Flourishing in the personal care industry isn’t just about offering top-notch services — it’s also about capturing the right audience at the right time. If you’re seeking guidance on how to market your personal care business and expand your clientele, New Mover Marketing is the solution. According to McKinsey & Company, the skincare, fragrance, makeup, […]
Category: Blog
How New Mover Direct Mail Marketing Can Revolutionize Veterinary Practices
When families move to a new area, one of their top priorities is finding a trusted veterinarian for their beloved pets. Pets are not just animals — they’re cherished family members. As a veterinary practice, you have a golden opportunity to welcome these new residents and introduce them to your services. But how can you […]
Loyalty Programs vs. Customer Acquisition
A successful restaurant business strategy balances both customer acquisition and retention efforts as they are equally important. New Mover Programs aim at customer acquisition, while loyalty programs focus on retention. Here are a few reasons why restaurants should consider customer acquisition with a New Mover Program, in addition to implementing loyalty programs for retention: Expanding […]
Gifts vs. Discounts: Crafting an Unforgettable Brand Experience
Imagine you’re a discerning customer faced with two choices: Business A offers a run-of-the-mill discount, while Business B surprises you with a personalized gift. In this battle between discounts and free gifts, it’s the latter that prevails as the true game-changer. Our Town America knows the value of going beyond the ordinary with our New […]
Rev Up Your Automotive Marketing: 5 Tips for Gaining New Customers
The automotive/car care industry is constantly evolving and, to stay competitive and retain a robust customer base, car dealers and aftermarket repair shops need to make strategic marketing decisions. Lets explore effective car care business marketing tips to drive traffic and increase sales. By implementing these strategies, you can stay ahead of emerging automotive industry […]
Dominate the Pizza Market: Unleash the Power of New Mover Marketing
To secure a bigger slice of the thriving pizza market, it is crucial for pizza marketing programs to target new residents with a robust and strategic New Mover Marketing campaign. A Timeless Dinner Staple: Originating in Naples, Italy during the 17th century, pizza quickly became a popular choice for working-class Italians seeking a fast, on-the-go […]
How Informed Delivery Can Supercharge Your Marketing Campaigns
Our Town America leverages Informed Delivery to revolutionize your direct mail efforts and provide you with a distinct technological edge. Informed Delivery is a powerful and cost-effective marketing concept designed to help you attract loyal customers and drive sales. What is Informed Delivery? Informed Delivery, introduced by the United States Postal Service in 2014, has […]
The Power of In-Person
While online ordering and digital ads undoubtedly have their place, in-person shopping and traditional marketing techniques remain a powerful, immersive experience. The In-Person Advantage Staying current on the news, finding directions, and completing a shopping list can all be done online with a few clicks, and at least 85% of Americans rely on smartphones to […]
Affordable Marketing Ideas for a New Year
To cope with high supply costs and above-average inflation rates, implement affordable marketing ideas designed to add loyal customers and boost profits. Businesses were hit hard in 2022 as inflation reached record rates, gas prices shot up, and supply costs increased. Labor shortages prompted small businesses to raise wages and offer incentives to retain staff. […]
Implement These Six Marketing Trends
Marketing trends can help steer your company’s strategic direction and enhance the customer experience. Learn more about New Mover Marketing and other latest marketing trends as you start planning for 2023. Economic Trends Impact Marketing Strategy Cooler temperatures and shorter days mean the holiday season has been kicked into high gear. Amazon’s launch of a […]