Forbes Technology Council — You’ve most likely heard the following expression: Insanity is doing the same thing over and over again and expecting different results. Think for a minute about how this applies to your small business marketing. Relying on the strategies that have served you in the past is not the way to build […]
Tag: marketing
Implement These Six Marketing Trends
Marketing trends can help steer your company’s strategic direction and enhance the customer experience. Learn more about New Mover Marketing and other latest marketing trends as you start planning for 2023. Economic Trends Impact Marketing Strategy Cooler temperatures and shorter days mean the holiday season has been kicked into high gear. Amazon’s launch of a […]
How to Reach New Movers In The First Three Months
Forbes Technology Council — Customers can be very loyal to businesses they’ve been patronizing for a long time. That’s great news if they’re your customers but not if they’re your competitor’s customers. Because it requires more marketing efforts to get people to change their habits, it’s essential to target consumers who are not yet anyone’s […]
The Law of Reciprocity: Proof that New Mover Marketing is Powerful
Persuasion by reciprocation is based on the Law of Reciprocity; use this to your advantage to build a loyal customer base through New Mover Marketing. The art of reciprocity is ingrained in human culture. A part of sociological phenomena, the law of reciprocity states that when a person receives something, they feel compelled to return […]
Rev Up New Mover Marketing During Hot Moving Months
May is National Moving Month — Our Town America’s favorite time of year! Mark the start of the summer moving season by implementing a new mover marketing program to add loyal customers and boost sales. Summer is right around the corner, and the end of the school year heralds the beginning of the busy moving […]
Revisit Your Marketing Plan as You Spring Forward
As temperatures rise and flowers start to bloom, Our Town America has some small business marketing tips for your business to implement this spring. The spring season is a time of renewal. People come out of hibernation after a long, dreary winter to enjoy the sunshine and balmy temperatures. Signs of spring can be seen […]
5 Ways New Mover Marketing Helps Pizza Restaurant Owners
To help rebuild his business after a COVID-induced slump in sales, pizzeria owner Steve Dapolita relied on new mover marketing to drive the location’s dinner menu. New mover marketing helped his business thrive, and these five tips can help your business get back in the black as well. Bisonte Pizza Co. owner Steve Dapolita implemented […]
Fresh Marketing Ideas for 2022
As we leave 2021 in the rearview and start fresh, it’s time to head back to the drawing board and figure out ways to spice up your marketing strategy for the months ahead. Your marketing efforts help build your company’s reputation and boost sales. Insights gleaned from marketing will enable you to make decisions about […]
How Up-to-Date are New Movers Lists?
As moving trends continue to surge, Our Town America offers a current and accurate new movers list designed to put your small business in front of new residents and generate profits. With the holiday season in our rearview, the roughly $19.8 billion spent at independent retailers and restaurants on Small Business Saturday is now behind […]
5 Direct Mail Tips for Driving New Business
Direct mail marketing is an efficient and effective method for driving new business to your establishment. Our Town America, the nation’s leading new mover marketing company, compiled a list of the top five direct mail tips to ensure your strategy adds customers from your local community and generates profits. Small business owners wear many hats, […]