Our Town America Logo
Skip to content

Get the Most Out of the Biggest Show in Franchising

Heading to the 2016 IFA Annual Convention next week?   Here are three quick-hitting tips...

‣  Highlight your top three priorities for the show – Need a lending partner?   A new CRM tool? Or perhaps a new director of franchise sales?   Know what your top priorities are for the show and arrange meetings accordingly.

‣  Review the attendee list and pre-show sales materials – It seems like a hassle, but it’s well worth it.   Based on the priorities you’ve set, pinpoint the 10-15 people you want to meet at the show who can help with those issues.   Additionally, take a peek at pre-show letters, e-Mail messages, and voicemails to see if any of those companies can address a problem you have.

‣  And limit exhibit hall time to your pre-show targets – This is why you put in the time on the front-end.   Make sure you’re on a mission when you enter the exhibit hall.   Only visit with the handful of companies/people you selected prior to the show and anyone with whom you may have sparked a productive dialogue earlier in the show. That’s it!!

Keep these tips in your back pocket when you head to San Antonio and add us to your pre-show priority list! Come see us at Booth #723!

image_pdfDownload as PDFimage_printPrint

Our Town America has been featured on:

Get new customers, Our Town America on USA Today

Our Town America Featured on The Wall Street Journal

Our Town America Featured in Inc. Magazine

Our Town America featured in Entrepreneur Magazine

Our Town America on Fox and Friends

Our Town America Featured On HuffPo

Our Town America Featured On HuffPo

Veteran Owned
International Franchise Association
2021 Forbes Technology Council Member
Franchise Hall Of Fame
FBR Magazine, New Mover Marketing Franchise
FBR Magazine, New Mover Marketing Franchise
%d bloggers like this: