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Tag: Las Vegas West

Las Vegas Low-Cost Living attracts Out-of-State Remote Workers

Written by Brittany N. Johnson
Las Vegas Out-of-State Movers

NBC Las Vegas — Call it a “Zoom Town.” Working from home is bringing some big benefits to Las Vegas. As companies stay remote, Las Vegas is making the top of the moving list. More than 20,000 people have moved to the Las Vegas valley since January. People from places like New York, San Francisco and Los Angeles can stretch their dollar further while working remotely with their same companies. “Las Vegas is such an ideal place to live. We have the mountains, we have the great weather.” Susan Nagi with Our Town America, a new mover marketing program said the Las Vegas branch has been busy sending out welcome packets to new residents. “So many people are moving out of places like Seattle and New York because they can now work remotely,” Nagi said. You can also add New Mexico to the list. In February, Spotify announced its “Work from Anywhere” program. Giving employees the opportunity to choose their work mode. Whether that be at the office or at home as well as their location. Microsoft, a company also pushing a hybrid work option, released a survey saying flexible work is here to stay. With more than 70% of workers wanting flexible work options to continue, citing a better work-life balance. If you turn to job sites like LinkedIn, remote opportunities are endless. New residents are also giving a boost to local small businesses around the valley. “The lunch rushes are picking up in the residential areas because people are working from home and they don’t travel as far out,” Nagi said. In the last few weeks, Ori’Zabas in Centennial Hills has seen new faces. “We see a lot of, not big groups, but solo diners. They used to come with limited time but now it seems like they’re working from home so they don’t have a lunch limit,” said Julit Molena, general manager. As well as an uptick in delivery orders. “We had to go through some changes, we had to adjust and we came out pretty good,” Molena said. Molena said they’ve developed a new system that can now cater to a booming population.             Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]

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Gift Certificates Open the Door to New Customers

Written by Brittany N. Johnson
Gift Certificates Open the Door to New Customers Our Town America

To help draw new customers through your doors, consider offering gift certificates, rather than coupons, to attract new residents. Every business owner understands the value of doling out coupons. The discounts encourage new customers to visit your establishment, introduce new product lines, and help shed excess inventory, according to Investopedia, an online investing resource. But, offering coupons has a downside. Coupons cost your business money, and customers might wait to make purchases until they have another coupon. Our Town America, the nation’s leading new mover marketing company, has an easy solution designed to ramp up profits and get new customers into your location. Rather than coupons, Our Town America appeals to new residents by offering an upscale Welcome Package that won’t get tossed in the recycle bin. The tasteful Welcome Package is oversized and designed to stand out from mundane mail. Plus, the offers included in the package are chosen because they line up with the needs of a recipient – therefore increasing the response rate. Every Welcome Package includes free one-time-use gifts, not repeat coupons. “A housewarming gift that includes proven special offers for local businesses will help welcome new residents to the neighborhood,” said Michael Plummer Jr., President and Chief Executive of Our Town America. “We encourage our partnered businesses to follow up on their welcome gifts with a thank-you postcard to keep their business top-of-mind with busy new residents.” People who purchase a new home typically open their wallets as they work to make their new residence a home, according to the National Association of Home Builders. For the first two years after closing on a new house, homeowners spend an average of $7,400 more than existing community members, $4,900 of it being spent in the first year after purchase, NAHB reported. While a big portion of expenditures are on appliances, furniture, and home repairs, new residents also spend the first few months in their new home running errands and learning where to buy groceries, take their pets, get dental work, order pizza, and more. New movers have no established habits or loyalties, making them an impressionable audience for businesses looking for new customers. Including New Mover Marketing in your advertising strategy makes it possible to reach a brand new, broad audience every single month. “Every time we add a new store, it’s a great decision,” said Tiffany Downing of Broadway Pizza in Maple Grove, Minnesota. “It depends on the market, but we get about 10-60 redemptions per month. We are seeing that people are spending more than we give in the certificate.” In case you’re still unsure whether implementing New Mover Marketing is the right choice for your business, here are some of the benefits of gift certificates. Advantages of Gift Certificates Keep your business top-of-mind New residents are busy unpacking boxes, painting, arranging furniture, and planting gardens. They are looking for easy, cost-effective options when out in their new community. Our Town America’s upscale Welcome Package is personalized and positioned as a welcoming gift to new residents, so is perceived by the customer as hospitality, not advertising. Help your business add loyal customers Gift certificates provide an extra incentive to try a new business risk-free, putting the local business at the top of the list. If you offer a free medium pizza on your gift certificate, hungry new residents will want to place an order as they unpack boxes and organize their new home. As an added bonus, if you impress them with stellar customer service and delicious food, they are likely to become loyal customers. Increase sales When customers come to redeem their gift certificate, it’s not uncommon that they will buy additional items, so it’s a great opportunity to enlighten them on your other offerings. If you’re ready to begin gaining more loyal customers, visit Our Town America today. Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]

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Franchisee Success: Susan Nagi, Phoenix and Las Vegas

Written by Brittany N. Johnson
Susan Nagi Our Town America The Valley

Susan Nagi Turned a Vacation into a Career as Las Vegas’ New Mover Marketing Expert A trip to Las Vegas traditionally ends with cherished memories, some keepsakes and more often than not, a little less cash. Susan Nagi is bucking that trend. Nagi is the owner of a Phoenix-area Our Town America franchise and recently launched a brand-new franchise in Vegas. As an experienced franchisee of Our Town America , the nation’s fastest growing New Mover Marketing franchise, Nagi knows this isn’t a gamble – launching in Sin City is a well-calculated investment. A good chunk of Nagi’s youth was spent traveling. She was born in London, to parents who loved to explore, so she lived in multiple countries throughout her childhood years. “I lived in England, Greece, Germany, over in Europe as well as Texas here in the states before my parents decided to settle in Hawaii,” says Nagi. She’s kept her parents’ adventurous spirit ever since. Her decision to buy an Our Town America franchise was spawned practically by chance. “I bought my first franchise three and a half years ago after meeting a franchise consultant,” says Nagi. “We initially met on a social level and while I wasn’t completely sold on buying a franchise, I took her franchise matching personality profile anyway.” Nagi was apprehensive because in her head, a franchise equated to a chain pizza joint. She had already had an experience with pizza, as she helped run a mom and pop pizza joint in her teenage years. Years later, at 35 years old, tragedy struck when Nagi’s mother passed away. So, with inheritance in hand, Nagi purchased a Recreational Vehicle and embarked on a trek across the continental U.S. Part of that trip involved joining the carnival during the winter months in Florida. For a few seasons, she traveled with the carnival as the office manager. When that came to an end, Nagi found herself back in Hawaii. With the move, she found love and marriage. The pair moved to Phoenix, where she landed a job working for a printing company. “I thought I was on the verge of being a working stiff,” she says. Thankfully, she decided to take that personality test. It ended up changing her life. That test revealed Our Town America matched her skillset. She decided to push her chips into the middle of the metaphorical table. “I lacked the money to buy a franchise,” says Nagi. “Some stars aligned, some words were said, the timing was right, so I jumped in with both feet. I cashed in my IRA and took out the biggest personal loan I could.” The dive into entrepreneurship wasn’t always smooth as her first six months owning Our Town America The Valley were tough. “In the beginning, my sales skills and confidence level were in serious need of improvement,” she says. “Those two things I thought you either have or don’t have, and I thought I was in way over my head.   Thankfully, things have changed!” Instead of clamming up, Nagi opened up, and reached out to improve her situation. She credits a professional sales coach and the book, You’re a Badass by Jen Sincero for a powerful transformation. “I learned skills to help me sell, but more importantly, changed my mindset as to what I am capable of,” says Nagi. “You have to shut down the inner-critic that so many people have grown up with. There are so many amazing people in the world, who are there to help, collaborate, teach and learn from. When you find them, hang on tight. Walk away from those who don’t help or don’t believe you can achieve your dreams and goals.” With the inner-critic conquered, she was on a newfound path to success with Our Town America. 13 months into her ownership, Nagi was number one in sales for a new franchisee. She hasn’t looked back. It was a class reunion that originally brought her to Las Vegas. It turned out the trip wasn’t all pleasure. The businesswoman discovered Las Vegas was America’s third fastest growth area. Now, she’s among those transplants. Nagi has a goal to make her Las Vegas Our Town America the largest producing franchise within the next two years. “I’m a proponent of the ‘law of attraction’ concept,” says Nagi. “I am so convinced that what comes around, goes around. The universe provides every opportunity you can think of if you are just open enough to see it, and act on it. Live fully, love fiercely and be a good human.” Do you want to realize your own business ownership dreams, like Susan Nagi?   Does the Our Town America franchise opportunity sound like it could be for you?   If so, learn more at https://www.ourtownamerica.com/franchise-us/. Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]

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