For over five decades, Our Town America has been the go-to partner for businesses looking to reach new movers and turn them into loyal, long-term customers. As the marketing world evolves, so do we. That’s why we’re proud to unveil a bold new brand identity — one that reflects our legacy, while embracing the future of marketing.
“This brand refresh is more than a new look — it’s a reflection of who we’ve become and where we’re headed,” said Michael Plummer, Jr., CEO of Our Town America. “It reflects the energy and innovation we bring to the table every day.”
This transformation isn’t just cosmetic. Our rebranding is rooted in a strategic mission to better serve our clients and franchisees in an increasingly fast-moving world. Here's what's driving the change:
A Fresh, Contemporary Look
Our updated visuals, including a new logo and refined color palette, give us a modern edge while maintaining the trust and warmth our brand is known for.
Enhanced Brand Recognition
Consistency across print, digital, and in-person touchpoints helps Our Town America stand out and stay memorable in a crowded marketplace.
Adapting to a Multi-Channel Marketing Approach
From direct mail to digital geofencing, our solutions now span more channels than ever — and our brand now matches that reach and flexibility.
Direct mail continues to prove its value — and it’s making a powerful comeback. According to WhatTheyThink, the direct mail market is projected to reach $37.3 billion by 2025, as businesses shift focus from mass outreach to personalized, high-impact connections.
Why does it work? Because direct mail is tangible, trusted, and memorable. In a digital world saturated with messages, a well-designed mail piece can break through the noise — especially when it offers a warm welcome to someone new in the community.
At Our Town America, we blend the proven impact of direct mail with data-driven targeting and thoughtful design, making it one of our most effective tools in driving local business growth.
Strengthening Our Position as an Industry Leader
As pioneers in new mover marketing, it’s essential that our brand continues to reflect our leadership, innovation, and commitment to local business success.
“We’ve been doing this for over 50 years,” said Plummer. “This rebrand ensures we stay relevant for the next 50.”
The Home Icon: A simplified yet bold house symbol reinforces our dedication to helping businesses welcome new movers and build lasting community connections.
Clean & Modern Aesthetic: The updated design features a streamlined, contemporary look to reflect our innovation and adaptability in an ever-changing marketing landscape.
Refined Colors & Typography: The deep green represents trust, stability, and growth, while the golden accent symbolizes warmth, community, and new beginnings.
While our look may be new, our mission remains unchanged: helping local businesses thrive by welcoming new movers into their communities. Our rebrand is more than a new aesthetic — it’s a renewed promise to deliver proven, powerful, and personal marketing solutions that drive real results.
“I’m proud of this company we’ve not only built, but enhanced over the last years,” said Michael Plummer, Jr., CEO of Our Town America. “This rebrand marks an exciting new chapter — one that honors our legacy while embracing the future of marketing with fresh energy and purpose.”
This is a milestone moment for Our Town America — and we’re excited to share it with the communities and businesses we serve every day.
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