Sacramento Archives • Our Town America, Inc.

Our Town America Digital Ads Gain Traction | FOX 40 Sacramento

Written by Brittany N. Johnson

Digital Advertising Sacramento

FOX 40 Sacramento — David Frisch of Our Town America of Sacramento sat down with Gary Gelfand and Scott Moak of FOX 40 to discuss Our Town America’s new marketing service – Digital Advertising. While Our Town America has been helping businesses gain new, loyal customers for 51 years through their New Mover Marketing program, they’ve recently rolled out Our Town Digital to further enhance the effectiveness of campaigns. Typically, the Digital Ads will run before, during and after a direct mail campaign – whether it be a New Mover Marketing campaign or a Postcard Marketing campaign. Depending on business needs, a Digital Ad campaign can also run alone. Between handling daily tasks, managing employees, inventory, etc., business owners have enough on their plate. Our Town America is here to take the stress out of marketing. As a turnkey, full-service program, graphic design, printing and mailing are handled in-house. Business owners even have the ability to track their campaigns through 2D barcodes, QR Codes, and/or Call Tracking. To learn more, press Play below and read up on Our Town Digital. If your Sacramento area business is looking to gain new customers, contact David Frisch at 916-474-1494 or submit a Contact Form.‬ If your business is located outside Sacramento, CA contact the Our Town America corporate office at 1-800-497-8360 to be connected with your local representative. Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]

How to Build a Direct Mailing List that Converts

Written by Brittany N. Johnson

How to Build a Direct Mailing List That Converts Our Town America

An accurate direct mailing list is very important if you want to effectively market your company to both potential and current customers. In the age where digital advertising is very prevalent, studies show direct mail can give your company a distinct and meaningful competitive advantage. In 2019, the U.S. Postal Service teamed up with Temple University to prove this. The study found that printed ads, like direct mail postcards or letters, are the best way to create an emotional connection with a customer. There are various options available for business owners who are looking for an accurate and effective direct mailing list, and they each offer different things. The first, and cheapest, is to build a list yourself. This is done manually by plugging in the address of your business and choosing area routes, streets, and blocks to target. Putting together this type of direct mailing list is challenging and time consuming, and you also have to consider additional costs involved from start to finish including design, print and postage. The most common way of acquiring an accurate direct mailing list is to purchase one from a company that specializes in them. These companies use data to create lists that can target different ages, purchase preferences and even professions. Figuring out the right target audience for your specific business is often a challenge. However, targeting people who have recently moved to a new home is a great way to narrow down your direct mailing list. This method gets your business in front of people who are looking for their new go-to stores, restaurants, hair salons, dentists, etc. near their new homes – a critical target audience for any business hoping to create loyal, long term relationships with customers Our Town America uses a new mover mailing list backed by decades of data that saves businesses time and money. Our associated new mover program takes the guess work out of direct mail and reaches those people who are new to town before they establish a connection with any of your competitors. Our Town America’s new mover direct mail lists are incredibly accurate, making the process more efficient and cost effective. For example, each month, Our Town America gets lists of every individual who has filed some sort of address change in the past 30 days. Our Town America then takes that list and filters out any duplicate names and addresses creating a direct mailing list that is about 95 percent accurate. While mailing lists are never perfect, Our Town America works to make sure its new mover mailing list is as precise as possible, eliminating wasteful spending. Our Town America doesn’t stop once the list is complete. The new mover program includes designing, printing, and shipping each direct mail piece. This amounts to a stress-free process for any busy business owner who doesn’t have the time to stick labels and stamps on hundreds of postcards, or the expertise to design those postcards. Direct mailing lists can be an excellent way for a business of any size to attract new customers and build brand loyalty. Our Town America’s direct mail marketing program is THE all-inclusive program that gets results for businesses while saving valuable time and money. Are you ready to stop wasting time and money on self-starter direct mail marketing campaigns so you have more time to spend on running your business and building meaningful relationships? We’re here to help at Our Town America. For more information, visit ourtownamerica.com today. Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]

Sacramentans Looking to Move, Says Recent Survey | ABC News

Written by Brittany N. Johnson

Moving Trends COVID

ABC News (June 2020) – Coronavirus shocked the United States, and for a lot of Americans, it made them rethink where they want to live. As the country starts to reopen in time for the busy summer moving season, David Frisch of Our Town America of Greater Sacramento states that residents who may have never considered moving before are considering moving due to the Coronavirus outbreak. A recent 1,000-person survey commissioned by Our Town America, the nation’s leading New Mover Marketing franchise, reveals residents living in states hit heavily by Coronavirus would consider packing up and moving to areas not as affected by the virus – even though many have lived in their state for over 20 years, or some, their whole lives. It’s not only city-slickers who want to move – suburbanites want to hit the road too. Over half of those polled live in the suburbs and more than 30% live in the city. People are concerned about their families, health, and finances. 35% of people polled say someone in their family lost work/their job. Parents ranked their children’s well-being as a top priority, some mention they would move to an area where their children can start school sooner. Stay-at-home orders were enacted across the country to help stop the spread of Covid-19, and nearly 30% of those polled said that these orders were too severe and describe their neighborhoods during this phase as “Apocalyptic”. The desirable areas to move to? More than 1 in 4 people (28%) are eager to move to an area with a warmer climate. 53% of those folks say warm weather is better for their physical and mental health, while more than 1 in 6 believe the virus has less chance of spreading in warmer temperatures. Our Town America franchise owner, Frisch, states that people are moving within the state as well as to other states. Though there is concern about the virus, 68% of those polled are ready for the country to open now. Frisch states that people are looking forward to getting back to ‘normal,’ people are excited to visit local businesses and, as mentioned, looking to move to new homes. With quarantine, many Americans have come to the realization if they’re going to be stuck at home, they need more space, need a backyard, or maybe need that bigger kitchen or dining room as they’re eating at home more often now – whether that be store-bought groceries to takeout food from a local restaurant. Frisch expects to see the economy strengthen in the coming months. Both Our Town America of Greater Sacramento and the Our Town America franchise system as a whole want both consumers and business owners nationwide to know that we’re here to support you during this time by offering various methods to relay business offerings to locals. Pandemic or not, it’s a win-win when small business owners and local consumers ban together to strengthen the economy. Click below to see the full ABC news clip ft. David Frisch. Our Town America supports small businesses across the nation 365 days per year. If you’re a local California business looking for a way to reach out to new or current customers, reach out to Dave Frisch at 916-474-1494 or dfrisch@ourtown.net. If your business is located outside the Sacramento area, you can reach Our Town America corporate at 1-800-497-8360 to get connected with your local representative. Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]

Local Businesses Adjust their Services due to Coronavirus | KQCA Sacramento

Written by Brittany N. Johnson

local businesses sacramento

KQCA Sacramento Live (April 2020) – During the Coronavirus pandemic, local businesses must come up with creative ways to stay open and safely serve the public. Dave Frisch, owner of Our Town America of Greater Sacramento, discusses the ways that local businesses have implemented new service methods including curbside or contactless delivery, virtual appointments, or at-home workouts in order to safely reach consumers. Frisch’s partnered sponsor business, Pizza Guys, has incorporated these new methods by offering contactless delivery. Consumers can simply call in an order and it will be delivered in a protective bag on their doorstep, consumers will then be notified about their delivery through a text or knock on the door. Pizza Guy, along with other local businesses, is offering deals during this time to ensure that consumers are getting the most bang for their buck. Street Tech Auto Care has also adjusted their services during this time. By staggering appointments and taking extra sanitary precautions, they continue to serve their community and keep their customers safe. Frisch encourages consumers to shop locally whenever possible. Some small business facts to consider: The economy of Sacramento, CA employs 240k people About half of the state’s private-sector employees are employed by small businesses in California For every dollar spent at a small business, approximately 67 cents stay in the local community Our Town America wants small business owners, as well as consumers, impacted by COVID-19 to know they aren’t in this alone. Watch the full KQCA Sacramento clip below. — Our Town America supports small businesses across the nation 365 days per year. If you’re a local Sacramento-area business looking for a way to reach out to new or current customers, reach out to Dave Frisch at 916-474-1494 or dfrisch@ourtown.net. If your business is located outside of the Sacramento area, you can reach the Our Town America headquarters at 1-800-497-8360 to get connected with your local representative. Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]