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Direct Mail Marketing Options: Saturation Postcards, Targeted Postcards, New Mover Marketing

Written by Brittany N. Johnson
Direct Mail Marketing Postcards

Choosing the best platform to make the most of a tight marketing budget during uncertain times can be daunting for small business owners. Despite the increasing dependence on social media, one-click purchasing and online recommendations, direct mail marketing remains one of the most effective tools for boosting sales and developing loyal customers. Direct mail is said to be easier to understand and more memorable than digital media. It requires 21 percent less cognitive effort to process, and elicits a much higher brand recall, according to a study conducted by Canada Post Corp. Direct mail is also more likely to drive behavior than digital media, the study revealed. At least 70 percent of consumers say direct mail is more personal than online interactions, and 39 percent of consumers try a business for the first time because of direct mail, reported Fundera, a financial resource for small businesses. There are more than 30.7 million small businesses in the United States, according to the U.S. Small Business Association’s most recent report released in 2019. Small businesses created 1.8 million net jobs in 2016 and employed 59.9 million people. Our Town America offers a number of direct mail solutions to help small businesses promote customer loyalty, add new patrons and appeal to new area residents. But maybe you need some direction to figure out which type of direct mail program is best for your business needs. Easy & Affordable Method to Reach Community Members without a Mailing List Every Door Direct Mail® is a complete neighborhood mailer designed to reach every home and address in the selected ZIP codes without relying on a mailing list. EDDM® is a cost-effective saturation marketing method that allows you to filter by age, income and household size. Our Town America’s full-service EDDM® program includes printing, service preparation, postage and delivery. As people have been staying closer to home these days, EDDM® is a great way for local businesses to draw customers by delivering them a message directly to their home. Generate Customer Loyalty by Reaching out to Chosen Mailing List Targeted Postcards help celebrate existing customers by aligning with their motivations and goals. It’s a great method for businesses to send birthday specials, highlight new location openings and offer holiday specials. Targeted Postcards help form a connection between the customer and the business, building brand loyalty. During slow economic times, some customers rely on the brands they already trust, according to Harvard Business Review. It is important for businesses to reward their devoted customers with special offers or a simple holiday greeting or reminder of an upcoming sale. Our Town America uses your mailing lists to send Targeted Postcards. Make New Residents Feel at Home Moving to a new home during a time when social distancing guidelines are enforced can make it difficult to turn a new house into a home, but New Mover Marketing helps businesses make a great first impression on new residents by welcoming them to the area. It also gives residents the opportunity to support local businesses. “People are very loyal to their veterinarians. For us to grow just from people changing veterinarians would be a very slow growth,” said Dr. Sherry Weaver, owner of Animal Hospital of Towne Lake in Woodstock, Georgia. “Really, we’re much smarter specifically advertising to the people who are just moving in.” Our Town America’s New Mover Welcome Packages are filled with hand-selected proven offers. The 48-year-old company prides itself on offering the most accurate new resident mailing list in the country. Each Welcome Package contains only one business in each industry to ensure exclusivity. Our Town America also provides businesses with access to a proprietary mobile app that records redemptions, triggers an optional follow-up postcard and efficiently tracks return on investment. No matter the particular direct mail marketing method you choose, Our Town America will provide your business with an affordable solution to draw customers in. Learn more about how we can help your business grow today. Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]

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Franchisee Success: Susan Nagi, Phoenix and Las Vegas

Written by Brittany N. Johnson
Susan Nagi Our Town America The Valley

Susan Nagi Turned a Vacation into a Career as Las Vegas’ New Mover Marketing Expert A trip to Las Vegas traditionally ends with cherished memories, some keepsakes and more often than not, a little less cash. Susan Nagi is bucking that trend. Nagi is the owner of a Phoenix-area Our Town America franchise and recently launched a brand-new franchise in Vegas. As an experienced franchisee of Our Town America , the nation’s fastest growing New Mover Marketing franchise, Nagi knows this isn’t a gamble – launching in Sin City is a well-calculated investment. A good chunk of Nagi’s youth was spent traveling. She was born in London, to parents who loved to explore, so she lived in multiple countries throughout her childhood years. “I lived in England, Greece, Germany, over in Europe as well as Texas here in the states before my parents decided to settle in Hawaii,” says Nagi. She’s kept her parents’ adventurous spirit ever since. Her decision to buy an Our Town America franchise was spawned practically by chance. “I bought my first franchise three and a half years ago after meeting a franchise consultant,” says Nagi. “We initially met on a social level and while I wasn’t completely sold on buying a franchise, I took her franchise matching personality profile anyway.” Nagi was apprehensive because in her head, a franchise equated to a chain pizza joint. She had already had an experience with pizza, as she helped run a mom and pop pizza joint in her teenage years. Years later, at 35 years old, tragedy struck when Nagi’s mother passed away. So, with inheritance in hand, Nagi purchased a Recreational Vehicle and embarked on a trek across the continental U.S. Part of that trip involved joining the carnival during the winter months in Florida. For a few seasons, she traveled with the carnival as the office manager. When that came to an end, Nagi found herself back in Hawaii. With the move, she found love and marriage. The pair moved to Phoenix, where she landed a job working for a printing company. “I thought I was on the verge of being a working stiff,” she says. Thankfully, she decided to take that personality test. It ended up changing her life. That test revealed Our Town America matched her skillset. She decided to push her chips into the middle of the metaphorical table. “I lacked the money to buy a franchise,” says Nagi. “Some stars aligned, some words were said, the timing was right, so I jumped in with both feet. I cashed in my IRA and took out the biggest personal loan I could.” The dive into entrepreneurship wasn’t always smooth as her first six months owning Our Town America The Valley were tough. “In the beginning, my sales skills and confidence level were in serious need of improvement,” she says. “Those two things I thought you either have or don’t have, and I thought I was in way over my head.   Thankfully, things have changed!” Instead of clamming up, Nagi opened up, and reached out to improve her situation. She credits a professional sales coach and the book, You’re a Badass by Jen Sincero for a powerful transformation. “I learned skills to help me sell, but more importantly, changed my mindset as to what I am capable of,” says Nagi. “You have to shut down the inner-critic that so many people have grown up with. There are so many amazing people in the world, who are there to help, collaborate, teach and learn from. When you find them, hang on tight. Walk away from those who don’t help or don’t believe you can achieve your dreams and goals.” With the inner-critic conquered, she was on a newfound path to success with Our Town America. 13 months into her ownership, Nagi was number one in sales for a new franchisee. She hasn’t looked back. It was a class reunion that originally brought her to Las Vegas. It turned out the trip wasn’t all pleasure. The businesswoman discovered Las Vegas was America’s third fastest growth area. Now, she’s among those transplants. Nagi has a goal to make her Las Vegas Our Town America the largest producing franchise within the next two years. “I’m a proponent of the ‘law of attraction’ concept,” says Nagi. “I am so convinced that what comes around, goes around. The universe provides every opportunity you can think of if you are just open enough to see it, and act on it. Live fully, love fiercely and be a good human.” Do you want to realize your own business ownership dreams, like Susan Nagi?   Does the Our Town America franchise opportunity sound like it could be for you?   If so, learn more at https://www.ourtownamerica.com/franchise-us/. Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]

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