Salon Owners and Hair Stylists Love Our New Mover Welcome Package and Postcard Marketing

You're more than just a stylist or colorist. You're an artist. You know the newest hair products and styles. And, unfortunately, you'll still lose clients this year – many just from relocation to another area. The U.S. hair care services industry includes more than 80,000 establishments, with a combined annual revenue of about $20 billion. Finding new clients amid that competition is a challenge for all salon and hair care marketing. Marketing your salon in our New Mover Welcome Package, along with your own postcards for marketing that we design and print for you, gives you the tools to build your clientele and grow your business.

The best way to increase your client base is through niche marketing designed to bring new customers into your hair salon.

The very first place to start your salon marketing is with residents who are new to your neighborhood and your community. New movers often relocate outside their previous stylist’s service area. They need a new hair care professional for cut and color, for specialized services like Brazilian blowouts, hot oil treatments, scalp massages and more. To get the most out of your marketing budget, our New Mover Welcome Package delivers to customers who are ready to make the switch to your salon. And then you can target clients with those service needs with direct mail postcard marketing campaigns of your own.

Our New Mover Marketing program delivers your exclusive hair salon gift certificate right to the mailbox of potential clients new to the area.

Our Welcome Package has been market-tested – and re-tested – over decades to attract new clients. It’s not uncommon for hair salons to have high response rates with our New Mover Program – we’ve commonly seen 8% or more. New Mover Marketing gets new clients into your salon before your competition even has a chance. The data on our new mover lists enables you to target your ideal clients every month, rather than dumping a bunch of self-printed mailers at your post office that might reach the right people, some day, maybe. Instead you get pinpoint precision. We also can send a secondary follow-up mailing to retain these new clients. Plus we can help you design and print your own salon marketing postcards to reach your clients whenever you want.

Moving can be a stressful time as new movers have to find new sources for all their services, not just hair care. Imagine being the solution to someone's bad day with an invigorating cut and color! Now that's salon marketing. That puts you on a clear path to long-term customer loyalty. According to tens of thousands of new movers who complete our New Mover Survey, our Welcome Package helps relieve stress by narrowing their choices so they can make an easy decision: your salon.

Track your own results with our TruTrak® app

Our Town America’s New Mover Welcome Package provides salon owners with the ability to track results to ensure you are getting the most bang for your buck. Download our TruTrak® app to validate and scan redemptions, analyze demographic data and streamline supplemental marketing efforts. TruTrak® is a versatile tool for other service businesses like dentist marketing and pizza restaurant marketing.

Our New Mover Marketing Welcome Package is a game changer for salon owners.

Nothing can replace the welcoming feel of a personalized direct mail marketing piece delivered upon move-in to a new home. See an uptick in foot traffic by building a new mover strategy into your marketing efforts. Complete the form below now and get started with our Hair Salon and Spa new mover marketing program!

Want your shop featured in our welcome package? We need a little information and one of our New Mover Marketing Experts will contact you for a free, no obligation market analysis!

A quick glimpse at how it works:

1. The First Mailing: Your Offer in the Welcome Package

Barber shop and beauty salon welcome gift certificate. One free haircut and style!

Each month, your offer arrives to the homes of new movers inside a personalized Welcome Package from the community. Our Welcome Package has been market-tested for over 50 years and proven to attract new customers, get opened, and acted upon. While this particular gift certificate features a Free Haircut & Style, we will work with you to figure out the best proven offer for your salon or barber shop. Everyone knows that finding a replacement for your favorite stylist or barber when you move can be a tough feat! Partner with us to make it easier on the new movers in your area to find your shop!


2. Second Mailing: "Thank You" Postcard

The second mailing is a custom designed, full-color postcard sent out to those who have redeemed your offer. We take care of the design, printing and mailing for you, but what you’d like to present here is your decision! You can send a simple thank you note, offer another discounted service, or even give a free gift. The choice is yours!

This full-color postcard is also fully trackable and is a powerful way to get the new mover back into your shop for a second visit!

A thank you post card sent out to hose who redeem your barber shop or beauty salon welcome gift certificate


We have the best new mover marketing campaign for hair salons and barber shops and we have the feedback to prove it!

Exclusivity for your Shop

Exclusivity for your business
Because we only partner with one hair salon or barber shop in any specific zip code, you can lock out your competition. Choose an area as small as one ZIP code or as large as the entire country! 


Innovative Tracking and mobile app

Apps for iOS and Android devices help you keep track
We have a revolutionary way to see your activity and performance. Our TruTrak® system records redemptions and automatically triggers the second mailing. 


New Audience of Movers Every Single Month

Pinpoint new movers every month, automatically!
Up to 20% of the US population moves each year. New movers spend more because they have no established habits or loyalties. Our unique new mover marketing program makes it possible for you to target a broad audience every single month. Nearly every family will look for a new stylist or barber after they move. 

Don't lose to your competition. Let our new mover marketing expertise bring new customers to your shop. Contact us today!