Halloween has passed and the holiday season is in full swing. While there are many opportunities to promote your business this holiday season, one of the more unconventional ways is through the Small Business Saturday event hosted the Saturday after Thanksgiving (it falls on November 26th this year). While Black Friday is a day for […]
Category: Business Management
Business Management
How Small Businesses Can Generate Revenue During Off-season
Let’s face it, every business has a slow season. Businesses located in vacation destinations are a more extreme example. Most try their very best to make the most of their yearly revenue during the in-season months, and sometimes struggle during the off-season to generate revenue at all. This can generate quite a bit of stress on […]
Auto Dealer Best Practice: Welcome Newcomers to Town
The average American will move about 11 times in his or her lifetime, according to the U.S. Census Bureau. For auto dealers, that statistic represents an opportunity to connect with newcomers, potentially bringing in new revenue and building loyalty. The question for dealers, though, is how to bring those newcomers into the showroom or service center. […]
Our Town America Expands Reach for Minnesota Business Owners
Our Town America, the nation’s premier New Mover Marketing franchise, recently opened its fifth Minnesota location, further expanding its reach in a state that was recently ranked #1 for businesses and families alike*. […]
Our Town America Helps Coloradans Transition after Moving
Denver ranks among the nation’s fastest growing cities* and that means countless parents who just moved to Denver are scrambling and stressing as their children head off to brand new schools. And according to a study by the Journal of Personality and Social Psychology, these local parents have reason to worry, as kids who move to a new area are more likely to under-perform in school and develop behavioral problems. […]
New Mover Marketing for Dentists: A Case Study
Dentists who measure the dollar value of their patients say that a single patient can be worth an average of $1,000 in the first year.1 In fact, some dental practices have told us that the value can be as high as $5,000. Whatever your estimate happens to be, the potential revenue is available from every new person who moves into your area. But how do you capture that revenue? […]
Philadelphia Back to School Stress-Busting Kits by Our Town America
Philadelphia ranks among the nation’s fastest growing cities* and that means countless parents who just moved here are scrambling and stressing as their children head off to brand new schools. And according to a study by the Journal of Personality and Social Psychology, these local parents have reason to worry, as kids who move to a new area are more likely to under-perform in school and develop behavioral problems. […]
Dentists, Maximize Your New Mover Marketing Program with Full-scale Integration
New Mover Marketing can be a powerful tool in the toolbox of a dental practice. In order to increase the impact of your New Mover Marketing plan, I suggest that you make the most of your investment by following up with new movers after they redeem their first offer. This article showcases a few ways you can do just that! […]
Our Town America Back to School Kits Provide Relief for Minneapolis Families
Minneapolis ranks among the nation’s fastest growing cities* and that means countless parents who just moved here are scrambling and stressing as their children head off to brand new schools. And according to a study by the Journal of Personality and Social Psychology, these local parents have reason to worry, as kids who move to a new area are more likely to under-perform in school and develop behavioral problems. […]
Dentists can Rely on the Mailbox with New Mover Marketing
According to the United States Census Bureau, nearly 40 million people move every year, meaning countless people are moving away from local cities and towns each year.1 This can spell trouble for your dental office, which could lose dozens of loyal patients each year due to population moves. Patients may be loyal to your practice, but their loyalty will be useless if they move miles away. […]