Our Town America Logo
Skip to content

Tag: digital ads

Enhancing Marketing Effectiveness with Direct Mail & Digital Ads

Written by Brittany N. Johnson
Enhancing Marketing Effectiveness with Direct Mail and Digital Ads Our Town America on Patch.com

Patch.com (Columbia, SC) — In an ever-evolving world of marketing strategies, businesses are constantly seeking the most effective ways to reach their target audiences and leave a lasting impression. For Our Town America, a company known for its focus on direct mail, the decision to venture into the realm of digital services might seem counterintuitive at first glance. However, this strategic move has proven to be a game-changer, demonstrating the value of blending traditional and modern approaches for maximum impact. While Our Town America has deep roots in direct mail, the company recognized the need to adapt to the times. “We ultimately decided to venture into digital marketing due to evolving client needs and a changing business landscape,” said Jane McElhaney, Owner of Our Town America of Columbia. “Our Expansion into digital services has been a natural progression that aligns with our commitment to adapting and delivering value to customers.” It’s a move that’s proven successful for the company that’s been around since 1972. “As we diversified our offers to include digital marketing strategies, we’ve witnessed several key indicators or success: Increased reach and engagement, measurable analytics, enhanced targeting, optimization, complementary strategies, and positive client feedback,” said McElhaney. A shining example of the power of combining direct mail and digital strategies comes from a local grocery store chain. Seeking to boost their mobile app downloads, they leveraged Every Door Direct Mail Postcards in conjunction with a Digital Ad campaign targeting the same mail recipients. The recipients received an app offer in their mailboxes, followed by a direct link to the App Store in a digital follow-up. The result? An impressive nearly 50% increase in app downloads during the digital campaign. In a world where marketing strategies continue to evolve, the story of Our Town America’s journey into the digital realm serves as a testament to the power of adaptation. By seamlessly blending the strengths of direct mail and digital, they have not only met evolving client needs but also set an example for businesses looking to maximize the impact of their marketing efforts. Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]

Read More…

Empowering Small Businesses with Direct Mail & Digital Ads

Written by Brittany N. Johnson
Empowering Small Business with Direct Mail & Digital Ads Our Town America

Patch.com (Grand Rapids, MI) — In the bustling landscape of small businesses, finding ways to stand out and connect with potential customers is a constant challenge. However, Our Town America has made this its goal for more than 50 years. The company has been a lifeline for small businesses, providing them with the tools and strategies they need to thrive in their local communities. With a focus on both direct mail and digital services, Our Town America has revolutionized the way small businesses approach marketing. Connecting Through New Mover Marketing One of the cornerstones of Our Town America’s success is their New Mover Marketing program. This innovative strategy involves connecting small businesses with new residents in the area each month. By doing so, businesses have the opportunity to jumpstart customer relationships even before new movers become acquainted with their competitors. “The early introduction sets the stage for brand loyalty, as newcomers seek trusted services in their neighborhood,” said Larry Neal, an Our Town America franchisee in Michigan. “Through personalized offers and niche, strategic targeting, businesses make a memorable impression.” The Evolution of Digital Services While Our Town America has been rooted in direct mail for over five decades, the company recognized the changing business landscape and the growing importance of digital marketing. As a result, they began integrating technology and digital add-ons into their New Mover Marketing program over a decade ago. The addition of mobile apps, social media tie-ins, QR codes, and campaign tracking proved to enhance the effectiveness of their clients’ direct mail campaigns. “Our aim was to offer a comprehensive solution that combines traditional and digital strategics for the most effective marketing possible,” said Neal. The transition to digital strategies has not been in vain. “We have witnessed several key indicators of success including increased reach and engagement, measurable analytics, enhanced targeting, optimization, complementary strategies, and positive feedback,” Neal said. The impact of Our Town America’s efforts extends far beyond immediate sales. Through their New Mover Marketing program, small businesses are given the opportunity to establish a dedicated customer base from the moment new residents arrive in the area. This foundation of trust and familiarity leads to lasting brand loyalty, ensuring long-term success. In a world where small businesses often struggle to find their voice, Our Town America emerges as a beacon of support. Through their innovative New Mover Marketing program and their seamless integration of digital services, they provide small businesses with the tools they need to not only survive but thrive in their local communities. As they continue to adapt and deliver value, Our Town America remains a driving force behind the success of small businesses across the nation.   Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]

Read More…

Marketing Ideas to Help Your Burger Joint Stand Out

Written by Brittany N. Johnson
Marketing Ideas to Help Your Burger Joint Stand Out by Our Town America QSR Magazine

QSR Magazine — Local burger joints hold a special place in the community; they’re the perfect place to gather to watch the big game or an easy, quick dinner option when the customer doesn’t want to cook. IBISWorld finds that there are nearly 92,000 burger joints in the country. So, it’s vital that your restaurant uses the best of the best QSR Marketing ideas in order to influence customers to choose them over the other option down the street from them. Direct Mailers These campaigns are a powerful tool for burger restaurants to reach potential customers in their local market. Eye-catching mailers that showcase enticing food visuals and irresistible offers pique the interest of potential customers and encourage them to visit the restaurant. Personalization is key. Segmenting the mailing list based on demographics and preferences ensures the message resonates with the right audience. New Mover Mailers Similar to direct mailers, New Mover Mailers are a great tool to put your restaurant’s name in front of potential new customers. New Mover Mailers provide a unique opportunity to introduce your burger joint to individuals who have recently moved to your area before they check out any of your competition. These people are actively searching for new places to dine and explore, making them receptive to local restaurant suggestions and mailers. By offering a warm welcome and an attractive introductory offer through targeted mailers, you can effectively capture the attention of these potential customers and convert them into loyal customers. Our Town America mails new residents a welcome package filled with one-time-use housewarming offers, such as a gift certificate to a local burger joint. The gift certificate gets them in through your doors. Then, with exceptional customer service, you can earn their repeat business. Lastly, to encourage continued interest, the program sends a follow-up postcard mailer to get them back through your doors. Loyalty Programs Loyalty programs can be a game-changer for your burger joint. As humans, we love that personal connection. By offering rewards, exclusive discounts, and personalized experiences to repeat customers, you build a bond with them that makes them feel connected and appreciated. First, offer a deal when they sign up for the loyalty program or app, so it’s worth their time and effort to sign up. Then, encourage customers to spread positive commentary on your restaurant and incentivize referrals with the loyalty program. Leverage mobile apps or physical loyalty cards to make the program accessible and user-friendly. The mobile app gives you another advertising channel. You can send push notifications to keep you in front of loyal customers. Social Media, Digital Ads and Google Review Engagement In today’s world, it’s crucial for QSRs to meet their customers where they spend their free time — social media. Use location-based digital advertising on Facebook and Instagram to target local customers. Then, engaging with your target audience through platforms like Facebook, Instagram, and Twitter, you can share mouth-watering images of your burgers, interact with customers in real-time, and build a community around your brand. You can encourage customers to post content of them enjoying your restaurant by offering them deals or chances to win something.  BrightLocal reports that 87% of people checked Google reviews to evaluate local businesses last year. That means a majority of your potential customers will look at what people are saying on Google. Responding to those reviews in a quick, positive manner shows potential customers that you care. To increase the number of your quality reviews, encourage people to leave reviews while they’re at your burger joint.  In the crowded QSR and burger restaurant markets, standing out is essential for your business to thrive. By employing effective QSR marketing ideas, such as direct mailer campaigns, new mover mailers, loyalty programs, digital advertising, and social media engagement, you can carve your niche and attract a loyal customer base. Embrace and show off your brand. Make it authentic and build that relationship with your community. From there, you’ll watch your restaurant become the go-to destination on burger night for locals. Contact us today to reach new customers! 1-800-497-8360 Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]

Read More…