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Our Town America Named 2022 Best Advertising Franchise by Franchise Business Review

Written by Brittany N. Johnson
2022 Top Advertising and Sales Franchise Our Town America

Clearwater, FL – Our Town America has once again been named Best-in-Category in the Advertising and Sales sector on Franchise Business Review’s list of the Top Franchises for 2022. This is the 17th annual ranking of the 200 best franchise opportunities as rated by franchise business owners. The list is available here. Since 1972, Our Town America has been welcoming new movers with one-time gifts, inviting them to sample neighborhood businesses upon move in. This unique advertising model has helped local establishments across the nation grow loyal customer bases while allowing Our Town America to thrive for five decades. Franchise Business Review, a market research firm that performs independent surveys of franchisee satisfaction and employee engagement, provides the only rankings and awards for franchise companies based solely on actual franchisee satisfaction and performance. Franchise Business Review publishes its rankings of the top 200 franchises in its annual Guide to Today’s Top Franchises. Our Town America was among over 300 franchise brands, representing more than 30,000 franchise owners, that participated in Franchise Business Review’s research. Our Town America’s franchisees were surveyed on 33 benchmark questions about their experience and satisfaction regarding critical areas of their franchise systems, including training & support, operations, franchisor/franchisee relations, and financial opportunity. In 2022, Our Town America has also been recognized as a Top Franchise in the following categories: Overall Top Franchise Top Low Cost Franchise Top Franchise for Women Overall Brand Culture Our Town America has also been recognized in 2022 for their Rockstar Franchisees, Scot and Amy Hecht of Boise, ID. The Hechts, a husband-and-wife team, have run the Our Town America of The Treasure Valley franchise for eight years. “They’ve done a wonderful job of introducing local businesses to our New Mover program, Saturation and Targeted postcards, and our digital apps,” said Brittany Johnson – Chief Marketing & PR Officer of Our Town America. “Everyone in our system values their input, hard work, consistency & arguably most important during the past few years – their optimism.” “While the pandemic impacted various business sectors differently, the last 18 months have clearly demonstrated the inherent strengths of the franchise business model. The old franchise adage of ‘being in business for yourself, but not by yourself’ has never been more important,” said Franchise Business Review founder & CEO Eric Stites. “Thanks to fast innovations, significant support, and responsive crisis management, many franchise brands have emerged stronger from the pandemic, and that is reflected in high franchisee satisfaction.” “We are honored to be named the Top Advertising & Sales Franchise by the Franchise Business Review,” said Our Town America President/CEO, Michael Plummer, Jr. “While we appreciate each and every achievement, this one – being named Best in Category – is really special to us as this is our forte. For 50 years now, we have been helping local businesses gain new, loyal customers and it never gets old!”     ### About Our Town America For 50 years, Our Town America has been providing new movers with traditional hospitality by mailing warm housewarming gifts from local neighborhood businesses in a premium welcome package. Since the company started franchising in 2005, Our Town America has consistently been placed in the Franchise Top 50, ranking top in their category for franchisee satisfaction. The franchise is also the #1 Advertising & Sales Franchise as ranked by the Franchise Business Review. Our Town America’s dedication to the “sponsor exclusivity” concept, meaning Our Town America will only recommend one of each business type in any specific zip code within its welcome packages, has been one of the key catalysts for the company’s long-term success. In addition, sponsors consistently rave about other unique aspects of the new mover marketing program – such as their ability to reach a brand-new audience of impressionable new movers each month and the insightful data/metrics delivered by Our Town America’s innovative pinpoint tracking system. Due in large part to Our Town America’s devotion to those concepts, thousands of satisfied business owners throughout the United States attest to the success and effectiveness of the program. Additionally, dozens of locally owned franchisees validate Our Town America’s concept as a viable business opportunity. It is Our Town America’s mission to assist new movers adjusting to their community, help businesses gain new and loyal customers, and provide franchisees with an excellent opportunity. The eight million households who receive Our Town America’s welcome packages each year prove that Our Town America is committed to following through on that mission statement. Visit ourtownamerica.com or call 1-800-497-8360 for more information.   About Franchise Business Review Franchise Business Review (FBR) is a leading market research firm serving the franchise sector. FBR measures the satisfaction and engagement of franchisees and publishes various guides and reports for entrepreneurs considering an investment in a franchise business. Since 2005, FBR has surveyed hundreds of thousands of franchise owners and over 1,100 leading franchise companies. FBR publishes free and unbiased franchisee satisfaction research reports throughout the year on their website. Click here to read their publications. Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]

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Fresh Marketing Ideas for 2022

Written by Brittany N. Johnson
Fresh Marketing Ideas for 2022

As we leave 2021 in the rearview and start fresh, it’s time to head back to the drawing board and figure out ways to spice up your marketing strategy for the months ahead. Your marketing efforts help build your company’s reputation and boost sales. Insights gleaned from marketing will enable you to make decisions about your operations and stay ahead of the competition. Marketing can help you reach your target demographic and create paying customers. It’s vital to take time on a regular basis to review your marketing strategy and ditch components that aren’t yielding results, as well as test new ideas.  Our Town America has been helping small businesses add loyal customers since 1972. Over our 49-year history, we’ve garnered insights into successful marketing strategies. We know what converts and the steps small businesses can take to increase profits. Here are some ideas of fresh marketing strategies you need to consider adding to your advertising toolkit. Text Ads. Americans spent five to six hours a day on their mobile devices in 2021. Businesses rely on texting to communicate everything from appointment times to prescription refills. If you aren’t already using texts as part of your marketing strategy, it’s time to get started. Customers prefer receiving texts about discounts, special offers, and loyalty promotions, a survey of more than 1,000 people revealed. Keep your message short and sweet and send it during regular business hours. Make sure to research new rules and regulations regarding text ads before getting started. Focus on Content. Many small business owners establish themselves as authorities in their industry by using content marketing. Creating relevant content for your customers will help raise brand awareness and build relationships. At least 82 percent of people who work in marketing actively use content marketing for their clients. Content marketing can also help you take advantage of search engine optimization to increase traffic to your website. Not only is content marketing an effective tool to have in your arsenal, but it also costs less than traditional advertising and generates more leads, according to the Content Marketing Institute. Creating content can be a challenge for small-business owners who are already stretched for time. Taking time at the beginning of the year to create a content calendar will ensure your efforts don’t fizzle out as the months go by. Make it Personal. Nearly 52 percent of the world’s population uses social media, spending at least 145 minutes scrolling on a daily basis. Social media helps small businesses get personal by putting a face on their business. It enables them to connect with customers to build brand loyalty. Make it a priority to include personal posts on your social media platforms. Showcase your employees, teach a lesson, don’t be afraid to add humor, and make sure to reply to customer comments. Welcome New Movers. Direct mail remains a steadfast method for generating foot traffic and increasing sales. In addition to direct mail postcards, Our Town America helps businesses add loyal customers by targeting new movers. As part of our program, we welcome new residents to their community by sending them a Welcome Package filled with category-exclusive proven offers from local small businesses. New movers spend more on goods and services and have not formed loyalties to your competitors. Our Town America’s strategy gets customers through your doors, and the rest is up to you. Create a Referral Program. In our digital world, small businesses that strive to create connections stand out from the crowd. Small businesses need to pay attention to what is happening in the lives of their customers to ensure their marketing message hits home. Being proactive and having the tools in place to receive customer feedback can help generate repeat business and increase profits. Creating a referral program is a simple way to connect with your customers. Rewarding loyal customers for spreading the word about your business is a win-win. Your loyal customers will be grateful for the accolade, and your sales will rise. Go Back to Basics. Grassroots marketing helps people put a face to your business and raise brand awareness in person. As we all try to put the pandemic on the back burner, going back to the basics and attending community events or sponsoring sports teams can help get the word out to potential customers. Form Loyalties With New Residents If you are ready to create a marketing strategy that will help boost sales, contact Our Town America to find out more about how our new mover marketing program delivers results. Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]

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