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The Power of In-Person

The Power of In-Person Marketing Our Town America

While online ordering and digital ads undoubtedly have their place, in-person shopping and traditional marketing techniques remain a powerful, immersive experience. The In-Person Advantage Staying current on the news, finding directions, and completing a shopping list can all be done online with a few clicks, and at least 85% of Americans rely on smartphones to […]

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2023 Marketing Trends You Should Be Paying Attention To

2023 Marketing Trends You Should Be Paying Attention To by Our Town America

Forbes Technology Council — It’s been said that if you are standing still, you are moving backward. This is especially true today. Consumers are more informed and often make purchases based on their values. Plus, the constantly evolving digital age has ushered in a whole new way to reach consumers. If you aren’t considering recent trends and […]

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Affordable Marketing Ideas for a New Year

Affordable Marketing Ideas Our Town America

To cope with high supply costs and above-average inflation rates, implement affordable marketing ideas designed to add loyal customers and boost profits. Businesses were hit hard in 2022 as inflation reached record rates, gas prices shot up, and supply costs increased. Labor shortages prompted small businesses to raise wages and offer incentives to retain staff. […]

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The Importance Of Becoming A Disruptor In 2023

Forbes - The Importance of Being a Disruptor

Forbes Technology Council — You’ve most likely heard the following expression: Insanity is doing the same thing over and over again and expecting different results. Think for a minute about how this applies to your small business marketing. Relying on the strategies that have served you in the past is not the way to build […]

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Implement These Six Marketing Trends

Marketing Trends Our Town America 2023

Marketing trends can help steer your company’s strategic direction and enhance the customer experience. Learn more about New Mover Marketing and other latest marketing trends as you start planning for 2023. Economic Trends Impact Marketing Strategy Cooler temperatures and shorter days mean the holiday season has been kicked into high gear. Amazon’s launch of a […]

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How to Reach New Movers In The First Three Months

How to Reach New Movers In The First Three Months - Our Town America in Forbes

Forbes Technology Council — Customers can be very loyal to businesses they’ve been patronizing for a long time. That’s great news if they’re your customers but not if they’re your competitor’s customers. Because it requires more marketing efforts to get people to change their habits, it’s essential to target consumers who are not yet anyone’s […]

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Rev Up New Mover Marketing During Hot Moving Months

How to Market during Summer Moving Months Our Town America

May is National Moving Month — Our Town America’s favorite time of year! Mark the start of the summer moving season by implementing a new mover marketing program to add loyal customers and boost sales. Summer is right around the corner, and the end of the school year heralds the beginning of the busy moving […]

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Revisit Your Marketing Plan as You Spring Forward

Spring Forward Marketing Plan Our Town America

As temperatures rise and flowers start to bloom, Our Town America has some small business marketing tips for your business to implement this spring. The spring season is a time of renewal. People come out of hibernation after a long, dreary winter to enjoy the sunshine and balmy temperatures. Signs of spring can be seen […]

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5 Ways New Mover Marketing Helps Pizza Restaurant Owners

5 Ways New Mover Marketing Helps Pizza Restaurant Owners Out Town America

To help rebuild his business after a COVID-induced slump in sales, pizzeria owner Steve Dapolita relied on new mover marketing to drive the location’s dinner menu. New mover marketing helped his business thrive, and these five tips can help your business get back in the black as well. Bisonte Pizza Co. owner Steve Dapolita implemented […]

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