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Using a Mailing List to Find New Residents in Your Area

Using a Mailing List to Find New Residents in your Area Our Town America

What if you could swiftly greet every new mover household “at their doorstep”, welcome them to the community, introduce them your business and develop life-long relationships before your competitor does? Great news! You can. And, even better, you can automate this process. Our Town America, the nation’s leading New Mover Marketing franchise, has had this very formula down pat for the past 50 years. So that business owners, both small businesses and franchised locations, can grow their businesses efficiently and focus on delivering goods and services, Our Town America offers highly-targeted and customized direct mail outreach programs to welcome new households to the community. “Our customized direct mail marketing program is efficient and highly effective in reaching new households in communities throughout the United States,” notes Brittany Johnson, Chief Marketing and PR Executive for Our Town America. “In fact, our New Mover Program uniquely promotes your business to an entirely new group of new mover households every month”. Direct mail marketing continues to be a leading marketing solution for all industries. Marketing experts know that the mailing list will ultimately make or break a campaign’s conversion rate, customer acquisition cost and overall company growth.  In fact, great creative campaigns and wonderful marketing offers do not convert to sales without first reaching their target market. Johnson added, “The success of any direct mail program is dependent upon the data.  How targeted is the new resident mailing list? How current is the new movers list? How accurate is the data?” In other words, if you are looking to find new movers by direct mail, be certain you are working with a trusted expert so that you will cost-effectively reach those new residents through a quality new movers list.  Don’t burn up hard-earned revenue on great creative that never stood a chance of converting to a sale. Leave the complex elements of a direct mail campaign, such as a quality list, to the experts at Our Town America so you can focus on becoming the town favorite of new mover households each month. Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]

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