Persuasion by reciprocation is based on the Law of Reciprocity; use this to your advantage to build a loyal customer base through New Mover Marketing. The art of reciprocity is ingrained in human culture. A part of sociological phenomena, the law of reciprocity states that when a person receives something, they feel compelled to return […]
Marketing for mechanics does not have to be focused on coupons and discounts to be successful. New technology and techniques can boost profits and help build relationships with customers. The aftermarket auto industry is primed for growth. Poor road conditions, aging cars, and production slowdowns are helping drive the industry, according to Precedence Research. The […]
What if you could swiftly greet every new mover household “at their doorstep”, welcome them to the community, introduce them your business and develop life-long relationships before your competitor does? Great news! You can. And, even better, you can automate this process. Our Town America, the nation’s leading New Mover Marketing franchise, has had this […]
Producing a successful marketing campaign isn’t always an easy task, even for the savviest small business owner. Our Town America can help local businesses get started by suggesting techniques to identify your key customer base. Determining a key customer base is the first step to developing a marketing strategy that converts. A customer base is […]
Digital Journal — Our Town America, the nation’s premier New Mover Marketing franchise, is celebrating its 50th year of helping local businesses create and maintain relationships with customers who are new to the area. Since 1972, Our Town America has been welcoming new movers with one-time gifts, inviting them to sample neighborhood businesses upon move […]
WFLA News —After decades of success connecting local businesses with new customers, Our Town America is celebrating their 50th Anniversary. The President/CEO of the successful national franchise, Michael Plummer Jr., has continued to level-up the company each year by introducing new technologies to this tried-and-true marketing strategy, but how did they get here? In 1972, Plummer […]
NBC Click On Detroit — For 50 years, Our Town America has been connecting new movers with local businesses and harvesting feedback on their marketing program from thousands of new movers across the country. This year, a Metro Detroit new mover won Our Town America’s $3,000 grand prize for simply filling out that survey. Emily Ciaramellano is […]
Forbes Technology Council — Keeping your small business staffed and profitable can be a challenge, and determining the right marketing strategy is even trickier. A helpful small business marketing tip is to devote time to discovering your ideal customers and then implement hyper-targeting to improve return on investment. Hyper-targeting can be an efficient tool for […]
Dentistry Today — Using demographics as part of your marketing plan can help your dental practice cut costs by reaching your ideal customer. To prepare for the grand opening of a pediatric dental practice, for example, it’s likely you’d hang televisions, paint the walls bright colors, and launch an interactive new website. While these steps […]
The millennial generation is becoming a force to be reckoned with as they are important customers for small business owners. As their buying power rises, small business owners need to develop creative ways to market to millennials to tap into this lucrative demographic. Millennials range in age from 26 to 41 years old. Propelled by […]
If you refer a business who partners with our new mover marketing program, we'll send you a $50 Visa gift card!
We only need a little info! If our database can validate and qualify your move, you will receive your welcome package in approximately 2-6 weeks!
