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Small Business Saturday: Area shops beat odds as they battle giants

The News-Press – Jennifer Williams has owned her Fort Myers boutique for a long time: 35 years, to be exact. Jennifer’s Boutique has done business in the same location on McGregor Boulevard in Cypress Square all that time. About half of all businesses don’t make it past five years and only one-third make it 10 years, according to the Bureau of Labor Statistics, highlighting how hard it can be to achieve success and stability. That’s one reason American Express started Small Business Saturday in 2010. It’s a way to recognize small business owners in communities across the nation, including Southwest Florida. Highlighting Small Business Saturday helped local businesses generate $15.4 billion the Saturday after Thanksgiving in 2016. Williams thought back to when she started her boutique at the age of 23. “I was pretty directed and pretty focused,” she said. “I put my head down and kept going. I can’t even wrap my head around it’s been 35 years.” Now a change is in order. Williams is moving the store just north, to the Design Center, by year’s end. The center includes The Melting Pot, First Watch, Spada, Sweet Bean Coffee Café and other retailers. The new store is about the same size as the existing location, but has 20-foot ceilings. “I love the store, but I felt I needed to be in a shopping center that had partners more suited to what I do,” she said. “Everyone likes excitement and change and energy. It’s nice to offer people something different. It’s really close.” Sally Hanson is a new arrival to Fort Myers, recently starting Our Town of Southwest Florida. She also owns the Our Town at the Triangle franchise in Raleigh, N.C. Both are part of Our Town America. “We welcome new people that are moving into the area,” she said, adding that moving is a major stressor. “They don’t know the area. We make their transition easier for them and introduce them to local businesses.” Hanson and her Fort Myers Small Biz Support Squad will be visiting small business owners in Lee County on Small Business Saturday, handing out goodies. “This is just growing and growing and growing because small businesses are the backbone of our community and we just want to thank them for all the hard work that they do,” she said. While most people are enjoying time around the holidays with family and friends, many small business owners are putting in their longest hours of the year. “We’re going around with balloons and gift cards from local businesses to thank them for their service,” she said. “It’s going to be a surprise. I have some businesses in mind, but it’s kind of random. I know how hard these people work. Through good times and bad, they keep chugging along.” Speaking of “chugging along,” Williams thought back to challenges along her journey, including the rise of online shopping. One silver lining: it has helped that her clientele skews a little older. “They still want that experience of touching the merchandise, feeling the merchandise, having someone assist them, getting feedback,” she said. “The store is kind of like ‘Cheers.’ There have been a lot of friendships made. You’re not going to get any kind of camaraderie at 2:30 in the morning on Amazon searching for a pair of jeans.” Jennifer’s Boutique has a big event each November for the anniversary. This time of year, the focus is on holiday wear and small items that make nice gifts. On Small Business Saturday, customers will receive a gift with purchases and get an additional 25 percent off sale merchandise. “We definitely cater to our clients for the holidays,” she said. Naples businesses For Footed Friends, an all-natural pet food store in Naples, has participated in Small Business Saturday for about a decade, using the marketing materials and swag that come along with it, but not offering any special discounts geared just for the day. “We’re hoping that Small Business Saturday is as popular as it has been in the past,” said owner Rose Scarisbrick. “It has been busy in the past.” With predictions of more online shopping this holiday season, she’s not sure how that will affect her business. Though customers can’t buy products on her company’s website, she offers free delivery in Collier County, so customers can arrange orders and get products without making a trip to the store at no extra cost. Retail spaces revamp as digital disrupts At Ooh La La Jewels Du Jour in Naples there are always specials to be had on Small Business Saturday. This year deals will include 20 percent off sterling silver jewelry and savings of 20 to 50 percent throughout the store on a variety of merchandise. Offers will include buy three-get one free on ginger snaps. There will be sales on readers (three for $15) and sunglasses (three for $12). Black Friday sales, however, will be even better, and will include a $100 gift bag with a $75 purchase, said Tammy Kipp, one of the store’s owners. She hopes to see customers come in both days to take advantage of the different offers. “It’s nice that people think about the mom and pops instead of the big boxes all the time. We are locally grown here,” Kipp said. “We’ve been here for 46 years and it’s nice that the locals support the locals. Read article on The News-Press — Fort Myers-area businesses looking to team up with Our Town of Southwest Florida can contact Sally Hanson at 919-349-7611 or sign up online now using our New Movers on Demand platform. Small businesses in any U.S. market can reach out to Our Town America’s corporate team to get in touch with their local representative.  Call by phone at 800-497-8360. […]

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Our Town America Tampa and Fort Myers Give Hurricane Irma Relief Checks

Local Businesses Receive Relief Checks from Our Town America November 2017 – Hurricane Irma was projected to cost the US an estimated $172 billion worth of damage – including the devastating spoiled food product and revenue losses suffered by countless local restaurant owners in Florida. Power outages shut down restaurants all over town for a week or longer following the storm, costing restaurant owners, and their employees, tens of thousands of dollars. This inspired Michael Plummer Jr., CEO of Our Town America – a national New Mover Marketing company headquartered in Clearwater – to host a Hurricane Irma Facebook fundraiser that raised more than $2000, all raised by their very own corporate employees and franchisees. Our Town America divvied up the money equally (roughly $500 for each) to four Florida businesses who needed a post-hurricane boost – Jets Pizza in Dunedin, Brix 33 and Ice Cream Palace in New Port Richey, and Great Clips in Fort Myers – after losing a combined $40,000+ in spoiled food and potential revenues. Our Town America’s Tampa-area franchise owners, Mike and Julie Fisher,  as well as Fort Myers franchisee, Sally Hanson, personally visited their partnered businesses to give them their checks. […]

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Cash-Strapped After Hurricane Irma, Local Businesses including Jet’s Pizza Receive Surprise – ABC News

Our Town America Surprises Deserving Hurricane Irma victims ABC Action News (October 2017) – Hurricane Irma is expected to cost the US an estimated $172 billion worth of damage – including the devastating spoiled food product and revenue losses suffered by countless local restaurant owners in Florida. Power outages shut down restaurants all over town for a week or longer following the storm, costing restaurant owners, and their employees, tens of thousands of dollars. This inspired Michael Plummer Jr., CEO of Our Town America – a national New Mover Marketing company headquartered in Clearwater – to host a Hurricane Irma Facebook fundraiser that raised more than $2000 ($1500 in the Bay area), all raised by their very own corporate employees and franchisees. Plummer is donating the money equally (roughly $500 for each) to four Florida businesses who need a post-hurricane boost – Jets Pizza in Dunedin, Brix 33 and Ice Cream Palace in New Port Richey, and Great Clips in Fort Myers – after losing a combined $40,000+ in spoiled food and potential revenues. Our Town America’s Tampa-area franchise owners, Mike, and Julie Fisher, matched the raised amount Jet’s Pizza received, as they know the struggles owner Jim O’Connor and his employees went through as a result of hurricane.  Here’s the catch – O’Connor, is giving the full amount to his employees. On Halloween, Our Town America gave O’Connor his check at the local Jet’s restaurant (located at 1350 Main Street, Dunedin Florida 34698). Watch video below for full story.   […]

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Clearwater Marketing Firm Grows

83 Degrees Media (October 2017) – The 45-year-old Our Town America, a marketing firm that targets new movers, has moved its headquarters into 44,000-square-feet of office space in Clearwater — and is making plans to hire 15 to 20 additional staffers. “I’m anxious to get them in here and give them an opportunity to grow with our company,” says CEO Michael Plummer Jr. The company is in a growth mode by working with businesses that want to advertise to new residents. Such businesses are often grocery stories, restaurants, hair salons and auto repair shops, or doctors and dentists who want to develop new business relationships. Businesses pay on average $200 a month to target potential customers by things like age, size of household, income, and other demographics. About two to six weeks after move-in, residents receive an envelope offering “housewarming gifts” such as gift certificates for a free pizza or haircut to entice them to drop by and check out the neighborhood businesses. “When people move in, they’re still searching for those business,” Plummer explains. “They want to know where to go.” Our Town America disseminates about half a million envelopes every month — or more than 8 million each year. With some 63 franchises nationwide, they focus primarily on neighborhoods rather than zipcodes. “A lot of it is designed … to get you off the couch and into those locations,” he says. Once the initial contact is made, businesses may choose to follow up with another offer, a simple thank you, or a request for feedback. Our Town America moved last week from smaller rented space in Pinellas Park to its own headquarters at 13900 U.S. Highway 19 N. Clearwater. Built by local contractor Mike Sinwelski, the facility features a 2,700-square-foot, high-tech conference room, a huge breakroom, and LED lights, plus a roof with solar power options. The company, which employs about 58 locally, was founded by Plummer’s father in Des Moines, IA. After relocating to Omaha and Houston, the company moved to the Tampa Bay Area in 1990. It began selling franchises in 2005, and sold a record-breaking 12 this year. Despite its growth, it continues to be a family-based business with a welcoming atmosphere, which includes catered lunches, potluck dinners, company cruises and other perks. “The vast majority of our folks have been here for a very long time,” he adds. Our Town America is hiring for both part-time and full-time positions, with openings in customer service, appointment setting, inside sales and possibly production help for mailouts. Learn more by visiting the OTA website or calling 1-800-497-8360. Source: 83 Degrees Media […]

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Our Town America Franchise Celebrates 45 Years, New Look, & New Headquarters

Our Town America celebrates its 45th anniversary this year and it’s just about to close a deal on a new 44,000 sqft space for its headquarters in Pinellas Park just outside of Tampa.  The pending move and the milestone anniversary are just two elements of what promises to be a busy year for the franchise. Our Town America connects people who have just moved into a neighborhood with local businesses in that neighborhood by direct mailing the new resident a welcoming envelope filled with gift certificates from the local businesses. […]

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Auto Dealer Best Practice: Welcome Newcomers to Town

The average American will move about 11 times in his or her lifetime, according to the U.S. Census Bureau. For auto dealers, that statistic represents an opportunity to connect with newcomers, potentially bringing in new revenue and building loyalty. The question for dealers, though, is how to bring those newcomers into the showroom or service center. […]

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Our Town America Helps Coloradans Transition after Moving

Denver ranks among the nation’s fastest growing cities* and that means countless parents who just moved to Denver are scrambling and stressing as their children head off to brand new schools.   And according to a study by the Journal of Personality and Social Psychology, these local parents have reason to worry, as kids who move to a new area are more likely to under-perform in school and develop behavioral problems. […]

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Philadelphia Back to School Stress-Busting Kits by Our Town America

Philadelphia ranks among the nation’s fastest growing cities* and that means countless parents who just moved here are scrambling and stressing as their children head off to brand new schools.  And according to a study by the Journal of Personality and Social Psychology, these local parents have reason to worry, as kids who move to a new area are more likely to under-perform in school and develop behavioral problems. […]

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Our Town America Back to School Kits Provide Relief for Minneapolis Families

Minneapolis ranks among the nation’s fastest growing cities* and that means countless parents who just moved here are scrambling and stressing as their children head off to brand new schools.   And according to a study by the Journal of Personality and Social Psychology, these local parents have reason to worry, as kids who move to a new area are more likely to under-perform in school and develop behavioral problems. […]

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