Our Town America leverages Informed Delivery to revolutionize your direct mail efforts and provide you with a distinct technological edge. Informed Delivery is a powerful and cost-effective marketing concept designed to help you attract loyal customers and drive sales. What is Informed Delivery? Informed Delivery, introduced by the United States Postal Service in 2014, has […]
Articles by Brittany N. Johnson:
Dentistry Today Magazine — New movers can be a huge asset to dentists. Welcoming them to the neighborhood by offering a free cleaning as part of a new mover marketing program can help get them in the door and introduce them to your practice. Competing with the hefty marketing budgets of large dental chains can be […]
While online ordering and digital ads undoubtedly have their place, in-person shopping and traditional marketing techniques remain a powerful, immersive experience. The In-Person Advantage Staying current on the news, finding directions, and completing a shopping list can all be done online with a few clicks, and at least 85% of Americans rely on smartphones to […]
Forbes Technology Council — It’s been said that if you are standing still, you are moving backward. This is especially true today. Consumers are more informed and often make purchases based on their values. Plus, the constantly evolving digital age has ushered in a whole new way to reach consumers. If you aren’t considering recent trends and […]
FOX 5 Atlanta — A former Parkland, Florida teacher, who recently moved to Atlanta is this year’s national winner of the Our Town America New Mover Survey contest. Amy Kleinman-Kenny was randomly chosen from thousands of surveyors to win a $3,000 check. Kleinman-Kenny was teaching at Marjory Stoneman Douglas (MSD) High School on the day […]
WFLA Tampa Bay — Michael Avallone of Our Town America of Tampa Bay sat down with Farron Hipp to discuss the powerful impact digital marketing has when combined with the personalization of direct mail. Our Town America has been helping businesses gain new, loyal customers for over 50 years. Their services include New Mover Marketing, Postcard […]
FOX 40 Sacramento — David Frisch of Our Town America of Sacramento sat down with Gary Gelfand and Scott Moak of FOX 40 to discuss Our Town America’s new marketing service – Digital Advertising. While Our Town America has been helping businesses gain new, loyal customers for 51 years through their New Mover Marketing program, […]
To cope with high supply costs and above-average inflation rates, implement affordable marketing ideas designed to add loyal customers and boost profits. Businesses were hit hard in 2022 as inflation reached record rates, gas prices shot up, and supply costs increased. Labor shortages prompted small businesses to raise wages and offer incentives to retain staff. […]
Forbes Technology Council — You’ve most likely heard the following expression: Insanity is doing the same thing over and over again and expecting different results. Think for a minute about how this applies to your small business marketing. Relying on the strategies that have served you in the past is not the way to build […]
Marketing trends can help steer your company’s strategic direction and enhance the customer experience. Learn more about New Mover Marketing and other latest marketing trends as you start planning for 2023. Economic Trends Impact Marketing Strategy Cooler temperatures and shorter days mean the holiday season has been kicked into high gear. Amazon’s launch of a […]
