Your marketing is underway whether you have a plan or not. That sign above your store? That’s marketing. How you treat customers? That’s marketing. What your customers tell their friends? That’s marketing. Read on for more ways to identify marketing within your business. […]
The Our Town America Advantage for Dry Cleaners
Fabricare (July/ August 2017) – Let’s face it – the dry-cleaning industry has taken a hit in today’s modern working world. According to recent statistics from IBISWorld, dry cleaners are currently experiencing a marked decline in revenue and traffic. More people are working from home and more employers are relaxing dress codes at the office – […]
Leading the Modern-day Denver Gold Rush
The Gold Rush of the 1860s brought thousands of people to what is now Colorado, all trying their luck at striking it rich. Towns sprung up like Butterfly Milkweed flowers, including Denver, where prospectors panned for gold in Cherry Creek and the South Platte River. […]
North Carolina New Movers Make Top 45 Fastest Growing Cities List – WBTV Charlotte
WBTV Charlotte (July 2017) – As Independence Day celebrations came to a close, Our Town America of Charlotte and all franchisees and employees of Our Town America began gearing up to help movers during the busiest time for new moves (more than 40 million moves will occur this year, most of which will be completed in July and August). As […]
The Top 45 Fastest Growing American Cities in 2017
As we approach the first day of summer (June 21), all employees and franchisees at Our Town America are gearing up for the busiest time for new moves (more than 40 million moves will occur this year, most of which will be completed in June, July, and August). As the nation’s first and fastest growing new mover marketing franchise, Our Town America is excited to help thousands of local businesses welcome millions of new movers to their new homes and new communities this summer. […]