Great Day Live Tampa Bay (CBS) — In the vibrant world of small businesses, the key to sustained growth lies in continually reaching out to new customers. Every year, a percentage of your customer base naturally moves away from your local area, but this doesn’t have to be a setback. New Mover Marketing presents a powerful solution, allowing you to seamlessly replace departing customers with those freshly arriving in your area. By targeting the new mover demographic, not only do you achieve a substantial return on your marketing investment, but you also cultivate a genuine sense of hospitality, far removed from conventional advertising tactics. In the clip below, Michael Avallone, owner of Our Town America of Tampa Bay, delves into the myriad advantages of marketing your small business to new movers. “Welcoming newcomers when they’re yet to establish brand loyalties and ensuring a positive experience can forge a lasting customer relationship for as long as they live in your area,” shares Avallone. Our Town America’s New Mover Program offers a turnkey, comprehensive service encompassing design, printing, postage, and in-house mailing. The campaigns are trackable using 2D barcodes, QR Codes, and/or Call Tracking. With over 50 years of experience, Our Town America has been instrumental in helping businesses secure devoted new customers. Additionally, we provide Postcard Marketing and Digital Marketing programs that can either complement or stand independently from your direct mail campaign. Hit play below to learn more. Tampa Bay area businesses: Call Michael Avallone at 614-378-2977, or submit a Contact Form. Businesses outside Tampa Bay, FL: Contact Our Town America corporate at 1-800-497-8360 to be connected with your local representative, or submit a Contact Form. Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]
Tag: Tampa Bay
Personalized Direct Mail Combined with Powerful Digital Marketing
WFLA Tampa Bay — Michael Avallone of Our Town America of Tampa Bay sat down with Farron Hipp to discuss the powerful impact digital marketing has when combined with the personalization of direct mail. Our Town America has been helping businesses gain new, loyal customers for over 50 years. Their services include New Mover Marketing, Postcard Marketing and Our Town Digital. Campaign results have demonstrated that combining a direct mail campaign with digital marketing enhances the effectiveness of the campaigns. Typically, your digital ads will run before, during and after your direct mail campaign, but they can be ran alone as well. Our Town America is a turnkey, full-service program including graphic design, printing and mailing which are all managed in-house. Business owners even have the ability to track their campaigns through 2D barcodes, QR Codes, and/or Call Tracking. The personalization of direct mail and the power of digital ads sets this combination apart from a simple digital ad campaign. As Avallone mentions in the below TV interview, wedding invitations are sent via U.S. mail to let the recipient know that they’ve been specially chosen to receive your invite. It allows them to touch and feel the message – leaving a lasting impact and unavoidable decision to follow through on the piece or quite literally throw it away. Direct mail marketing messages are no different; they are just now more powerful when supplemented by a digital ad. To learn more, press Play below. Tampa Bay area businesses: Call Michael Avallone at 614-378-2977, or submit a Contact Form. Businesses outside Tampa Bay, FL: Contact Our Town America corporate at 1-800-497-8360 to be connected with your local representative, or submit a Contact Form. Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]