Great Day Live Tampa Bay (CBS) — In the vibrant world of small businesses, the key to sustained growth lies in continually reaching out to new customers. Every year, a percentage of your customer base naturally moves away from your local area, but this doesn’t have to be a setback.
New Mover Marketing presents a powerful solution, allowing you to seamlessly replace departing customers with those freshly arriving in your area. By targeting the new mover demographic, not only do you achieve a substantial return on your marketing investment, but you also cultivate a genuine sense of hospitality, far removed from conventional advertising tactics.
In the clip below, Michael Avallone, owner of Our Town America of Tampa Bay, delves into the myriad advantages of marketing your small business to new movers. “Welcoming newcomers when they're yet to establish brand loyalties and ensuring a positive experience can forge a lasting customer relationship for as long as they live in your area,” shares Avallone.
Our Town America's New Mover Program offers a turnkey, comprehensive service encompassing design, printing, postage, and in-house mailing. The campaigns are trackable using 2D barcodes, QR Codes, and/or Call Tracking.
With over 50 years of experience, Our Town America has been instrumental in helping businesses secure devoted new customers. Additionally, we provide Postcard Marketing and Digital Marketing programs that can either complement or stand independently from your direct mail campaign.
Hit play below to learn more.