Where have all the good neighbors gone? It seems that as we become busier, our neighborhoods become more disconnected. We used to roll out the welcome mats for new arrivals to our neighborhood. Today, we’re lucky if we ever meet new neighbors as most folks are so busy they don’t even have time to simply ring the doorbell. […]
Category: Business Management
Business Management
Franchise Consumer Marketing Conference Q&A
IFA Franchise Opportunities Blog (July 2016) – The Franchise Consumer Marketing Conference (FCMC) is an annual trade show hosted in Atlanta, GA each year by Franchise Update Media Group. The conference is custom-built to provide the leading marketing professionals with a platform through which to share information on important trends, best practices, and powerful case studies […]
The Right Time for Retailers to Target Home Movers
Advertisers in markets as diverse as DIY, home appliances and financial services could achieve substantial sales growth by targeting their communications at home movers, new research suggests. Two studies present different ways of identifying house buyers and their spending patterns before and after the purchase. […]
Helping the Whole Family This Moving Season
May’s National Moving Month kicks off the busiest moving season of the year. Houston is THE national leader in local moves, ranked the #1 Fastest Growing City by FORBES and the #1 population growth city according to the most recent U.S. Census Bureau data. […]
“Moving Kit” Helps Children Ease Moving Stress
A new study at Boston University shows there could be a negative effect on kids whose families move often. Researchers found many children’s math and reading scores dropped each time their family relocated. They also found higher rates of emotional and behavioral problems in children who move frequently.
Aside from the research, many parents have seen how difficult moving can be for children. So Our Town America is encouraging parents to create “Kids Comfort Moving Kits” to help with the transition. […]
6 Things to Remember About Welcoming Summer Movers
While summertime tends to slow things down in some places, new residents are heating up, and ready to spend money! Here are 6 things to think about when welcoming new movers into your business. […]
Kids’ Comfort Moving Kit for National Moving Month
While moving can be exciting, it’s also one of the most stressful times for children. A study by the Journal of Personality and Social Psychology finds kids who stress over moving often have lingering problems in adulthood. That’s why Our Town America and local Raleigh franchise owner, Bassam Safi, have created the “Kids Comfort Moving Kit”- a stress-busting box of goodies that keeps kids upbeat and optimistic on the trip to their new home. […]
U.S. Census Reports Mover Rate Stable at About 12 Percent
For the past several years, the mover rate has remained between 11.5 and 12.5 percent, according to new 2014 statistics released in March 2015 from the U.S. Census Bureau. The mover rate between 2013 and 2014 was 11.5 percent or 35.7 million people age 1 year and over. […]
“Create a magical experience to attract customers and keep them coming back”
Figuring out how to attract and keep customers is vital if a business is going to be successful and grow. And not just one strategy will get you there. Here are seven ways you can find customers and keep them hooked… […]
Direct Mail Expert Launches Franchise in South Puget Sound
Our Town America, the nation’s premier New Mover Marketing franchise, has announced its first Washington location in South Puget Sound. This is big news as the Our Town America business model, a Direct Mail Marketing program specializing in delivering warm community welcome packages filled with free offers for new residents, is a perfect fit for South Puget Sound – a fast-growing city filled with local businesses eager to develop loyal relationships with new customers. […]