Digital Journal — Our Town America, the nation’s premier New Mover Marketing franchise, is celebrating its 50th year of helping local businesses create and maintain relationships with customers who are new to the area.
Since 1972, Our Town America has been welcoming new movers with one-time gifts, inviting them to sample neighborhood businesses upon move in. This unique model has helped local establishments across the nation grow loyal customer bases while allowing Our Town America to thrive for generations.
Unheard of in the marketing industry, the franchise is partnered with businesses who have been employing their marketing strategy for over two decades. These businesses, with the outreach of the New Mover Marketing program, cultivate relationships with a new audience of new movers every month.
“Not many business owners are able to say their business has been around for 50 years,” said Michael Plummer Jr., Our Town America’s President/CEO. “My father started this company with a simple idea to help local small business owners while he was running his own retail company. We’ve been able to take his simple idea, add in technology, and run with it for five decades and that’s something we are proud of.”
Over the years, Our Town America evolved into a data-driven company using the latest technology available to help small business owners target specific geographic areas, interests, or even income levels. This creates a high return on investment for local businesses looking to maximize their marketing budgets. And for those small businesses who don’t have a large marketing budget, Our Town America built their Budget Billing program allowing them to spend within their means by capping their monthly invoice.
This year, the company is proud to introduce its newest program, Our Town Digital, which combines a direct mail push with digital marketing to target consumers in different spaces at the same time.
“This service greatly enhances our direct mail offerings. Our Town Digital allows businesses to share their message via direct mail, social media ads and Informed Delivery emails. And, for those businesses who want to stick with just a direct mail postcard or our trackable New Mover package – that option will always be there as well,” says Plummer.
Expanding their offers is something they’ve been eager to do, but Our Town America remains steadfast in their data-backed belief that direct mail holds unparalleled potential to reach consumers where they’re at.
“As a consumer, there’s just nothing like holding that piece of mail in your hands and yet, in the same token, digital ads impact your subconscious,” says Brittany Johnson, Chief Marketing & PR Officer of Our Town America. “So, it just makes sense to pair the two and get the best bang for your buck”.
“You see an ad for Pete’s Pizza on Facebook, you open your email and see a Pete’s Pizza postcard coming your way, you receive a tangible postcard in your mailbox, & days later you see that ad again on Google?,” says Johnson. “I don’t know about you, but I’m going to be craving pizza that night, and the first place that comes to mind will be Pete’s”.
Aside from pizza, the fusion of direct and digital marketing is what customers are craving today – and Our Town America is proud to deliver.
For more information on Our Town America, please visit ourtownamerica.com.
For information on Our Town America franchising, please visit ourtownamerica.com/franchise.
About Our Town America
For 50 years, Our Town America has been providing new movers with traditional hospitality by mailing warm housewarming gifts from local neighborhood businesses in a premium welcome package. Since the company started franchising in 2005, Our Town America has consistently been placed in the Franchise Top 50, ranking top in their category for franchisee satisfaction. The franchise is also the #1 Advertising & Sales Franchise as ranked by the Franchise Business Review.
Our Town America’s dedication to the “sponsor exclusivity” concept, meaning Our Town America will only recommend one of each business type in any specific zip code within its welcome packages, has been one of the key catalysts for the company’s long-term success. In addition, sponsors consistently rave about other unique aspects of the new mover marketing program – such as their ability to reach a brand-new audience of impressionable new movers each month and the insightful data/metrics delivered by Our Town America’s innovative pinpoint tracking system.
Due in large part to Our Town America’s devotion to those concepts, thousands of satisfied business owners throughout the United States attest to the success and effectiveness of the program. Additionally, dozens of locally owned franchisees validate Our Town America’s concept as a viable business opportunity.
It is Our Town America’s mission to assist new movers adjusting to their community, help businesses gain new and loyal customers, and provide franchisees with an excellent opportunity. The eight million households who receive Our Town America’s welcome packages each year prove that Our Town America is committed to following through on that mission statement.