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Affordable Marketing Ideas for a New Year

Affordable Marketing Ideas Our Town America

To cope with high supply costs and above-average inflation rates, implement affordable marketing ideas designed to add loyal customers and boost profits. Businesses were hit hard in 2022 as inflation reached record rates, gas prices shot up, and supply costs increased. Labor shortages prompted small businesses to raise wages and offer incentives to retain staff. […]

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Unique Ways Restaurants Can Use QR Codes to Drive Sales

Restaurants Use QR Codes to Drive Sales Our Town America Marketing

Modern Restaurant Management Magazine — As the impact of the pandemic wanes, restaurant owners should evaluate the contactless service options they implemented to keep customers and staff safe to see how they can help drive sales. When restaurants got the green light to reopen their dining rooms, they implemented a host of safety procedures to […]

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Why Direct Mail Still Works In A Digital World

Direct Mail in a Digital World - It Still Works

Forbes — As businesses adapt to consumer shopping habits in the post-pandemic world, it’s important to evolve your direct mail marketing strategy to stay relevant and ensure your direct mail list converts. Last year saw the rise of teleconferencing, remote working, binge-watching and grocery delivery across the globe. Even before the pandemic hit, the average […]

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