New Mover Marketing by Our Town America is innovative, exclusive, turnkey, zip code driven and fully trackable, intuitive and secure with desktop and mobile solutions.
We provide New Mover Marketing solutions through direct mail for local businesses to welcome new movers to their neighborhood. With one fifth of the population moving annually, why not replace those customers that moved away with the people that moved in their place?
Our New Mover Welcoming Program is a two-part system that gets new customers through your business doors, so you can make that first impression and keep them coming back.
The First Mailing
Gift Certificate within Community Welcome Package
Arrive in the home of new movers each month inside a Welcome Package from the community. Perceived by the new mover as pure hospitality NOT advertising. Refreshingly different for the new mover (ask about our provided new mover feedback).
Our package has been market-tested and proven to get opened and acted upon. Ask about the hidden psychological triggers that make this happen.
Optional Second Mailing
Thank You Postcard
A custom designed full-color postcard from you to the new mover mailed out to the respondents of your first mailing. This feature is included for our annual business sponsors at no extra charge!
What an amazing way to thank the new movers for stopping by your business! They’re all yours!
Keeping track of results is important. We’ve developed a revolutionary way to see your activity and performance.
Sponsor Web and other online tools
Local business owners are able to monitor account status, recent activity, survey feedback and demographics. This allows you to see just how many New Movers have been welcomed each month, broken down by zip code. You can view all emails, invoices, redemption lists and more within Sponsor Web. Local business owners may also enable the Positive Postings™ feature for Facebook from here.
TruTrak™ Tracking System
Mobile App for iOS and Android
Our comprehensive tracking system provides you with two options to track:
1) Our Town TruTrak™ Mobile App
2) TrackPack Envelopes
Both methods allow you to track your return on investment, validate redemptions, control timing of the second mailing, gather detailed demographic data of new customers to perfect supplemental campaigns.
Contact your New Mover expert to share your story!