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The Importance Of Becoming A Disruptor In 2023

Forbes - The Importance of Being a Disruptor

Forbes Technology Council — You’ve most likely heard the following expression: Insanity is doing the same thing over and over again and expecting different results. Think for a minute about how this applies to your small business marketing. Relying on the strategies that have served you in the past is not the way to build […]

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How to Reach New Movers In The First Three Months

How to Reach New Movers In The First Three Months - Our Town America in Forbes

Forbes Technology Council — Customers can be very loyal to businesses they’ve been patronizing for a long time. That’s great news if they’re your customers but not if they’re your competitor’s customers. Because it requires more marketing efforts to get people to change their habits, it’s essential to target consumers who are not yet anyone’s […]

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Northern Coloradans Can Reach New Customers in a New Way

Northern Coloradans Can Reach New Customers in a New Way | ABC Denver

ABC Denver — Our country’s busiest moving season, summer, matched up with some of the highest inflation numbers in decades. Unfortunately, that made the process of moving for many in the Northern Colorado area tough on the wallet. Our Town America, a national marketing franchise specializing in reaching out to new movers, with an office in […]

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Celebrating Our Town America’s 50th Anniversary | NBC News

Gayle Guyardo and Michael Plummer Jr of Our Town America 50th Anniversary

WFLA News —After decades of success connecting local businesses with new customers, Our Town America is celebrating their 50th Anniversary. The President/CEO of the successful national franchise, Michael Plummer Jr., has continued to level-up the company each year by introducing new technologies to this tried-and-true marketing strategy, but how did they get here? In 1972, Plummer […]

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Should Your Small Businesses Consider Hyper-targeting?

Hyper-targeted Marketing Our Town America

Forbes Technology Council — Keeping your small business staffed and profitable can be a challenge, and determining the right marketing strategy is even trickier. A helpful small business marketing tip is to devote time to discovering your ideal customers and then implement hyper-targeting to improve return on investment. Hyper-targeting can be an efficient tool for […]

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