When families move to a new area, one of their top priorities is finding a trusted veterinarian for their beloved pets. Pets are not just animals — they’re cherished family members. As a veterinary practice, you have a golden opportunity to welcome these new residents and introduce them to your services. But how can you effectively reach out to them before your competitors do? The answer lies in new mover direct mail marketing, one of the top veterinarian marketing strategies that can revolutionize your practice.
The Power of Direct Mail in the Digital Age
In a world obsessed with digital marketing, the power of direct mail often gets overlooked. Yet, direct mail offers a tangible, personalized touch that digital channels can't replicate. People are more likely to open and read a physical mail piece, especially when it's tailored to their needs. For new movers, receiving a well-crafted welcome package with valuable offers from a local vet can make a lasting impression. Nearly 71% of baby boomers feel mail is more personal than digital communication, according to a study conducted by the United States Postal Service, and direct mail postcards can generate a 92% return on investment.
The ultimate goal of any marketing strategy for veterinarians is to build long-term relationships with clients. Pets require regular check-ups, vaccinations, and emergency care, which means their owners will need a reliable veterinary practice for years to come. Americans spent nearly $136.8 billion on their pets in 2022, including $35.9 billion at the veterinarian. By targeting new movers, you're not just gaining a new customer, you're potentially gaining a loyal client who will return to your practice for all their pet care needs.
The Competitive Advantage of New Mover Marketing
New Mover Marketing for veterinarians offers a competitive edge for several reasons:
Immediate need: New movers have an immediate need for essential services, including veterinary care. By reaching out to them as soon as they move, you can fill that need before your competitors even get a chance.
Lack of established loyalties: New residents need time to form allegiances with local businesses. Your welcome gift can serve as an introduction to your practice, allowing you to win their loyalty.
High response rates: New movers are more likely to respond to direct mail, especially when it’s a one-time housewarming offer with a free gift. Our Town America's new mover packages boast some of the highest response rates in the industry.
Why Our Town America Stands Out
Our Town America specializes in New Mover Marketing, offering a turnkey program that includes both direct mail and digital follow-up. We send a one-time personalized Welcome Package filled with exclusive, proven offers that make new residents feel valued and appreciated. Our package includes gift certificates and special offers designed to encourage immediate visits to your practice. When you sign up as an exclusive Our Town America partner, you lock your veterinary competitors out of the ZIP codes or carrier routes that you claim.
We also provide tracking tools that allow you to measure the effectiveness of your campaign. Our TruTrak® mobile app lets you scan redemptions in real-time, providing valuable insights into customer behavior and campaign return on investment. With more than 50 years of experience, we have the expertise to make your New Mover Marketing campaign a resounding success.
A Revolution in Veterinary Marketing
New Mover Direct Mail marketing isn't just a strategy — it's a revolution in how veterinary practices can attract and retain customers. By targeting new residents who have a need for your services, you can efficiently build a strong client base. When you partner with the 52-year trusted industry leader, Our Town America, you can be confident that your campaign will yield the results you desire.
So, don't miss this opportunity to revolutionize your veterinary practice. Reach out to Our Town America today and take the first step in transforming your approach to customer acquisition and retention.
Brittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations.