Our Town America Logo
Skip to content

Get the Word Out about Your Pizzeria

Get the word out about your pizzeria

PMQ Pizza Magazine — The past few months have thrown a curveball at restaurant owners. While your restaurant may still be open for business—feeding locals, healthcare workers and others on the frontlines—the way you’re running your restaurant right now is probably not “business as usual.” Dine-in has taken a back seat to delivery and curbside takeout. Your cleanliness rating and cleaning procedures have become a topic of conversation. Maybe you changed your hours or revamped your products/services; some pizzerias are now offering take-home “build your own pizza” kits. You’re doing all you can to stay afloat through this unique time. But how will consumers know about your new offerings if you’re busy working in the kitchen with your scaled-down crew? Although posting this information online is encouraged, consumers will appreciate it if you proactively reach out to guide them. After all, consumer habits have changed due to fewer options and less commuting; many consumers are stressed and unsure of where to get a good meal. If your pizzeria can reach out during this time of uncertainty, not only will you gain new customers, you’ll help put food on families’ tables amidst a time of crisis, which will make a lasting impression. That’s what Our Town America is here for. Our Town America specializes in connecting local businesses with new customers. And through all the recent economic changes, a few things have remained the same: People appreciate a heartfelt message from a neighborhood business, and people are checking their mailboxes. Here are three of Our Town America’s many direct-mail avenues to consider: New Mover Marketing—Reach a new set of new movers in your community each month. Meaningful offers are always, but especially now, welcomed with open arms and grateful hearts. Saturation Postcards—Reach consumers based on neighborhoods, distance from your restaurant(s) or median household age or income. Hit every mailbox—no recipient list needed. Targeted Demographic Postcards—Reach a specific demographic or a group of prospects based on your criteria. With 48 years of marketing expertise, Our Town America will advise you on which option is best for your business. Our Town America knows that local businesses are the backbone of our communities. So, let them help you get the word out about your pizzeria. After all, that’s what they do best.       Source: Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]

Read More…

Local Businesses Adjust their Services due to Coronavirus | KQCA Sacramento

local businesses sacramento

KQCA Sacramento Live (April 2020) – During the Coronavirus pandemic, local businesses must come up with creative ways to stay open and safely serve the public. Dave Frisch, owner of Our Town America of Greater Sacramento, discusses the ways that local businesses have implemented new service methods including curbside or contactless delivery, virtual appointments, or at-home workouts in order to safely reach consumers. Frisch’s partnered sponsor business, Pizza Guys, has incorporated these new methods by offering contactless delivery. Consumers can simply call in an order and it will be delivered in a protective bag on their doorstep, consumers will then be notified about their delivery through a text or knock on the door. Pizza Guy, along with other local businesses, is offering deals during this time to ensure that consumers are getting the most bang for their buck. Street Tech Auto Care has also adjusted their services during this time. By staggering appointments and taking extra sanitary precautions, they continue to serve their community and keep their customers safe.  Frisch encourages consumers to shop locally whenever possible. Some small business facts to consider:  The economy of Sacramento, CA employs 240k people About half of the state’s private-sector employees are employed by small businesses in California For every dollar spent at a small business, approximately 67 cents stay in the local community Our Town America wants small business owners, as well as consumers, impacted by COVID-19 to know they aren’t in this alone. Watch the full KQCA Sacramento clip below.           — Our Town America supports small businesses across the nation 365 days per year. If you’re a local Sacramento-area business looking for a way to reach out to new or current customers, reach out to Dave Frisch at 916-474-1494 or dfrisch@ourtown.net. If your business is located outside of the Sacramento area, you can reach the Our Town America headquarters at 1-800-497-8360 to get connected with your local representative.  Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]

Read More…

Buy Local while Following Coronavirus Social Distancing Rules | Raleigh, NC

Buy Local while Following Coronavirus Social Distancing Rules Raleigh Local Business Our Town America

WRAZ Raleigh Live (April 2020) – Sally Hanson of Our Town America of the Triangle based in Raleigh, NC, shares ways in which consumers can help support their local economy while still following Coronavirus social distancing rules. Hanson’s partnered local businesses are doing what they can to stay open during this time – curbside pickup, delivery, etc. She urges consumers to tip essential workers if able to help keep local businesses afloat through the global COVID-19 pandemic. “These essential workers are the backbone of our community right now,” Hanson points out. “You can go online, find out which businesses are open – we have fitness facilities that had to close, but they’re now offering online services. You can donate to these businesses,” Hanson says. “As a company, we’re actually mailing out postcards for these businesses letting people know that they’re still open for business. They need your business, so please come on in, but keep with the social distancing and keep safe, of course,” she urges. Some small business facts to consider: For every dollar spent at a small business, approximately $0.67 stay in the community. 28.8 million small businesses in the U.S. Small businesses account for 99.7% of all businesses in the U.S. Our Town America wants small business owners, as well as consumers, impacted by COVID-19 to know they aren’t in this alone. Watch full WRAZ Raleigh clip below. — Our Town America supports small businesses across the nation 365 days per year. If you’re a local Raleigh-area business looking for a way to reach out to new or current customers, reach out to Sally Hanson.  If your business is located outside of the Raleigh area, you can reach the Our Town America headquarters at 1-800-497-8360 to get connected with your local representative.  Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]

Read More…

How to Support your Local Economy during the Coronavirus Pandemic | Denver, CO

Support Local Economy during Coronavirus Pandemic

KUSA Denver (April 2020) – Unfortunately, Coronavirus (COVID-19) has made it’s mark on the US, but small business owner, Kurt North of Our Town America Northern Colorado, shares how partnered local businesses are supporting the economy during this global pandemic. North encourages consumers to shop virtually or over the phone – using delivery & drive-up methods. Houska Automotive, a local Fort Collins business who reaches out to new residents year-round through North’s New Mover Welcoming Program, is following all WHO and CDC recommendations in order to continue serving their community. “Automotive repair is necessary and needed, especially for those who are working diligently at hospitals, grocery stores, etc.,” says owner L.J. Houska. His shop is offering free pick-up & delivery from the customers’ homes, curbside check-in at the shop & even overnight envelopes in order to remain contactless and avoid human interaction. “We’re so grateful for our customers and want them to know that we’re here for them in the case of automotive issues,” Houska says. North encourages consumers to shop using delivery & drive-up methods at other local businesses as well. Some small business facts to consider: 97.6% of businesses in Colorado are small businesses. (Colorado SBDC) Colorado small businesses employ 1 million people. (Colorado SBDC) 97.6% of businesses in Colorado are small businesses, with over 572,546 in total. (SBA) “Other than Automotive Repair Shops, I’m also partnered with liquor stores & restaurants who are doing curbside & delivery,” North says. “Help your neighbor – even if we have to be physically distant – that doesn’t mean we have to be completely alone. We’re all in this together”. Our Town America wants small business owners, as well as consumers, impacted by COVID-19 to know they aren’t in this alone. Watch full KUSA News Clip below. — Our Town America supports small businesses across the nation 365 days per year. If you are a small/ local business looking for a way to reach out to new or current customers, visit ourtownamerica.com. Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]

Read More…