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Should Your Small Businesses Consider Hyper-targeting?

Hyper-targeted Marketing Our Town America

Forbes Technology Council — Keeping your small business staffed and profitable can be a challenge, and determining the right marketing strategy is even trickier. A helpful small business marketing tip is to devote time to discovering your ideal customers and then implement hyper-targeting to improve return on investment. Hyper-targeting can be an efficient tool for […]

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3 Ways to Use Demographics in Your Marketing Plan

Target by Demographic Our Town America Marketing

Dentistry Today — Using demographics as part of your marketing plan can help your dental practice cut costs by reaching your ideal customer. To prepare for the grand opening of a pediatric dental practice, for example, it’s likely you’d hang televisions, paint the walls bright colors, and launch an interactive new website. While these steps […]

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