How do you sniff out the newbies in town? Try utilizing a direct mailing company with more than 39 years of experience to target new residents in your town. "It's much harder to convert a customer to your store with coupons than it is to invite newcomers without established loyalties to try your pizza," says Michael Plummer Jr. from Our Town in Pinellas Park, Florida. In fact, the average America family moves once every five years, making for a lot of fresh faces in the neighborhood and plenty of opportunities to snag new loyal customers.
Source: PMQ Magazine, August 2011
Brittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations.
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