Each month begins with an empty name file. New mover intelligence is provided by nationally recognized suppliers that identify individuals who have filed some forms of address change during the past 30 days, resulting in our receipt of millions of names of new movers. While this data most often signifies a recent move, there are exceptions. This information is processed through our proprietary system as a means of identifying and eliminating potential errors with the new effect of our discarding as much as 60% of them as not being new movers. Sources of this information vary by community, to some extent, but examples of the sources are:
Deed Transactions, Credit Cards, Utility Connections, Credit Bureaus, Magazines, Driver’s Licenses, Voter Registrations
|Standardization||Duplication Elimination||Address Duplication||Name/Address Comparison|
|Addresses are standardized for postal validation.||The typical mover communicates to 9 sources of his or her address change. Duplicates are eliminated.||We do not mail to the same address for 6 months.||We compare every name to our historical database of 350 million households. We will not mail to the same name and address forever!|
Our Town America Discards as Many as 60% of Names Because They Don’t Meet Our Specific Criteria
One of the most significant determinants of your campaign’s success is the quality of your mailing list. This is why targeted mailing lists, such as our new mover lists, are so valuable — they increase your probability of success.
List Sources: Every month we analyze the best available sources. No one source provides perfect information, so we purchase from several.