Maximizing Your Marketing Budget
Your marketing is underway whether you have a plan or not. That sign above your store? That’s marketing. How you treat customers? That’s marketing. What your customers tell their friends? That’s marketing. Unfortunately, many businesses do not have a formal ...
Millennials are Big on Traditional Direct Mail Marketing After All
Life is funny. Just when you think old technology is gone forever, younger people discover it and bring it back. In a time when a smart phone and a palm-sized Wi-Fi speaker can fill a home with digitally enhanced music, ...
What is a Direct Mail Campaign?
A direct mail campaign is a promotion in which a business mails marketing letters, postcards, or other promotional material to existing or potential customers. It is one of the oldest forms of direct marketing. According a 1921 business primer, "Effective ...
6 Parts to a Successful Direct Mail Advertisement
Direct Mail Advertising: Top 6 Components of a Successful Direct Mail Marketing Campaign Grab the Consumer's Attention. Direct mail advertising pros and local business owners will tell you that crafting a mail piece that doesn't get thrown away is the ...
How New Mover Marketing Varies From Typical Direct Mail
You know who your favorite customers are, right? You’re probably thinking of one of them right now... the ones that order the same thing each time they come into your business, or they come in on the same day every week, ...
Promoting your Business through Small Business Saturday
Halloween has passed and the holiday season is in full swing. While there are many opportunities to promote your business this holiday season, one of the more unconventional ways is through the Small Business Saturday event hosted the Saturday after ...
How Small Businesses Can Generate Revenue During Off-season
Let’s face it, every business has a slow season. Businesses located in vacation destinations are a more extreme example. Most try their very best to make the most of their yearly revenue during the in-season months, and sometimes struggle during ...
Why is Direct Mail Effective?
Any business that wants to grow has two ways of doing this: 1) by growing your customer base, or 2)by increasing your average sale. To grow your customer base, you must reach out to new potential customers and engage them ...
Why Target New Movers
When we live in a community for a period, we form loyalties to local businesses. We use the same hair salon, same dry cleaners, same dentist, same auto repair shop, etc. Most married couples only have about 5 or 6 ...
Innovative Marketing. Genuine Hospitality.
PMQ Magazine (Jan 2015) – While traditional marketing and advertising will always have its place, sending targeted and personalized direct mail pieces to a brand-new audience each and every month is a unique and irreplaceable marketing strategy. Distinct from traditional ...
