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Why Are Home-Based Businesses So Popular?

Home-based Businesses Our Town America Franchise Work From Home Low-Cost Franchise

Even before the pandemic, home-based businesses were extremely popular. Working from the comfort of your own home provides flexibility and comes without the high price tag of office or retail space. The pandemic aided in increasing the appeal of this business model. While businesses across the country were forced to shut their doors, those working […]

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What’s the Best Way to Market to New Homeowners?

Best Way to Market to New Homeowners

As Americans abandon densely populated cities in droves to find work-life balance and be close to family, small businesses can capitalize on this trend by tapping into the new homeowner market. The spike in the number of companies allowing people to work remotely untethered people from their corporate offices and allowed them to throw a […]

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Moving Homes, The Covid-19 Pandemic and a Big Cashout!

2019 New Mover Survey Winner Shylia Perez of Woodland, CA

Right before the Covid-19 pandemic swept the nation, a Woodland, CA resident was informed that she won $3,000 for completing the New Mover Survey by Our Town America, the nation’s premier new mover marketing franchise. Every year, Our Town America awards just one new mover out of the millions mailed the previous year. How is […]

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Tips to Create a Small Business Marketing Plan

Small Business Marketing Plan Our Town America Marketing

Creating a small business marketing plan can be a daunting task for new entrepreneurs. It is important to build a plan that will raise your brand awareness and help you reach your sales objectives. A successful marketing strategy will involve a robust online presence, direct mail advertising and a method for building your loyal customer […]

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How to Build a Direct Mailing List that Converts

How to Build a Direct Mailing List That Converts Our Town America

An accurate direct mailing list is very important if you want to effectively market your company to both potential and current customers. In the age where digital advertising is very prevalent, studies show direct mail can give your company a distinct and meaningful competitive advantage. In 2019, the U.S. Postal Service teamed up with Temple […]

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Gain New Customers Amidst the Pandemic by Marketing to this Audience

Gain New Customers by Marketing to this Audience

New Mover Marketing offers small businesses a targeted marketing strategy guaranteed to produce new customers during this unprecedented time. A survey of 450 marketing gurus following the outbreak of COVID-19 in the United States revealed 42 percent of participants deemed budget cuts a significant challenge, according to LinkedIn and Vision Critical, a customer insights provider. […]

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Direct Mail Marketing Options: Saturation Postcards, Targeted Postcards, New Mover Marketing

Direct Mail Marketing Postcards

Choosing the best platform to make the most of a tight marketing budget during uncertain times can be daunting for small business owners. Despite the increasing dependence on social media, one-click purchasing and online recommendations, direct mail marketing remains one of the most effective tools for boosting sales and developing loyal customers. Direct mail is […]

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Which type of Direct Mail Campaign is right for my Business?

Traditional Direct Mail vs. New Mover Marketing

New Mover Direct Mail Marketing offers small businesses a cost-effective option for expanding their customer base and, in many cases, generates better response rates than blanketing your community with direct mail ads. So, why is that? Customers tout customer service and value as some of the top influencers for making their shopping decisions, according to […]

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Our Town America Featured On HuffPo


Veteran Owned
International Franchise Association
2021-FR-Verified-Emblem
2021 Forbes Technology Council Member
Franchise Hall Of Fame
FBR Magazine, New Mover Marketing Franchise
FBR Magazine, New Mover Marketing Franchise