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Capture Fresh Clientele With New Mover Marketing

Written by Brittany N. Johnson
Personal Care Business Our Town America

Flourishing in the personal care industry isn’t just about offering top-notch services — it’s also about capturing the right audience at the right time. If you’re seeking guidance on how to market your personal care business and expand your clientele, New Mover Marketing is the solution. According to McKinsey & Company, the skincare, fragrance, makeup, and haircare market is projected to reach a staggering $580 billion by 2027, with an annual growth rate of 6%. The beauty and personal care industry is not just surviving — it’s thriving. With 42% of consumers enjoying trying new brands, the door is wide open for personal care businesses to introduce themselves to new residents. The New Mover Advantage New movers are in a state of transition, seeking to establish new routines and connections. Nearly 42 million people moved in 2021, according to the latest data from the U.S. Census Bureau. They represent a fresh audience, unswayed by competitor loyalty, and are actively looking to form new brand relationships. By targeting new movers, personal care businesses can become the first to welcome them, creating an immediate connection that can blossom into long-term loyalty. New Mover campaigns are a highly targeted way of marketing your personal care business, focusing on individuals who are most likely in need of local services and products as they settle into their new environment. Even if new movers do not immediately need the services offered, the marketing materials increase brand awareness, making it more likely they will think of your business when the need arises. Our Town America: A Partner in Growth With a legacy spanning more than five decades, Our Town America strives to perfect the art of first impressions. In a world where digital noise is loud, the tactile nature of direct mail cuts through the clutter. It allows personal care businesses to craft a narrative that aligns with the values and aspirations of new movers. Whether it’s the story of a family-run salon that’s been styling the neighborhood for generations or a modern studio that’s as eco-conscious and style-savvy, New Mover Marketing delivers these stories directly into the hands of potential customers. Our personalized Welcome Package makes new movers feel valued and welcomed into the community. Unlike other marketing strategies that may offer discounts, our Welcome Packages provide a one-time housewarming gift from local businesses, which can create a more memorable experience for the new resident. We also offer category exclusivity, meaning your business won’t have to compete with others in the same category within your chosen geographic area. While we have a broad national reach, Our Town America focuses on local communities, understanding that small businesses are the backbone of the economy. Our data-driven approach ensures that personal care businesses can tailor their services to meet the needs of the community. Whether it’s a neighborhood that values organic products or one that’s home to a younger, trend-setting demographic, New Mover Marketing campaigns can be customized to resonate with the local culture. Our new mover lists are compiled from nationally recognized suppliers who identify anyone who filed some form of change of address over the last 30 days, such as deed transactions, credit cards, utility connections, credit bureaus, magazines, driver’s licenses, and voter registrations. We scrub the list for errors and duplicates to ensure our lists are accurate for marketing your personal care business to achieve your goals. While New Mover Marketing is impactful, Our Town America’s approach integrates digital follow-ups, ensuring initial contact is just the beginning of the journey. With integrated digital follow-ups, it’s easier to track the effectiveness of New Mover Marketing campaigns through redemption rates and other metrics. Learn More About Our Town America New Mover Marketing is a targeted, personal, and story-driven approach that can turn new residents into loyal patrons. We offer the tools, expertise, and personalized approach to make it happen. Reach out today, and let’s start crafting your success story — one new neighbor at a time. Email us today! Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]

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How New Mover Direct Mail Marketing Can Revolutionize Veterinary Practices

Written by Brittany N. Johnson
Veterinary Practice Revolutionized by Our Town America

When families move to a new area, one of their top priorities is finding a trusted veterinarian for their beloved pets. Pets are not just animals — they’re cherished family members. As a veterinary practice, you have a golden opportunity to welcome these new residents and introduce them to your services. But how can you effectively reach out to them before your competitors do? The answer lies in new mover direct mail marketing, one of the top veterinarian marketing strategies that can revolutionize your practice. The Power of Direct Mail in the Digital Age In a world obsessed with digital marketing, the power of direct mail often gets overlooked. Yet, direct mail offers a tangible, personalized touch that digital channels can’t replicate. People are more likely to open and read a physical mail piece, especially when it’s tailored to their needs. For new movers, receiving a well-crafted welcome package with valuable offers from a local vet can make a lasting impression. Nearly 71% of baby boomers feel mail is more personal than digital communication, according to a study conducted by the United States Postal Service, and direct mail postcards can generate a 92% return on investment. The ultimate goal of any marketing strategy for veterinarians is to build long-term relationships with clients. Pets require regular check-ups, vaccinations, and emergency care, which means their owners will need a reliable veterinary practice for years to come. Americans spent nearly $136.8 billion on their pets in 2022, including $35.9 billion at the veterinarian. By targeting new movers, you’re not just gaining a new customer, you’re potentially gaining a loyal client who will return to your practice for all their pet care needs. The Competitive Advantage of New Mover Marketing New Mover Marketing for veterinarians offers a competitive edge for several reasons: Immediate need: New movers have an immediate need for essential services, including veterinary care. By reaching out to them as soon as they move, you can fill that need before your competitors even get a chance. Lack of established loyalties: New residents need time to form allegiances with local businesses. Your welcome gift can serve as an introduction to your practice, allowing you to win their loyalty. High response rates: New movers are more likely to respond to direct mail, especially when it’s a one-time housewarming offer with a free gift. Our Town America’s new mover packages boast some of the highest response rates in the industry. Why Our Town America Stands Out Our Town America specializes in New Mover Marketing, offering a turnkey program that includes both direct mail and digital follow-up. We send a one-time personalized Welcome Package filled with exclusive, proven offers that make new residents feel valued and appreciated. Our package includes gift certificates and special offers designed to encourage immediate visits to your practice. When you sign up as an exclusive Our Town America partner, you lock your veterinary competitors out of the ZIP codes or carrier routes that you claim. We also provide tracking tools that allow you to measure the effectiveness of your campaign. Our TruTrak® mobile app lets you scan redemptions in real-time, providing valuable insights into customer behavior and campaign return on investment. With more than 50 years of experience, we have the expertise to make your New Mover Marketing campaign a resounding success. A Revolution in Veterinary Marketing New Mover Direct Mail marketing isn’t just a strategy — it’s a revolution in how veterinary practices can attract and retain customers. By targeting new residents who have a need for your services, you can efficiently build a strong client base. When you partner with the 52-year trusted industry leader, Our Town America, you can be confident that your campaign will yield the results you desire. So, don’t miss this opportunity to revolutionize your veterinary practice. Reach out to Our Town America today and take the first step in transforming your approach to customer acquisition and retention. Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]

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Loyalty Programs vs. Customer Acquisition

Written by Brittany N. Johnson
Loyalty Programs vs. Customer Acquisition

A successful restaurant business strategy balances both customer acquisition and retention efforts as they are equally important. New Mover Programs aim at customer acquisition, while loyalty programs focus on retention. Here are a few reasons why restaurants should consider customer acquisition with a New Mover Program, in addition to implementing loyalty programs for retention: Expanding Customer Base: The primary goal of any business is to grow and expand, which requires attracting new customers. A New Mover Program targets people who are new to the area and likely searching for their new favorite spots, providing a perfect opportunity to increase your customer base. Generating Awareness: New movers might not be familiar with the local restaurant landscape. By focusing on these potential customers, restaurants can generate awareness about their offerings, build their reputation, and position themselves as the go-to spot in the local community. Profit Potential: The profitability of restaurants is not just reliant on existing customers. While it is true that retaining a customer can be less expensive than acquiring a new one, the lifetime value of a new customer can be substantial. If a new mover becomes a regular, the income generated over time can far exceed the initial cost of acquisition. Competitive Advantage: Targeting new movers before your competitors do provides a competitive advantage. This strategy might enable you to convert these new residents into regular customers before they establish loyalties with other businesses. Diversification: Relying only on current customers can be risky. Economic fluctuations, change in customer preferences, or other unforeseen circumstances may cause a decline in visits from existing customers. Diversifying the customer base can help mitigate this risk. Revitalizing Business: New customers can bring fresh perspectives and new energy to your business. They can provide valuable feedback, spread the word about your restaurant in their social circles, and increase your online presence with reviews and ratings. While loyalty programs for retention are crucial, solely relying on them can limit a restaurant’s growth potential. By implementing a New Mover Program, restaurants can continuously attract and cultivate new customers, thereby ensuring a more robust and sustainable business. To learn more about the benefits of New Mover Marketing, reach out to us at Our Town America. Your journey toward crafting meaningful customer relationships and propelling your business toward unprecedented success can begin today! Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]

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Gifts vs. Discounts: Crafting an Unforgettable Brand Experience

Written by Brittany N. Johnson
Gifts vs Discounts Our Town America Marketing

Imagine you’re a discerning customer faced with two choices: Business A offers a run-of-the-mill discount, while Business B surprises you with a personalized gift. In this battle between discounts and free gifts, it’s the latter that prevails as the true game-changer. Our Town America knows the value of going beyond the ordinary with our New Mover Marketing program. We understand that a well-thought-out gift can set your business apart, leaving a profound and lasting impression on new customers. In a world saturated with choices, the power of a thoughtful gift cannot be underestimated. While discounts might be a common marketing go-to for many businesses, offering a personalized gift transforms a transaction into a memorable experience, leaving an indelible mark on customer consciousness. Distinguishing Your Brand in a Crowded Marketplace Amid fierce competition, the art of gift-giving shines as a beacon of differentiation. While discounts are conventional, a carefully chosen gift becomes a testament to your commitment to excellence. This approach fosters brand recognition and cements your business’ identity in customers’ minds. The Illusion of Value: Gifts as a Symbol of Quality Gifts wield the power of perceived value. A thoughtful gift, meticulously tailored to your customers’ needs, can evoke a sense of worth beyond mere monetary transactions. This perception of value translates to heightened customer satisfaction and loyalty, illustrating your unwavering belief in your product’s caliber. Cultivating Emotional Bonds Through Gifting A well-chosen gift has the potential to establish emotional connections that transcend transactions. By aligning gifts with customers’ interests and needs, you are nurturing relationships rather than facilitating transactions. Offering gifts during pivotal moments, such as relocations, crystallizes your brand as a source of comfort during significant life transitions. Amplifying Brand Visibility Through Word-of-Mouth Gifts breed positive experiences that beg to be shared. Satisfied customers, touched by your thoughtful gesture, become vocal advocates for your brand. The resulting word-of-mouth marketing amplifies your brand’s presence, driving referrals and organic growth. Beyond Transient Gratification: Gifts for Long-term Impact Discounts might lure customers momentarily, but their focus often remains fixated on price. In contrast, a gift cultivates enduring positive sentiments. The resonance of a gift extends far beyond the initial interaction, fostering a lasting and favorable impression. The Pinnacle of New Mover Marketing: A Gateway to Lasting Customer Relations In the whirlwind of modern business, forging authentic connections and nurturing lasting customer relationships is paramount. This is where the brilliance of New Mover Marketing takes center stage, offering businesses a strategic edge. By targeting individuals who’ve recently relocated, you position your business as the obvious industry go-to in the area – before the new mover has established loyalties to any of your competitors. This is key. Data-Driven Precision in New Mover Marketing Leveraging rich data and analytics, New Mover Marketing empowers businesses to precisely identify and engage with recently relocated individuals. Armed with reliable data, you can craft highly personalized marketing campaigns that resonate with the unique circumstances of new residents, paving the way for meaningful connections. Real-world Impact: Testimonials Speak Volumes Patrick Foster, owner of two Jet’s Pizza locations in Michigan, has experienced the transformational power of New Mover Marketing firsthand. “I’ve been introduced to over 1,900 customers redeeming gift certificates for a free large pizza,” he attests, a testament to the tangible impact of this strategy. Foster has been utilizing Our Town America’s New Mover Marketing Program for 13 consecutive years. He continues to gain a new set of new customers every moth. Selecting the right New Mover Marketing partner can be daunting, but with over 50 years of experience, Our Town America stands out. We champion the power of gifts in establishing customer loyalty. Our carefully curated lists, cutting-edge technology, turnkey program and more set us apart from direct mail companies who follow suit. We are confident that, with our help, your business will make a great first impression on new movers and will experience growth as a result. To learn more about the benefits of New Mover Marketing, reach out to your local Our Town America representative. Your journey toward crafting meaningful customer relationships and propelling your business toward unprecedented success can begin today! Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]

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Rev Up Your Automotive Marketing: 5 Tips for Gaining New Customers

Written by Brittany N. Johnson
Automotive Marketing Ideas 2023 Our Town America

The automotive/car care industry is constantly evolving and, to stay competitive and retain a robust customer base, car dealers and aftermarket repair shops need to make strategic marketing decisions. Lets explore effective car care business marketing tips to drive traffic and increase sales. By implementing these strategies, you can stay ahead of emerging automotive industry trends and attract new customers to your business. Embrace Emerging Trends: As the automotive industry continues to evolve, it is crucial for businesses to stay updated with the latest trends. Electric vehicles are gaining popularity, and more customers are opting for eco-friendly technology. As a car dealer or repair shop, consider incorporating electric vehicle servicing into your offerings. Additionally, with the increasing digitization of vehicles, investing in the latest diagnostic tools and training your staff to handle software-defined cars can give you an edge over your competitors. New Mover Marketing: One highly effective and cost-efficient approach to building a loyal customer base is through New Mover Marketing. In 2022, 44.3 million people moved, creating a significant market of potential customers. New movers are actively seeking reliable service providers, making them ideal targets for car dealerships and auto repair shops. By offering welcome packages or gift certificates, you can make a memorable first impression on these new residents and increase the likelihood of them choosing your services. Referral Challenge: Referrals are an essential component of any successful marketing strategy. Customers trust recommendations from their friends, family, and online reviews when making purchasing decisions. Encourage your existing customers to participate in a referral challenge by offering incentives for successful recommendations. This not only rewards your loyal customers, but also helps you expand your customer base through word-of-mouth marketing. First-Time Customer Discounts: Everyone loves a good deal, and first-time customers are no exception. Offering discounts or special offers for first-time car buyers or repair service customers shows that you value their business and encourages them to return in the future. These discounts can be a powerful incentive to attract new customers and build lasting relationships with them. Launch a Loyalty Program: To encourage customer retention and repeat business, consider implementing a loyalty program. By rewarding customers with discounts or exclusive benefits after a certain number of visits or purchases, you create an added incentive for them to choose your services consistently. A well-structured loyalty program can increase customer satisfaction and foster brand loyalty. The automotive industry is experiencing rapid changes, and it’s essential for car dealers and auto repair shops to adapt their marketing strategies accordingly. By embracing emerging trends, leveraging New Mover Marketing, encouraging referrals, offering first-time customer discounts, and launching a loyalty program, you can drive new customer traffic and boost your sales. Stay proactive and innovative in your approach to ensure you attract and retain customers in this competitive landscape. If you’re interested in implementing New Mover Marketing strategies and want to drive traffic to your car care business, connect with a local representative from Our Town America. Start welcoming new movers today to gain an edge over your competitors. Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]

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Dominate the Pizza Market: Unleash the Power of New Mover Marketing

Written by Brittany N. Johnson
Dominate the Pizza Market Our Town America New Mover Marketing

To secure a bigger slice of the thriving pizza market, it is crucial for pizza marketing programs to target new residents with a robust and strategic New Mover Marketing campaign. A Timeless Dinner Staple: Originating in Naples, Italy during the 17th century, pizza quickly became a popular choice for working-class Italians seeking a fast, on-the-go meal. In the 19th century, immigrants brought this delectable dish to American shores. While the birthplace of pizza in America remains debated, its widespread popularity is undeniable. Pizza has cemented its position as a Friday night staple in many households across the country, providing hard-working parents with a well-deserved break after a long work week. Indulgence by the Numbers: According to Packaged Facts, the average American consumes 46 slices of pizza annually, making it a beloved culinary indulgence. Pepperoni and sausage consistently rank as the top two pizza toppings. In fact, pizza joints in the United States are projected to generate a staggering $65 billion in revenue this year alone. Insights into Pizza Marketing: The COVID-19 pandemic has witnessed a surge in eateries offering delivery and curbside pickup, expanding customers’ takeout options. To stay competitive, pizza restaurants must amplify their marketing efforts. Employing a combination of traditional advertising and innovative digital strategies through an omnichannel marketing approach will be instrumental in ensuring the continued success of your pizza joint. Here are some key marketing strategies to incorporate into your lineup. New Mover Marketing: New Mover Marketing enables pizza establishments to reach out to potential customers who have recently relocated to the area. When people move to a new neighborhood or city, they start from scratch and need to establish new routines and connections. By specifically targeting new movers, pizza shops can introduce themselves to potential customers and entice them with attractive incentives to give their pizza a try. Satisfied new customers often refer their friends and family, thereby further expanding the business’ reach. Our Town America, with over 50 years of experience, has excelled in connecting new residents with local small businesses. Our personalized Welcome Package is carefully curated with proven offers designed to delight new movers and foster a loyal following for your restaurant. Once a new resident visits your eatery or places a delivery order, we send a heartfelt thank-you message accompanied by a second offer, ensuring your business stays top-of-mind. With our TruTrak® app, you can conveniently track your return on investment at the point of sale. The owner of East of Chicago Pizza in Lima, Ohio, said that what he likes best about our program is the vast variety of new faces it brings into his business. Once a new face is brought in the door, he says they can keep their customers from there. Harness the Power of Smartphones: With smartphones always within reach, they provide a reliable and effective means to connect with customers. Launching a mobile app simplifies the ordering process for customers, while push notifications serve as timely reminders that it’s a perfect night for pizza. Implementing a text messaging campaign enables hassle-free communication with customers about new deals and menu items. Digital Advertising: Expanding Reach and Driving Sales: In today’s digital age, running targeted online advertisements is crucial for maximizing the reach of your pizza marketing efforts. With the ever-increasing use of smartphones and online platforms, digital ads offer an effective way to reach a vast audience of pizza enthusiasts across various online platforms, such as social media, search engines, and food-related websites. By strategically placing your ads, you can target specific demographics, interests, and geographical locations, ensuring that your message reaches the right people at the right time. Cultivate Customer Loyalty: Given that approximately 43% of Americans enjoy pizza on a weekly basis, implementing a customer loyalty program is a savvy choice. These programs incentivize repeat visits by offering discounts and rewards. Support local charities. Elevate your brand and establish your company as a local community member by supporting local charities. Giving back increases customer loyalty, improves employee retention, and the free publicity drives traffic to your eatery. Learn More About Our Town America Relying on new movers and developments in technology as part of your pizza marketing strategy will help your restaurant stay on top of the competition and provide hassle-free solutions to drive repeat traffic. Inquire now to learn more about Our Town America’s New Mover Marketing and direct mail initiatives. Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]

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How Informed Delivery Can Supercharge Your Marketing Campaigns

Written by Brittany N. Johnson
Informed Delivery Our Town America

Our Town America leverages Informed Delivery to revolutionize your direct mail efforts and provide you with a distinct technological edge. Informed Delivery is a powerful and cost-effective marketing concept designed to help you attract loyal customers and drive sales. What is Informed Delivery? Informed Delivery, introduced by the United States Postal Service in 2014, has captivated residents with its innovative features. It allows individuals to digitally preview their letter-sized mail and efficiently manage packages. By capturing images of the mail with high-speed sorting machines, Informed Delivery sends digital previews to registered residents. After filling out an online request form, users can start receiving notifications within just three days via email, an online dashboard, or the USPS mobile app. Informed Delivery presents an exceptional marketing tool for small businesses, enabling them to generate more impressions, interactions, and invaluable insights. An impressive 25% of the United States population, approximately 54 million people, have registered for Informed Delivery, with nearly 46 million users equipped with email capabilities. By participating in the program, small businesses can include supplementary campaigns that accompany the traditional scanned image. The custom image and URL chosen by the business serve as compelling calls-to-action that have the potential to skyrocket online traffic and elevate brand awareness. The Advantages of Informed Delivery Now, let’s delve into the remarkable advantages of incorporating this focused marketing idea into your direct mail program: High ROI: Informed Delivery takes physical mail to new heights by enhancing its value. It consistently generates higher email open rates compared to traditional email marketing campaigns, building consumer trust along the way. In fact, an impressive 68% of Informed Delivery emails were opened, and it generated a staggering 1.4 billion campaign impressions in 2022, as reported by USPS. Data Insights: As an integral part of the Informed Delivery program, USPS offers a comprehensive mailer campaign portal that allows you to manage your account effectively. By accessing streamlined data and insightful reports, you can accurately gauge the effectiveness of your digital efforts, empowering you to make informed marketing decisions. Easy Implementation: Integrating Informed Delivery seamlessly fits into your existing direct mail strategy. It’s a straightforward extension of your current approach, and its implementation is hassle-free. Additionally, you have the flexibility to target diverse groups based on a variety of demographics, ensuring maximum impact and relevancy. Affordability: The best part about the Informed Delivery program is that it comes at no cost to you. While you’ll need to design the creative materials for distribution, incorporating Informed Delivery into your marketing arsenal is an affordable and accessible way to cultivate a loyal customer base. Shareability: Informed Delivery’s social sharing feature empowers users to share the interactive target URLs they receive on Facebook. Considering that Facebook remains the most popular social media platform with a staggering user base of over 242.86 million in the U.S., this feature serves as a potent catalyst for driving online engagement and expanding your brand’s reach. Our Town America: Pioneers in Direct Mail For over 50 years, Our Town America has been at the forefront of helping small businesses attract and retain loyal customers. Our unrivaled new mover marketing program allows you to reach new residents before they establish loyalties to your competitors. We send an upscale Welcome Package brimming with proven offers designed to entice customers to visit your business. Our direct mail postcards serve as an exceptionally effective medium to deliver your message. Direct mail, known for its affordability, ease of tracking, and ability to target specific demographics, garnered the largest return on investment for letter-sized mailers in 2021, as highlighted by a report released in January by the Association of National Advertisers. Adding Informed Delivery helps bridge the gap between tactile messaging and technology. Smartphones are ubiquitous in our society. A whopping 85% of Americans have a smartphone, giving them easy access to information about local businesses. With just a few clicks, customers can learn about a new business and share it with their friends. Adding a digital component to a marketing effort pays off. A total of 96% of marketers expect to see improvement in the performance of traditional physical marketing when they include a digital component, the ANA reports. With Our Town America, businesses also have the option to run a supplemental digital marketing campaign alongside your new mover marketing or postcard marketing campaign. With taking advantage of Informed Delivery, direct mail and a digital marketing campaign – your business is sure to increase your foot traffic. Learn More About Our Town America Our Town America is ready to help you learn more about the value of these services. Visit www.ourtownamerica.com to launch a campaign and boost sales by adding new residents to your customer base. Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]

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The Power of In-Person

Written by Brittany N. Johnson
The Power of In-Person Marketing Our Town America

While online ordering and digital ads undoubtedly have their place, in-person shopping and traditional marketing techniques remain a powerful, immersive experience. The In-Person Advantage Staying current on the news, finding directions, and completing a shopping list can all be done online with a few clicks, and at least 85% of Americans rely on smartphones to get the job done. Two-day shipping and free delivery make shopping online an attractive option for people who are crunched for time. Technology makes it easier than ever to check boxes off the to-do list. The average American spends 4.5 hours per day on their smartphones, surfing social media, streaming entertainment and online shopping. As we turn to digital services, many small businesses focus solely on digital advertising. Online ads reach customers where they spend the bulk of their time and can be a cost-effective way to get the word out about a brand.  Despite living in a digital world, there’s no replacement for in-person experiences. In-person shopping allows you to make purchases in real-time and experience the product immediately. It removes the guesswork of ordering online, limiting the need to make a return.  The same in-person shopping advantages apply to traditional marketing. Receiving a tangible offer remains one of the most effective ways to get the message out about your brand. Some “experts” may try to tell you we’ve evolved past direct mail. But they’d be wrong. Research reveals Americans would be disappointed if they stopped receiving mail, according to a United States Postal Service study. Across the generations, people perceive direct mail as being more personal. It’s trusted more than email alternatives, and many prefer to read promotional messages via direct mail.  Welcome New Residents Our Town America takes it a step further by focusing on new movers to help you attract new customers and build your loyal customer base. New movers spend more during their first year as they turn their house into a home. A new homeowner of a single-family home spends an average of $9,250 more than an existing resident, according to the National Association of Home Builders.  Recent movers need to secure new doctors, dentists, hair salons and their favorite new grocery stores. They’ll also be on the lookout for their new favorite grocery store, pizza joint and coffee shop. Capturing new movers’ attention before they visit your competitor makes all the difference. Benefits of New Mover Marketing We send new residents a Welcome Package filled with proven offers to local businesses. The gift arrives as they unpack boxes, adjust to new routines and venture out into the community. Let’s explore the advantages of Our Town America’s New Mover Marketing program. Proven offers. We don’t send potential customers discounts. Our proven offers are free gifts designed to entice them to visit your establishment. Once they come through the door, it’s up to you to provide a memorable customer service experience to make them repeat visitors. Clean lists. At Our Town America, our mailing lists are updated each month to remain current. We collect data from at least 11 sources to ensure our lists are accurate and effective. This means no wasted coverage – no lost advertising dollars. High ROI. New Mover Marketing is a cost-effective strategy with a high return on investment. The one-time, upscale mailing makes a lasting impression. Targeted. New Mover Marketing allows you to target new movers. Our other direct mail programs allow you to send your message to customers depending on their income level, location, and household size, and our digital marketing program allows you to hit either or, or both!  Learn More About Our Town America To learn more about making valuable connections with your customer demographic and the benefits of direct mail marketing, find your local Our Town America representative. Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]

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Affordable Marketing Ideas for a New Year

Written by Brittany N. Johnson
Affordable Marketing Ideas Our Town America

To cope with high supply costs and above-average inflation rates, implement affordable marketing ideas designed to add loyal customers and boost profits. Businesses were hit hard in 2022 as inflation reached record rates, gas prices shot up, and supply costs increased. Labor shortages prompted small businesses to raise wages and offer incentives to retain staff. But relief is on the horizon. Research indicates wage increases are starting to level off. Hourly earnings growth over the previous 12 months slowed to 4.95% in December, its weakest level since March 2022. Optimism is rising, but fear of a recession and ongoing high supply costs make it likely you’re still crunching the numbers and searching for ways to cut costs in 2023. Over the last 50 years, we’ve helped small businesses open their doors to new customers in both lean and boom times. Our Town America recommends keeping a robust marketing strategy in place to drive traffic and, thankfully, there are affordable marketing ideas you can implement to save money and grow your business.  Direct Mail. We offer both budget-friendly New Mover Marketing and Postcard Marketing. Our New Mover Marketing program welcomes new residents to your business before they form loyalties with the competition. This Welcome Package filled with proven offers is an incentive to encourage them to visit your business – new movers love this personal touch. With Postcard Marketing, you can blanket a ZIP code with your message. You can target people by neighborhood, median income and age. Our Town Digital. Our Town America’s new “Our Town Digital” program provides an affordable tie-in to your direct mail piece.  The average American spends two hours and 14 minutes on social media each day. Sending a tangible offer delivers a solid impact. Reinforcing the message with a digital component provides seamless, hassle-free results. The digital ads will reach the people who received your direct mail and others who match similar demographics in your targeted area, such as commuters and frequent visitors, to increase foot traffic to your business. Build influencer relationships. Influencers play a significant role in helping small businesses promote their brands. The influencer market was forecast to reach $16.4 billion in 2022, up from $13.8 billion in 2021. By offering a free product or service to an Instagram influencer, you can showcase your brand experience to their cultivated list of followers. Find a podcast. At least 41% of Americans listen to a podcast, according to Pew Research. Being a guest speaker on a local podcast showcases your authority and expertise and generates buzz about your business. Local SEO. Improve your local SEO to ensure your business appears at the top of Google searches. Simply create and optimize a Google My Business page. Google offers tips to improve your ranking. Apply for business awards. Raise awareness about your establishment by applying for local small business awards. Many awards allow customers to vote for their top picks. People are more likely to visit a business if they receive a recommendation. Receiving an award will help introduce your brand to new customers and get some free press in the local media. Vehicle branding. Create a mobile billboard advertising your business by installing a vehicle wrap on your ride. Vehicle branding is a one-time cost with a high potential reward. Press releases. Newsroom staff shortages provide the perfect opportunity for small businesses to get local news coverage. Don’t underestimate the power of a well-written press release or full article to inform the media about exciting events or new products at your location. Build a customer database. Offer discounts to customers who sign up for your customer database. Having access to your loyal customers’ email and text information will allow you to blast out new menu offerings or special deals to help encourage them to pay your business a visit. Learn more affordable marketing ideas and ramp up sales by adding Our Town Digital and/or a Direct Mail Strategy to your lineup. Find your local Our Town America rep to get started. Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]

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Implement These Six Marketing Trends

Written by Brittany N. Johnson
Marketing Trends Our Town America 2023

Marketing trends can help steer your company’s strategic direction and enhance the customer experience. Learn more about New Mover Marketing and other latest marketing trends as you start planning for 2023. Economic Trends Impact Marketing Strategy Cooler temperatures and shorter days mean the holiday season has been kicked into high gear. Amazon’s launch of a second Prime Day in October helped jumpstart holiday shopping even earlier this year. But, faltering economic growth and record inflation are prompting fear of a looming recession and giving customers pause. Increasing negativity about the economy and personal financial concerns are putting a damper on holiday spending. At least 29% of Americans are thinking of spending less during the holiday this year, according to a report from NPD Group. To offset rising costs, many consumers are forgoing dining out or limiting the amount they spend at restaurants. If you anticipate a slowdown in sales, cutting back on marketing should be a last resort. Effective marketing will help you weather economic downturns. Focusing on your existing customer base is vital when customers are pinching pennies. And taking simple, cost-effective steps to add new customers is possible during tight times. Consider New Approach To capture sales and build a loyal customer base during this tumultuous season, small businesses need to hone their marketing strategy and focus on current trends to ensure their brand stays relevant. Our Town America, the nation’s leading New Mover Marketing company, has gathered the latest marketing tips and trends to implement as the new year dawns. Celebrate existing customers. While many businesses focus on expanding their customer base, it’s essential to celebrate and nurture your regular customers. Customers want to know they are valued by the businesses they patronize. Collect email addresses and send customers Thank You messages after they visit your establishment. This could be done via Postcard Marketing or through the Loyalty Program built into the New Mover Marketing program. Encourage loyal customers to leave reviews for your business and give them access to special deals. A customer referral program is an easy incentive that will help you add customers and show your appreciation for existing patrons. Enhanced customer service. Hiring challenges are making it increasingly difficult for businesses to provide solid customer service. At least 80% of consumers believe the experience a company provides is as important as its products and services, and 91% of consumers said service drives repeat visits, according to SalesForce. Offering enhanced customer service can help drive traffic. Addressing customer service on social media and implementing chatbots can help enhance your service efforts. Focusing on employee training and building a positive work environment will go a long way to creating an inviting atmosphere at your business. YouTube Ads. Running YouTube ads is a cost-effective, targeted approach to building your customer base. YouTube has more than 210 million viewers in the United States and is the second-most visited site after Google. Short-form video continues to be a great way to capture attention, and the popularity of live videos is increasing. Live streams allow customers to connect with your brand in real-time and show your authenticity. New Mover Marketing. Small businesses can rely on New Mover Marketing to tout their business before new movers form loyalties with their competitors. More than 27.1 million people moved in 2021, and nearly 18% moved to a new state, according to the U.S. Census Bureau. Relocating to be near family or to enjoy a lower cost of living is common, particularly as remote work becomes more accessible. Adjusting to a new community and turning a new house into a home can be challenging. Receiving one-time use housewarming gift certificates from local businesses help make the transition easier. Our Town America has more than 50 years of experience welcoming new movers with a welcome package filled with proven offers to local businesses. We help local businesses reach new movers before they develop their new routines. Increased social responsibility. Social responsibility is important to young consumers. Generation Z is a champion of sustainable consumer practices. As Gen Z’s buying power increases, small businesses can benefit by showcasing their social responsibility efforts. Whether you support charitable organizations in your community or provide environmentally-friendly packaging, consumers want to hear about it. Use your social media to let customers know how your business is helping the community and making the world a better place. Rise in subscription services. To provide customer convenience, some businesses are touting subscription services. The rise in online payment providers like PayPal helped companies such as Blue Apron, Stitch Fix and Dollar Shave Club become household names. Subscription services guarantee recurring sales, and customers appreciate not having to remember to make essential purchases. Home maintenance providers, pet care companies, and virtual learning companies are just a few of the companies launching new subscription services. If you are considering offering a subscription service, make sure to ramp up your digital marketing efforts to help retain customers. Greet New Movers Learn more about tapping the new mover market and how Our Town America’s direct mail and supplemental digital ad services can help your business build its loyal customer base in 2023. Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]

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