Implementing a New Mover Marketing plan that converts new movers into loyal customers will allow you to build a loyal customer base and drive profits.
Opening a new business is an intimidating and time-consuming process. You have to ready your storefront, hire employees, and ensure your point-of-sale technology is running efficiently. In addition to all of the paperwork and tasks associated with opening, you have to overcome challenging odds. The U.S. Bureau of Labor Statistics reveals 20 percent of businesses fail after their first two years, and 45 percent close up shop after five years. Despite the numbers, entrepreneurs continue to pursue self-sufficiency.
Build a Loyal Customer Base
As the opening date of your new business draws near, make sure you have a plan to help build loyal customers.
Having a marketing plan in place that will help foster devoted customers is central to driving profits. One component of your plan needs to include a New Mover Marketing strategy. Our Town America’s New Mover Marketing program puts your local business in front of new customers who are looking for you. Nearly 31 million Americans moved in 2019, which is approximately 10 percent of the United States population. New residents have not had a chance to form business loyalties in their new community. Targeting this high-value audience will increase redemption rates and get new customers through the doors of your new business.
How to Reach New Movers
Our Town America, the nation’s premier New Mover Marketing franchise, has helped small businesses convert new residents to loyal customers for 49 years. We send an upscale Welcome Package with exclusive proven offers to new residents on a monthly basis to help you get new customers into your business. Here are four reasons to rely on Our Town America to attract new residents.
To learn more about how Our Town America’s New Mover Marketing plan can help your emerging business, visit ourtownamerica.com.
Brittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations.
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