Direct mail marketing is an efficient and effective method for driving new business to your establishment. Our Town America, the nation’s leading new mover marketing company, compiled a list of the top five direct mail tips to ensure your strategy adds customers from your local community and generates profits.
Small business owners wear many hats, from customer service providers to back-office supervisors and visionaries. It’s inevitable that small business owners will face unexpected challenges as their venture grows. Lately, labor shortages are creating headaches for many small businesses. There are more job openings in the United States than people looking for work. Employers are trying to fill nearly 10 million job openings, but there are only 8.6 million people out of work, which puts a crunch on small businesses searching for workers.
In an effort to attract valuable talent, some small business owners may be neglecting their marketing efforts. Rather than experiment with new advertising trends and techniques, small business owners should rely on proven marketing strategies to get the job done and free up time to train and develop new employees. Direct mail marketing provides an interactive advertising tool that offers a tangible touchpoint for customers to learn about your business. Nearly 70 percent of people prefer receiving information about new businesses via snail mail, and 67 percent feel mail is more personal, the United States Postal Service reported. Taking a tried-and-true approach will help your business flourish during this difficult season.
Tips to Plan a Successful Direct Mail Campaign
Here are five direct mail tips to help drive new business.
Learn More About Our Town America
To learn more about how Our Town America’s New Mover Marketing program and direct mail marketing services can help your small business add new customers, click here: www.ourtownamerica.com.
Brittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations.
Flourishing in the personal care industry isn't just about offering top-notch services — it's also about capturing the right audience…
Great Day Live Tampa Bay (CBS) — In the vibrant world of small businesses, the key to sustained growth lies…
Forbes Technology Council — As technology continues to transform our world, the concept of marketing is constantly evolving as well.…
Dentistry Today — As technological advancements continue to reshape the digital landscape, dental practices grapple with the need to distinguish…
Modern Restaurant Management — The Millennial generation is a force to be reckoned with, not only in the housing market…
When families move to a new area, one of their top priorities is finding a trusted veterinarian for their beloved…